Start2025

Annual archives: 2025

B2B Marketing: we do not sell to those who click, we sell to those who influence and decide

Mario Soma - 0
Have you ever thought about why your campaigns are full of "leads".. and empty of real results? In B2B marketing, it is easy to fall into the “ilusion of.

Startup Paranaense wants to transform shopping experience with conversational commerce

E-Commerce Update - 0
In a scenario where trust and proximity are essential for the success of companies, Vendizap, a startup focused on conversational commerce, is a.

Why is the future of e-commerce in loyalty and what does the repositioning of Mailbiz reveal about it?

Vinicius Correa - 0
For years, the growth of Brazilian e-commerce has been driven by a simple logic: paid traffic comes in, orders go out.

Bemobi accelerates in payments, revenue grows 18%, adjusted EBITDA expands 22% and breaks record

E-Commerce Update - 0
Bemobi, a payment solutions company, which already serves 10 of the 15 largest recurring service companies in the country, said on Tuesday, 13.

From buzz to sales: integrating influencers and media is the key to more effective campaigns

E-Commerce Update - 0
The influencers versus paid media debate has already run out.In a fragmented digital landscape, with the consumer transiting through multiple channels and formats, the choice has left.

Linx launches campaign“Lhar of Dono” with Caito Maia

E-Commerce Update - 0
Linx, specialized in technology for retail, launched the campaign “Olhar de Dono” with Caito Maia, founder of Chilli Beans, as ambassador.

Online SMEs grew by 34% on Mother's Day, with revenue exceeding R$1,322 million.

E-Commerce Update - 0
The flow of purchases in the weeks leading up to Mother's Day generated online SMEs in 2025, a turnover of more than R$.

Magalu creates support network for women entrepreneurs

E-Commerce Update - 0
Magalu and Luiza Helena Trajano will launch, on May 22, the “Community Seller Business Women of Luiza”, a network of.

Tax reform institutes split payment and non-cumulativity; expert guides companies to new scenario

E-Commerce Update - 0
With the tax reform regulated this year and starting to take effect in 2026, Brazil is about to enter a new era.

The challenge of digital literacy in Brazil

Ana Bartholo - 0
Digital literacy has become one of the great challenges of Brazil on the path to social and economic inclusion.
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