Start2025

Annual archives: 2025

The race of marketplaces on Black Friday: which one delivers the best results for the retailer?

E-Commerce Update - 0
Black Friday is the busiest period for Brazilian e-commerce, offering significant opportunities for brands and retailers. According to the Intent Survey...

99Food and Keeta complete integration with Open Delivery 

E-Commerce Update - 0
In full expansion, the 99Food and Keeta platforms have just completed integration with Open Delivery, which standardizes communication between applications, systems of...

RD Summit 2025: review of the mega-event that brought together 20 thousand people in São Paulo

E-Commerce Update - 0
With the theme “Connections that strengthen businesses,” RD Summit 2025 concluded its 11th edition, recording 20,000 attendees per day and over...

Black Friday requires preparation time and operation without improvisation.

Luciano Furtado C. Francisco - 0
The retail calendar already treats Black Friday as a season, not just a single day. With each edition, revenue grows,...

Eudora redefines the format of beauty livestreams and debuts on the TikTok Shop with a broadcast directly from the brand's store, expanding its...

E-Commerce Update - 0
Eudora, which gathers successes in hair care, makeup, body, face, and perfumery in its portfolio—among them, Eudora Siàge, named the hair care brand...

During Black Friday, every second is worth millions: how AI transforms traffic into sales

E-Commerce Update - 0
A Black Friday deve movimentar mais de R$13 bilhões no e-commerce brasileiro este ano, segundo a Associação Brasileira de Inteligência Artificial e E-commerce (Abiacom)....

Book on Artificial Intelligence regulation in Brazil will be launched at the Federal Senate

E-Commerce Update - 0
O livro que analisa a regulação da Inteligência Artificial no Brasil será lançado em 12 de novembro, no Senado Federal. A obra “Inteligência Artificial...

Technology condenses months of WhatsApp conversations into brief summaries for sales teams to enhance customer experience

E-Commerce Update - 0
O WhatsApp há muito deixou de ser apenas um espaço para conversas rápidas entre amigos e família. Hoje, é também vitrine, balcão de atendimento...

iFood announces new Marketing Director

E-Commerce Update - 0
Renata Lamarco é a nova diretora de marketing do iFood. A executiva chega para trabalhar na área liderada pela CMO (Chief Marketing Officer) da...

Black Friday do KaBuM! aposta em maratona de lives e condições especiais para a comunidade

E-Commerce Update - 0
Novembro chegou e o KaBuM! traz os melhores descontos para que todo mundo possa garantir os produtos mais desejados nesta Black Friday. O maior...
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