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Is Social Commerce in Charge Now? What to Expect from the TikTok Shop Boom

With just two months since the launch of TikTok Shop in Brazil, some brands have already adopted the tool, structured social commerce strategies, and created...

E-Commerce Surge Drives Logistics Automation and Boosts Demand for Águia Sistemas Solutions

Águia Sistemas, a leading company in the manufacture of storage structures and an integrator of movement and automation systems for intralogistics, has intensified its...

Mari Maria Makeup Debuts on TikTok Shop and Reaches 220 Thousand People Online

Mari Maria Makeup marked its debut on TikTok Shop with a special live broadcast held on the 27th, directly from the Center...

Pioneering Research Reveals How Young University Students Use Social Media and Choose Brands

Instagram remains the most widely used social network, though it does not reign alone. Brands in sports, fashion, beauty, and even financial services appear...

WhatsApp Solidifies as a High-Conversion and Automated Marketing Channel, OmniChat Study Shows

In the growing digitalization of the Brazilian market, WhatsApp has established itself as a strategic sales channel, with conversion rates more than seven times higher...
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