The fourth largest sales date of the trade since it was created in 1948 in Brazil, Valentine's Day promises to move more than passionate hearts, but also social networks for those seeking the perfect gift for the pair.

According to Thiago Andrade, Social Media Manager of KAKOI Communication, the opportunity will have in 2025 a new element:

“Lives are very present on black friday and now, with the arrival of the TikTok Shop in Brazil, the numbers will be huge. With exclusive discounts for the launch with the sale of electronic products, for example, the tool promises to be a good sales channel in the week of Valentine's Day”.

Among the main tips for brands and stores to better enjoy the event, according to the Manager are the intense use of social networks such as Instagram and Facebook for direct sales (the one that the merchant himself delivers the product) in addition to traditional discount coupons and the use of local influencers can bring the sales that the merchant is looking for:

“A strategy for those who want to sell on the date can not be restricted to a single channel but approach fronts according to the target audience. Regarding the lives, make different products per live, one or more lives per day until Valentine's day and even the popular unboxing draws attention and can ensure beyond the audience the sale of” concludes Andrade.

TikTok Shop, TikTok's e-commerce platform, was launched in Brazil in May 2025, with the expectation of moving R$ 39 billion by 2028. The platform wants to facilitate online shopping for Brazilians, offering an integrated shopping experience within the application. Brazil is the third largest market of TikTok globally, with more than 111 million users.

In the week of Valentine's Day, celebrated on June 12, Brazilian e-commerce should register one of its sales peaks in the year. In 2024, according to Ebit Nielsen, R$ 6.5 billion were handled, with growth of 12% compared to 2023. For small retailers still looking to take advantage of the final stretch of the date in 2025, artificial intelligence features can help accelerate promotions, automate tasks and improve the shopping experience, even with little time available.

Lucas Bacic, CEO of Loja Integrada one of the largest e-commerce platforms in Brazil, it shows five practical ways to use artificial intelligence to optimize sales on seasonal dates such as Valentine's Day.

1. Create personalized campaigns quicklyArtificial intelligence allows you to generate promotional texts, product titles and optimized descriptions with few commands. This helps the shopkeeper to set up last-minute campaigns with more agility and coherence, adapting the tone to the profile of the public.
2. Suggest products based on buying behaviorAI platforms can indicate which products have the greatest conversion potential based on browsing history, previous purchases and seasonal dates.This allows you to set up more strategic and personalized digital showcases, even without a team specialized in marketing.
3. Automate operational tasks to save timeAccording to Bacic, many retailers still accumulate functions and waste time with activities that could be delegated to technology.
   AI can take on routines such as price adjustments, coupon creation, inventory management and communication with customers. This frees the entrepreneur to focus on strategic decisions and consumer relationships.
   
   In the Integrated Store, for example, Komea, a network of intelligent AI agents launched in early June that is still in the testing phase, has features that help in the operation of a simple and integrated way to the day-to-day of the shopkeeper.
4. Use data to make quick decisionsArtificial intelligence tools also help in reading data in real time.They allow you to understand sales performance, correct strategy failures and highlight products with a greater chance of conversion without relying only on intuition.
5. Improve customer experience with intelligent interactionsAutomated AI services, such as quick answers to frequently asked questions, reduce cart abandonment and improve the perception of store agility. On commemorative dates, when decision making is usually more immediate, this can make a difference in the final result.

Artificial intelligence, according to Bacic, should not be seen as a one-off resource, but as a strategic ally throughout the commercial calendar.

“It is not just about Valentine's Day. AI can be an ally in all the dates that traditionally move e-commerce, such as Father's Day, Children's Day and Christmas that will come in 2025. Those who learn to apply technology with clarity and purpose come out ahead not only in a campaign, but throughout the growth journey of the” store, says Lucas Bacic, CEO of the Integrated Store.

The global delivery market is projected to reach US$1.89 trillion by 2029, with an average annual growth rate of 7.8%. In this promising landscape, Brazil already accounts for US$1.511 trillion of global revenue, according to Statista data – a significant share considering the country's size and the accelerating growth of app-based consumption.

“In festive periods, the demand for deliveries skyrockets, requiring increased attention from the entire ecosystem: restaurants, markets, logistics operators and, of course, the delivery apps themselves. On these dates, deadlines are tighter and customer expectations go to the HEIGHT of”, comments Vinicius do Valle, Marketing Coordinator of Gaudium, a company specialized in technology for mobility and delivery.

Therefore, strategically preparing for these occasions is essential—not only does it help ensure operations, but also leverages the moment as a genuine opportunity for growth and customer loyalty. With this in mind, the executive has provided some tips on how to organize. Check them out:

Demand forecasting and operational scaling

The first step is to look at the data. How has the platform or operation performed in previous years? Which categories sold the most? Based on these analyses, it's possible to predict access peaks, adjust platform capacity, and reinforce the number of partner delivery drivers, kitchens, or stock. Anticipation is the key word.

2. Technology and automation as the foundation of efficiency

For delivery, speed and precision are essential—especially during holidays. Technology is the greatest ally in this scenario. Automated routing systems, real-time inventory integration, and monitoring dashboards help keep everything under control, even with high volume. Investing in technological infrastructure has ceased to be optional.

3. Customer Experience Whimsy

The order isn't just a meal or a gift—it's a demonstration of care. Therefore, the customer experience must be handled with extreme care. This includes everything from a functional and intuitive app to on-time delivery, careful packaging, and personalized messages.

4. Proactive support and fast support channels

During peak demand, errors can occur. But how they're resolved makes all the difference. Have a team prepared to respond quickly and, if possible, utilize bots and automation to accelerate simple processes. Consumer trust depends on responsiveness.

Seasonal peak periods are a true trial by fire for the delivery sector. But they're also becoming a showcase: it's when apps demonstrate their ability to scale, deliver with quality, and delight the consumer. "With planning, technology, and a focus on the customer, it's possible to transform this surge in demand into real growth—and into good reasons for customers to return throughout the year," concludes Valle.

Overcoming blockages, staying focused amidst pressures, and achieving bold goals takes more than discipline or talent Fernanda Tochetto, psychologist, mentor of entrepreneurs and founder of Tittanium Club, the key is in the ability to train the mentality as if it were a muscle.“Ter extraordinary results does not depend only on what you do. You need to think right, feel right and act in coherence”, he says.

With more than two decades of experience in business education, Tochetto argues that simple practices, such as positive affirmations, mental visualizations and the creation of consistent habits, can reorganize mental patterns and boost personal and professional development.The specialist structures this journey through the 4D technique, a methodology that guides students to unlock beliefs, visualize goals clearly and create new routes of action, even in the face of insecurities and internal sabotages.

“Most people know what they need to do, but they are stuck in execution by unconscious patterns.Many people still live stuck in the past or overwhelmed by the anxiety of the future.The mind becomes fragmented and the focus is lost”, explains. Tochetto warns that without attention to what he calls “mental, even the most determined can be overcome by burnout, self-sabotage and procrastination.

Practice, not theory

The combination of mindset, positioning and sales strategies is an approach that starts from the principles of behavioral psychology and neuroscience, proposing simple and repetitive practices in everyday life, such as visualizations and focus exercises. According to Tochetto, these actions help in reprogramming limiting mental patterns. “A repetition is what consolidates new ways of thinking and acting.Unconstantly, the mind does not absorb real changes”, he says.

The expert also draws attention to the role of forgiveness as an essential part of personal performance. “It is not about forgetting, but about freeing up space. As long as the mind is stuck to hurts, it does not focus with power. This serves both for personal relationships and business decisions”, she points out.

The right environment speeds up the process

In addition to individual techniques, Fernanda highlights the power of the right connections as an acceleration factor. For her, genuine networking and face-to-face events create an environment of trust, inspiration and responsibility. “No one grows alone. When you are surrounded by committed people, who speak the same language and share their challenges, growth becomes inevitable”, she says.

According to internal data from the Tittanium Club, entrepreneurs who maintain a daily mental training routine and active participation in face-to-face networks are 2.7 times more likely to hit their quarterly goals. “A well-trained mind sustains chaos, overcomes fear and turns intention into action.

The expert points out 7 tips on how to unlock the mind 

1. Practice productive affirmations daily
   Repeating phrases aligned with your goals helps reprogram limiting beliefs.What is often stated, the mind begins to accept as truth. Use affirmations in the present and focused on identity (“Iou able to lead with clarity”).
   
2. Visualize in detail the life and results you want
   Visualization prepares the brain to act with more confidence. Take minutes out of your day to clearly imagine what you want to achieve: how you feel, where you are, with whom you are.
   
3. Forgive the past to make room in the present
   Grief, resentment and frustration hold back the ability to move forward. Forgiveness is not about approving, but about deciding to stop carrying the weight. Without forgiveness, there is no energy available to create the new.
   
4. Build habits based on micro-commitments
   Choose a small daily action that aligns your routine with what you want to achieve. Small accumulated victories generate confidence and consistency.
   
5. Keep your focus on the now, not the anxiety of the after
   The resilient mind lives in the present. Focus on doing what is within your reach today with excellence. The result will come as a consequence of the process.
   
6. Surround yourself with people who reinforce your identity for growth
   Environments shape behaviors.Be with those who already walk towards what you want to build. Mentorships, strategic groups and face-to-face events shorten paths.
   
7. Respect your limits and take care of your mental energy
   Growing up requires energy. Emotional blocks intensify when there is physical and mental exhaustion. Sleep, food and breaks are allies of performance. Discipline is not excess, it is self-care with focus.