Brazilian photographers have increasingly bet on organic marketing as the main strategy to promote their work. According to an unprecedented survey by Aftershoot, a platform created to streamline the workflow of photographers, 92% use social networks to attract new customers, while only 33% resort to paid ads.In order to identify trends in the photographic industry in Brazil, the study also pointed out that in addition to the networks, 82% photographers rely on customer indication as one of the main means to capture new work.

Among the photographers interviewed, most (89%) are professionals who have been working in the field for more than 5 years. Their main areas of expertise include events (68%), weddings (63%) and portraits (35%).In addition, most have acquired their skills through specialized courses (64%) and workshops (55%), while only 17% have studied photography in college.

The survey also showed that more than a third (35%) of Brazilian photographers deliver the edited photos to customers in less than a week. The data draws attention when compared to the global average: only 13% of photographers in the world can complete the edition in the same timeframe, as pointed out by the report Trends in the Photo Industry 2024, also conducted by Aftershoot. 

This scenario is directly related to the profile of the Brazilian photographer, characterized by expressive volumes of production. The local research showed that 64% of professionals capture from one thousand to 3 thousand images per event, higher than the global average of 46% in this range. In addition, 20% of Brazilians produce up to 6 thousand photos per job, showing a significant demand for efficiency in the selection and editing processes.

Investment in equipment is also a relevant aspect of professional activity: 37% usually spend between R$ 6,500 and R$ 16,500 per year, 27% between R$ 3,050 and R$ 6,500, and 20% less than R$ 3,050. 

The results reinforce the growing importance of digital presence for photographers seeking to expand their visibility and win new customers. At the same time, professionals are expected to know how to navigate a highly competitive market marked by high demands for production and agility in delivery.

In this context, the need for artificial intelligence-driven tools such as Aftershoot is growing as they help manage time-consuming tasks such as image selection and editing. Among respondents, 63% regularly utilize AI capabilities. These software optimize time-consuming tasks such as image selection and editing, optimize workflow, and enable faster deliveries without compromising quality. 

Aftershoot research contributes to understand the current scenario in relation to the transformations of the sector and the challenges faced by Brazilian professionals today.

A survey made by LOI, consulting specialized in influencer marketing, shows that the Valentine's Day follows among the four most important dates for Brazilian trade, lagging behind only Christmas, Mother's Day and Father's Day. This year, the expectation is that the date moves R$22.14 billion in retail sales and services, according to CNDL data.

The study, which gathered sources such as the survey “Dia dos Namorados 2025” by Globo & PiniOn and data from CNDL/SPC Brazil, highlights the role of digital influencers in the consumer journey. According to the survey, the 78% of Brazilians consider the recommendations of content creators reliable, and 73% have already purchased products by indication of influencers, indices that exceed global averages.

“Influencers are no longer just part of the strategy: they are the main channel of inspiration and decision for the” consumer, says Felipe Colaneri, co-founder of LOI.“Influence marketing is no longer something apart and has become central, especially on dates like Valentine's Day”.

In addition, the survey reveals that:

• Beauty products, clothing and chocolates/sweets lead both among the most purchased items and among the most desired;

• The average ticket intended it is up to R$ 300, although almost half (46%) associate expensive gifts with the demonstration of importance in the relationship;

• 62% of consumers prefer physical stores, mainly by ease of exchange;

• Despite this, the e-commerce remains relevant, with 73% of online shoppers opting for apps and 22% considering even Instagram as a buying platform;

• Buying behavior is starting to intensify between 15 days and one week before the date, highlighting last minute purchases, direct reflection of the search pattern on Google.

Another data that draws attention is the growth in sales observed in 2024, with an increase of 4.9% in total during the commemorative date, the e-commerce the big highlight, with high of 15.5% in billing, according to the Cielo de Varejo Index Extended. Among the segments that grew the most are optical and jewelry (+19,1%) and cosmetics (+9,6%), reinforcing the strength of these markets at the time.

The study also shows the weight of the influence of the gift recipient in the purchase process: a most consumers rely on tips from the person to be presented when deciding what to buy. In addition, 66% of respondents start the search for the gift 15 to 30 days in advancebut Google points out that most purchases actually occur in the last week, the eve or even Valentine's Day itself, showing the strength of the impulse in the purchase decision.

The study also points out a curiosity about the behavior of Generation Z: young people are dating less, a reflection of the intensive use of social networks and a growing preference for daytime events and outdoor experiences, rather than traditional nightlife.

You may not realize it, but the way companies talk to you has changed A LOT. From “Hello, how can I help?” to “All right with your order yesterday?”, personalization in digital service is no longer a pleasure and has become a survival point in retail.

According to Gartner, by the end of 2025, 80% of all interactions between brands and customers will be fully personalized. This explains why, in Brazil, 70% of virtual stores already use artificial intelligence to deliver a more fluid, accurate and close shopping experience. The data is in the CX Trends 2025 report, which also shows how much it matters: 68% of Brazilian consumers say they only buy where they feel they have been truly understood.

“Personalization is no longer a differential. It is a customer requirement. And even with AI, the human touch is still decisive”, says Alberto Filho, CEO of Poli Digital, a company specialized in automation of service channels. For him, joining technology and empathy is the key to loyalty: “Chatbots streamline simple tasks.

Poli Digital's strategy, for example, combines hybrid service, continuous monitoring of the consumer journey and reputation management. And the data show that this gives return: a McKinsey study indicates that businesses focused on hyperpersonalization already observe jumps from 10% to 15% in revenue.

But it's not just about talking well: it's about selling better. An Ecglobal survey shows that 86% of consumers shop online at least once a month, and that 79% value convenience, while 78% choose stores with more variety of options.

“Tools such as virtual fitting room, catalog purchase and centralized payment make a difference. They reduce friction and increase” conversion, explains Alberto.

Another feature that has been gaining traction is automated satisfaction surveys via chatbot.Sent immediately after service through digital channels, these interactions allow us to identify critical points in real time and promote operational adjustments with agility, without impacting the flow of service. “This approach provides valuable inputs for more accurate decision making in the continuous improvement of the customer experience, with efficiency and scalability.”

The Poli CEO warns that companies that neglect this factor risk losing the customer even before the first “good day”. “In a scenario where user experience determines brand loyalty, every touchpoint & including the first greeting & IS must be carefully planned to generate immediate value.”