ESPM, a reference in marketing and business innovation, has just launched its Entrepreneurship Hub. ESPM's hubs are living laboratories created to boost ideas, careers, and businesses within Brazilian sectoral ecosystems.

The group focused on debating entrepreneurship emerges as a community dedicated to the exchange of experiences, innovation, and new businesses, connecting students, alumni, professors, researchers, and entrepreneurs. With a contemporary approach, the Hub seeks to encourage innovation with responsibility and relevance through three pillars: The Power of Creativity, Global Ecosystems, and Digitally Native Vertical Brands (DNVBs).

"The creation of the hub is another step in the maturation and structuring of the entrepreneurship discussion at ESPM. With it, we achieved a unified positioning for the market. The objective is to connect all initiatives that were already underway at ESPM from a single vision for the market," comments Caio Bianchi, Director of Extension, Ecosystems, and Continuing Education at ESPM. 

With a vibrant portfolio of courses and programs, it serves as a catalyst for ESPM's initiatives that foster entrepreneurship at all levels: undergraduate, postgraduate, extension, and master's and doctoral degrees. Through this group, ESPM supports entrepreneurs at every stage of their journey, facilitating the transformation of ideas into businesses and boosting the growth of new ventures by connecting entrepreneurs with opportunities, markets, and investors. Additionally, it champions the longevity of family businesses by promoting sustainable continuity, governance, and innovation in family enterprises across generations.

The Hub has strategic partners such as ADE Sampa, ABStartups, Founder Institute, Cristal IA, and Innovati, as well as inspiring professors who are directly involved in the initiatives and courses.

Fernanda Cahen, a postgraduate professor in Administration (PPGA) at ESPM, will also take on the role of curator for the Entrepreneurship Hub, which additionally features a community active on WhatsApp with industry professionals sharing the latest news and job opportunities, as well as networking. 

With this launch, ESPM now has seven Hubs for the market: Fashion and Beauty, Luxury, ESG, Digital Channels, Trade Marketing, Employer Branding, and Entrepreneurship. All of them offer events for the market and current discussions about each sector. 

More information about the Hub can be found at https://www.espm.br/hubs-espm/empreendedorismo/

Flutter Brazil, responsible for the Betnacional and Betfair brands, has initiated a selection process to choose its new Lead Agency, which will be responsible for the creative strategy of both brands in the Brazilian market. The initial phase of the selection is being conducted in partnership with SCOPEN, an international consultancy specializing in strategic connections between brands and agencies.

In this first stage, SCOPEN will carry out a detailed market mapping and select advertising and marketing agencies based on rigorous criteria. At the end of the initial process, a group of finalists will be determined, advancing to a second phase conducted by Flutter Brazil itself, which will then choose the winning agency.

"We have been working to consolidate our leadership in a highly competitive market, while reaffirming our commitment to innovation, creativity, responsibility, and actions that create real connections with sports, entertainment, and the Brazilian people. Flutter Brazil has a very strong growth ambition, and we need great partners to help us on this journey," says Alvaro Garcia, CMO of Flutter Brazil.

The selected agency will work in collaboration with other strategic partners of Flutter Brazil, such as regional and digital performance agencies, ensuring an integrated operation with a collaborative vision and a focus on efficient communication for Betnacional and Betfair Brazil.

The initiative reinforces Flutter Brazil's commitment to transparent processes, careful analysis, and partnerships that prioritize excellence and alignment with rigorous compliance practices. In addition to its prominent role in the global online gaming scene, the company is one of the founders and associates of the Brazilian Institute for Responsible Gaming (IBJR), which brings together national and international operators committed to an ethical, safe, and sustainable market.

Atomic Group is expanding its market share and announces its new headquarters in Santa Catarina.

According to the founder and CVO of the group, Filipe Bento, the new space will be dedicated to welcoming entrepreneurs with a purpose, with the central concept being the "House of Micro-Ecosystems". The concept, conceived by the executive himself, proposes a new way of viewing the future of entrepreneurship in the age of artificial intelligence.

How to build businesses that not only withstand but thrive in the age of artificial intelligence? This is one of the most pressing questions for entrepreneurs across all sectors today. Micro-ecosystems emerge as a promising path: lean, agile, and highly specialized business models capable of growing even in a scenario dominated by automation. They connect startups, specialists, and platforms, generating networked business opportunities and innovation, explains Bento.

New address

The new address for Atomic Group was carefully chosen: the HIGH TECH Business Center, on SC-401, in Florianópolis (SC). SC-401 is known as the "Silicon Valley of Santa Catarina," a region concentrating some of the most innovative companies in the country. "Being there is being at the center of the ecosystem. And that's precisely what ATOMIC's new space proposes: to be a hub of strategic intelligence, real connections, and dense business opportunities," says the CVO. 

And forget the traditional office. The new unit is designed to be a vibrant space, featuring mentoring, training, recording sessions, in-person and networking experiences. A space for entrepreneurs to think big, clearly, and focused – two scarce assets in times of information overload and noise.

Microecosystems

But, after all, what are they? The group's CVO explains that while traditional ecosystems still maintain a central command structure (with startups and partners orbiting a large corporation), micro-ecosystems eliminate centralization and operate in a distributed, collaborative, and agile manner, without rigid hierarchies.

Traditional companies face bottlenecks like rigid hierarchical structures; slow innovation; and difficulty scaling without inflating costs. Micro-ecosystems, however, allow for: scaling without structural weight, utilizing smart partnerships instead of massive hiring; continuous innovation, as each member contributes insights and solutions; resilience, since risks are shared across the network; and speed of execution, as decisions flow without bureaucracy.

In practice, a microecosystem is structured through strategic connections, and its founder acts as an orchestrator, connecting the dots, upholding the vision, and nurturing the culture. However, the founder doesn't need to be the center of all operations, nor micromanage. "The entrepreneur no longer wants to own the structure. They want to own the results," summarizes Filipe Bento.

Market trend in 2025

Collaborative network models, such as microecosystems and co-creation platforms, are gaining traction in Brazil, driving innovation and efficiency across various sectors. While there isn't a consolidated value specifically for these formats, they are part of a wider ecosystem that, in 2024, generated US$2.14 billion in investments, encompassing startups, innovation hubs, and corporate venture initiatives, according to Distrito data.

"This shows that more and more companies are shifting from traditional acquisitions to partnership and co-creation models, characteristic of microecosystems, due to the flexibility and speed they offer," he points out.

The Atomic Group, for example, operates under this model, a network connecting seven companies, focused on acceleration, education, venture building, and technology, with a presence on five continents and a goal of generating R$1,750,000,000 in revenue by 2025. To achieve this, they maintain lean teams, prioritize connections, reducing risks and accelerating results. Furthermore, their workflows are agile, adapting the group's initiatives to market changes without hindering operations.

THE Solid Importsand Exporta distributor responsible for bringing some of the most relevant brands in the gaming and technology universe to Brazil, such as RedragonLian Li, Gamdias, Deepcool, Maono, Akko, and Hiksemi announce the arrival of Geometric Future in the country. Internationally recognized, the brand specializes in computer cases, liquid and air cooling systems, and accessories for Hardware and Please provide the Portuguese text for "setups". I need the context to translate it accurately. "Setups" can refer to many things.

The products landing on the Brazilian market include fans, water coolers, cabinets, and air coolers, crafted with premium materials and solutions that combine efficiency, performance, and style. The company stands out for its use of tempered glass, brushed aluminum, and leather in its finishes. A highlight is the Model 5 Vent, a cabinet with a mesh panel, supporting up to 13 fans, compatible with radiators up to 420mm, featuring a reinforced SPCC steel frame, and a tempered glass side panel, also available with included fans.

Another release is the Model 8, which offers a unique proposition by combining 4mm tempered glass, a brushed aluminum front panel, and genuine leather accents. In the liquid cooling segment, Geometric Future presents the Eskimo water coolers, designed to offer quiet operation, high performance, and sophistication. Equipped with high-density microchannel copper plates, the models deliver static pressure and airflow, ensuring power with low noise levels.

For Michelle Uemura, Brand Marketing Manager at Solid Imports and Exports These launches represent a new standard for the market. "Geometric Future arrives in Brazil with the proposition of delivering cutting-edge technology and exclusive finishes, such as tempered glass, brushed aluminum, and even genuine leather, in products with competitive prices, bringing innovation and sophistication to gamer and professional setups," it states.

Commenting on the impact of the brand's arrival in the Brazilian market, Michelle UemuraHe highlighted how the initiative expands the options available to the gaming public. "Geometric Future arrives in Brazil bringing a portfolio that combines technological innovation with differentiated design. This diversity of brands strengthens the market and helps elevate the standard of quality and style of gamer and professional setups in the country," he states.

The digitalization of Brazilian businesses has opened up space for a new entrepreneur profile: digital creators, infopreneurs, and SMEs engaging in international transactions. It is in this context that Simple Account – Brazil's leading corporate expense management platform, already processing R$2.4 billion semi-annually and serving 30,000 clients – launches the Global Simple Account, in US dollars. The product aims to help this audience conduct transactions in US currency without IOF (Financial Transaction Tax) charges and save approximately 50% in fees compared to traditional banks.

With its launch, users can centralize their finances and simultaneously make payments to other countries simply and with reduced costs. The product allows for transfers reaching US$$ 2 (compared to 1% in competitors), the issuance of multiple free dollar cards for online advertising (Google, Meta, TikTok), and integration with digital marketplaces (Buygoods, Cartpanda, ClickBank). Furthermore, account opening takes place in a maximum of two days and clients receive Portuguese-language support via WhatsApp.

According to Conta Simples CEO and co-founder Rodrigo Tognini, the expectation is that the launch will help the fintech double its global customer base in 12 months and generate US$1 billion in transactions by the end of 2028. "We believe we can become a benchmark for Brazilian entrepreneurs operating abroad. The global account guarantees the same competitive conditions they would have in any other developed market. It's a chance to embrace a digital economy that continues to grow," he says. 

This growth outlook for digital commerce is already evident in a series of projections. For example, a Goldman Sachs estimate reveals that the Creator Economy sector is projected to reach US$1.48 trillion by 2027. Furthermore, a Juniper Research study indicates that B2B transactions are projected to reach US$224 trillion by 2030, with virtual cards accounting for $831 billion of the global market by 2029. 

How does the global account work?

Considering that 22% of its clients make recurring international purchases and 27% invest monthly in paid media, the Simple Account began mapping the possibility of launching a global account in 2024. In a survey receiving 1,600 responses, approximately 45% of the company's partners expressed interest in a comprehensive solution of this type, as there were no global accounts in the country that encompassed the nuances of the Brazilian market.

In early 2025, the fintech began developing the product. Integrated into its expense management platform and supported by Airwallex's global financial technology infrastructure, the launch facilitates receiving payments, sending remittances in US dollars, and using a global corporate card, while also optimizing sales and payments for organizations operating international ads, tools, and services.

It's a global product, but it definitely brings local expertise and a local touch. The solution removes bureaucracy in operational tasks, reduces costs, and adapts to the Brazilian reality and the demands of each entrepreneur. In just a few clicks, the user can manage their operations with agility, security, and without sacrificing profit margins," points out Tognini.

Expectations for transactions

By the end of the year, the fintech expects the global account to be crucial in reaching a target of R$11.4T in total transaction volume, considering all payment methods offered. Of this amount, R$1.4T to R$1.6T should come from cards, representing between R$6.6 billion and R$7.7 billion, more than double the volume moved in 2024. 

It is noteworthy that this acceleration is primarily driven by the use of virtual cards by SMEs and infopreneurs, who accounted for 95% of the emissions in the first half of 2025 alone. 

Looking ahead to 2026, values are expected to increase further with the product's expansion to the euro and pound. The company plans to begin this development process within the next six months.

"We believe the global account is the bridge that will take us to strategic markets, allowing our brand to become synonymous with financial excellence for entrepreneurs anywhere in the world," says the CEO of Conta Simples. "Our vision is to grow alongside our clients, and their global success will become ours," he concludes.

With the rise of digital nomadism, Brazilians are expanding their horizons beyond traditional remote work destinations like Portugal and the United States. According to a survey by... TechFXA specialized forex platform catering to Brazilian professionals receiving funds from abroad, Brazilian developers are already active in various countries around the globe, including locations less commonly associated with the tech sector, such as Cyprus, Estonia, Lithuania, Hong Kong, North Macedonia, and Singapore.

The search for new markets is occurring in parallel with the growth of the remote work model. According to a study by DemandSage, there are approximately 40 million digital nomads worldwide, an increase of 147% compared to 2019. Although Brazil represents a relatively small portion of this group (only 2%), a survey by the ADP Research Institute shows that 35% of Brazilian professionals are willing to work remotely anywhere.

For Eduardo Garay, CEO of TechFX, choosing countries outside the bubble reflects a new mindset among professionals. "Opting for destinations beyond the traditional circuit goes beyond the search for quality of life or financial gains. It's also about finding a work culture that values results and respect for the individual," he emphasizes.

Personal Experiences

Lucas Müller now works remotely for a company in Estonia. He discovered the position through the Trampar de Casa newsletter and, after an initial unsuccessful attempt, secured the role through a challenging selection process.

"Before even being hired, I worked a week with the team, which gave me a real sense of the environment. Here, there's no micromanagement: trust is the core value. I complete my tasks, and after that, I can simply enjoy the day," he/she reports.

Vitório Costa is working as a consultant in North Macedonia, serving clients across several European countries, primarily in Greece. He secured the position through LinkedIn and notes that cultural adaptation was the main hurdle.

"They're very direct: short meetings, strict planning, and almost no overtime, which boosts productivity without compromising personal life. Colleagues are friendly and helpful, but lack the same Brazilian informality; they assist when needed, but aren't overly open," he explains.

Expanding markets

Beyond the cultural aspect, understanding the context of each country is essential for choosing the destination most aligned with professional goals. For Garay, this is one of the keys to the future of work.

"The future isn't just in the major hubs, but in the ability to adapt and grow in unexpected contexts," says TechFX CEO.

Check out some specific conditions for the destinations highlighted in the study:

• CyprusA member country of the European Union, with a simplified tax regime and a regulatory environment favorable to foreign companies. It has become a center for financial operations and digital services, attracting remote talent.
• LithuaniaThe capital city of Vilnius has solidified its position as a hub for startups and digital innovation. The government fosters technology companies, and the local community excels in areas such as fintech and cybersecurity.
• Hong KongA global financial center with strong connectivity infrastructure. Proximity to mainland China and a tradition of international services make the city a strategic location for digital businesses.
• SingaporeAsian technology and innovation hub, concentrating operations of major global companies. The country invests in digitization, cybersecurity, and artificial intelligence, opening opportunities for foreign specialists.

Brazilians are showing that remote work knows no boundaries. More than seeking a better quality of life, they're finding new markets, cultures, and ways of working, proving that national talent can flourish anywhere.