The connection and proximity to your community are essential values for KaBuM! io largest e-commerce technology and games in Latin America & can not underestimate the importance for the gamer audience of the Discord platform.

With more than 55 million active users in Brazil (according to World Population Review), Discord is the preferred platform for enthusiasts not only of games, but of various themes, since their communities (called 'SO servers function as forums where users can talk about a common interest using text or voice channels.

Aiming to shorten the distance between the brand and its community, KaBuM! has expanded its server on the platform, creating a true ecosystem that unites not only the esports and e-commerce sectors in dedicated channels where users can have a personalized experience, but also unprecedented features such as a gamified system of interactions, allowing users to redeem e-commerce rewards directly through Discord, a discussion channel exclusive to women and direct interactions with influencers and ambassadors KaBuM!. 

The server will aim to provide a personalized experience to each user, offering an onboarding process from its integration, allowing you to select which content interests you most and customize the channels to facilitate access to this information and discussions with other users who share these interests.

Among the themes available on the server channels, you can find results of the tournaments in which KaBuM! Esports participates, offers and promotional campaigns of e-commerce, discussions about hardware and electronics, and even rooms for personalized matches for group games, and all interactions on the server guarantee points in experience (XP) for users, and the more experience , the more benefits will be available within the server, such as highlighted messages and privileges for the profile.

Interactions such as participating in KaBuM livestreams! and custom matches can guarantee Koins users server-exclusive coins, which in turn can be used to redeem products on the Discord server itself.

“Being close to the community that builds KaBuM! is an undisputed value for us”, comments Bruno Chamas, Head of Marketing of KaBuM!.“We understand that being close is to have direct contact and facilitate the connection between fans and the brand. With this new ecosystem in Discord we give the unprecedented opportunity for hardware enthusiasts to talk to figures like EmersonBR direct through the platform, for example, and still reward them for participating in the lives, which will also guarantee awards with the system of Koins”, continues.“This is another way that we find to get the daily rooms that make the most personalized to participate in the console

The kaBuM! server is already active, and everyone with an account on the platform can participate by accessing the entry link. The channels are already integrated into the next activations of the brand, including lives such as Korujao, which between August 22 and 25 take place with interaction between the presenters and the community through Discord.

Other activations and campaigns can be consulted directly by the server, and every interaction guarantees XP users, and participation in activities can guarantee Koins for redemption in products.

Focusing on providing an increasingly complete journey to its users, Webmotors, the largest automotive ecosystem in Brazil and the main business portal for the segment, announces the launch of the Webmotors Index, a new data intelligence tool allocated to the platform that, from now on, starts to calculate monthly the percentage change in the prices of used car ads of the portal throughout the national territory.

The new feature aims to provide a reliable and accurate reference on vehicle pricing, to help identify market trends, pricing behaviors and strategic action opportunities for the automotive sector.

For Webmotors to reach the new index, the following vehicle characteristics are analyzed: reference period, brand, model, vehicle year (from 2014), version, mileage range, body type, fuel type, type of advertisement on the platform (if it was made by a natural or legal person), state where it was published and if it is from the rental segment.

It is also possible to obtain complementary data such as inventory turnover, analysis by region and electric cars, among others, with daily or monthly update, offering an accurate and updated view of the market.

The consolidated basis used for the calculation of the Webmotors Index consists of 36 car brands, 398 models and 2,174 versions, which do not include armored cars, totaling a mesh of more than 14.5 million vehicles (present on the marketplace platform itself. The index is calculated from 2017 with a methodology based on the median of the price difference between one month and the previous month, ensuring an accurate, robust and reliable analysis.

“We are taking a big step towards a more dynamic and innovative market.The Webmotors Index is a milestone that arrives to consolidate our position as the largest and most complete automotive ecosystem in Brazil”, says Webmotors CEO Eduardo Jurcevic. “Our goal is to be the largest and most comprehensive indicator in the market and the main reference in data in the segment for better decision making of our users and customers.”

Inspired by economic meters such as the National Index of Consumer Prices (IPCA), the Webmotors Index is initially directed to automakers, dealerships, banks and insurers. Integrated with Webmotors Autoinsights, the new indicator will have monthly periodicity, in addition to having content available by subscription, including exclusive and on-demand information, providing the following benefits:

• Market analysis: provides a detailed view of the trends of valuation and devaluation according to the characteristics of the vehicles;
  
• Competitiveness: allows comparisons with competitors, identifying business opportunities;
  
• Support in strategic decisions: from analysis based on data contained in the index. 
  

Webmotors Index of July

In its debut, the Webmotors Index points to a slight drop of 0.28% in the average price of used vehicle ads on the platform between June and July 2024.

According to Jurcevic, at this point in the second half, the launch of new models tends to rapidly devalue those already on the market, as consumers begin to prefer the latest and technological ones, leading to the need for adjustments in the prices of used ones to make them more competitive. “This can also increase the supply of used vehicles as users seek to upgrade their cars to the newer models.”

To access the Webmotors Index click here.

Metropolis 4 Influencers, a Brazilian platform for influencer marketing management, launched Gamify, an innovative tool that uses gamification to transform employees into digital influencers on social networks.Active only a month ago, Gamify has as its main objective to leverage campaign strategies, providing greater engagement, humanization and results for brands.

Gamification, a methodology that uses game elements in non-entertainment contexts to motivate users, is a growing trend in the global market. According to Mordor Intelligence, the gamification market is expected to grow US$ 15.43 billion by the end of this year.In Latin America, the forecast is for an increase of 40% in the next five years.

Gamify allows companies from various sectors to explore an intuitive interface and advanced features to create interactive and unprecedented campaigns, stimulating the active participation of employees and generating authentic and organic content on the internet.

Edson Rocha, CEO and founder of Metropolis 4, details the operation of the new solution: “Our mission is to transform the communication of brands with their teams and the general public.In practice, the company defines the objectives of the campaign, such as generating leads or strengthening organizational culture, and creates personalized challenges related to their products and services. As they complete the challenges, workers receive rewards, including awards, discounts and exclusive benefits.”

In addition to allowing brands to set their own goals, the platform also offers a ranking to encourage healthy competitiveness among employees, who can track performance in real time, improve their routines or challenge colleagues. Gamify provides personal satisfaction, sense of belonging and significant benefits for the business, increasing visibility on social networks through a positive and humanized image, bringing the target audience closer to workers.

Since 2019, Metropolis 4 has mapped more than 30 thousand influencers in its database and reached more than 20 million people. With the launch of Gamify, the startup intends to enhance the brand value of users. Among the success cases of the platform, the partnership with Clube Atletico Mineiro stands out, which was the first customer to use the new feature and already notes positive results in fan disclosures, and Multicoisas, whose application of gamification has considerably increased its sales during specific actions.

“The launch of Gamify reinforces the positioning of Metropolis 4 as a complete solution for the influencer marketing sector.Our tool not only makes campaigns more engaging and fun, but also optimizes the return on investment of projects 2 AN increasingly sought after demand by companies that are discovering themselves in the digital landscape”, concludes Edson Rocha, CEO of Metropolis 4.

A beefor, pioneira na gestão de projetos que conecta times à estratégia corporativa, anunciou o lançamento de uma nova versão de sua plataforma, focada em resultados e governança estratégica. A atualização promete integrar e conectar todas as etapas de um projeto, criando um ambiente de alto desempenho para as organizações.

Combinando tecnologia avançada e expertise em consultoria de alta performance, a nova versão da beefor é impulsionada por inteligência artificial (IA) e apresenta funcionalidades aprimoradas. Essas inovações permitem que empresas otimizem a eficiência de suas equipes, projetos e negócios, além de fortalecer a cultura organizacional com práticas de gestão adaptadas às necessidades específicas de cada organização.

Segundo o Project Management Institute (PMI), 9,9% de cada dólar investido em projetos é desperdiçado devido à má gestão. A nova versão da beefor visa diretamente a redução desses desperdícios, melhorando a governança e a clareza sobre a situação real dos projetos.

“A falta de clareza sobre a situação real dos projetos e a desconexão com a estratégia da empresa são desafios comuns enfrentados por muitas organizações. Com esta nova versão da beefor, estamos abordando esses desafios de forma mais eficaz, oferecendo uma governança unificada e recomendações personalizadas que alinham todos os projetos à estratégia da empresa”, afirmou Alex Salino, CEO da beefor.

A versão mais recente da beefor mantém sua posição única no mercado, combinando a eficiência das equipes, projetos e negócios com uma análise detalhada de práticas de gestão, desenvolvimento de habilidades e cultura organizacional. Ela oferece uma visão unificada de toda a organização, conectando a estratégia e metas à execução dos projetos, além de identificar e mitigar riscos e desvios antes que se tornem problemas críticos.

“Estamos entusiasmados com o lançamento desta nova versão da beefor, que não apenas aprimora a eficiência operacional, mas também transforma a maneira como as empresas conduzem suas estratégias e desenvolvem seus talentos. Nossa inteligência artificial aprende continuamente com especialistas em gestão e liderança, proporcionando recomendações verdadeiramente adaptadas às necessidades de cada organização”, acrescentou Salino.

Principais Funcionalidades da Nova Versão da beefor:

• Recomendações Personalizadas: Oferece insights sob medida para melhorar a performance das equipes e dos negócios.
• Visão Unificada: Centraliza a estratégia, portfólio e equipes em um único lugar.
• Alinhamento Estratégico: Garante que todos estejam alinhados com a visão estratégica da empresa.
• Indicadores Precisos: Utiliza indicadores gerados por IA para apoiar decisões assertivas.
• Prevenção de Riscos: Identifica e mitiga riscos e desvios antes que se tornem problemas críticos.
• Desenvolvimento de Competências: Acompanha, desenvolve e recompensa as pessoas que fazem a estratégia acontecer.
• Adoção Acelerada: Explora o potencial da IA para acelerar a implementação de práticas que geram resultados concretos.