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AWS Virtual Event delivers critical knowledge and innovations for cloud success

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AWS Virtual Event delivers critical knowledge and innovations for cloud success

A AWS está entusiasmada em anunciar o retorno do AWS Innovate, agora com uma edição abrangente intitulada “Migrate. Modernize. Build”. O evento, que ocorrerá virtualmente nos dias 15 e 16 de outubro, promete fornecer aos participantes conhecimentos essenciais e as mais recentes inovações para alcançar o sucesso na nuvem.

O que esperar:

Tópicos Diversos: Os participantes poderão mergulhar em uma ampla variedade de temas essenciais de nuvem, incluindo migração e modernização, serverless, contêineres, bancos de dados, IA generativa, além de práticas recomendadas para segurança e otimização de custos.

Aprendizagem Extensiva: O evento oferece a oportunidade de aprender conceitos básicos, explorar aplicações do mundo real e descobrir soluções inovadoras que podem inspirar novos projetos. Haverá também demonstrações com especialistas, permitindo que os participantes deem vida às suas ideias.

Insights Estratégicos: Os inscritos terão acesso a conhecimentos especializados e estratégias viáveis que fornecem uma compreensão mais profunda e aplicações práticas.

Não perca a chance de participar deste evento imperdível. Inscreva-se agora.

Mechanizou Announces Growth of 110% and Expansion to Grande SP and Guarulhos

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Mechanizou Announces Growth of 110% and Expansion to Grande SP and Guarulhos

Mecanizou, a startup that connects machine shops to auto parts suppliers, starts the second half of 2024 with an impressive growth of 110%, surpassing the performance of the previous year.The company plans to double the number of workshops served on its platform by the end of the year, reaching the mark of 5,000 customers.

In May, Mecanizou expanded its operations to new areas of Sao Paulo and the city of Guarulhos, responding to high demand in previously unmet regions. Currently, the startup has more than 300 suppliers and a database of 1 million automotive parts.

“Thanks to our expansion in May, we achieved significant growth in the first half and we expect to end the year with an increase four times greater than that recorded in 2023. This will strengthen our presence in the sector, fostering innovation and improving our operation. Achieving the goal of 5,000 workshops later this year will allow us to increase our visibility and introduce new technologies in new” regions, says Ian Faria, co-founder and CEO of Mecanizou.

Registration on the platform is fast and fully online, offering mechanical benefits such as discounts, several installment options and time optimization.

“With our mechanic-centric approach, we are more than a service platform; we act as an extension of the machine shop, establishing a genuine connection and a shared identity that often surpasses the” business relationships.

With the success of the expansion plan, the next step of Mecanizou is to expand its operations to the ABC region.

Luft Logistics Reinforces Commitment to Sustainable Development Goals and Receives International Certificate

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Luft Logistics Reinforces Commitment to Sustainable Development Goals and Receives International Certificate

Luft Logistics, with 47 service centers spread throughout Brazil, reaffirmed its commitment to the Sustainable Development Goals (SDGs) of the UN Agenda 2030, by receiving the 2030 Today certificate, valid until August 2025. This recognition was granted by the international certifier SGS Sustainability, which validated the mapping of the topics applicable to Luft, as well as the definition of indicators and goals aligned with the SDGs.

The 2030 Today certificate recognizes Luft Logistics' efforts in a number of areas, including poverty eradication, health and well-being, quality education, gender equality, clean water and sanitation, clean and affordable energy, decent work and economic growth, industry, innovation and infrastructure, reducing inequalities, responsible consumption and production, action against global climate change, and peace, justice and effective institutions.

“We will continue to invest in innovative technologies and processes, reaffirming our purpose to combine operational efficiency with the sustainable principles of ESG (Environment, Social and Governance)”, said Rodriane Paiva, Head of ESG at Luft Logistics.

Certification Highlights

In the environmental area, Luft Logistics has been highlighted by the use of clean and renewable energy, as well as innovative projects that aim to reduce emissions, promote the control and treatment of water and effluents, and properly manage their waste, ensuring the correct disposal of the materials generated.

In the social axis, the certifier SGS Sustainability highlighted the company's actions aimed at promoting the health and well-being of employees, training, diversity of benefits, promotion of decent employment, professional and human development, as well as several initiatives involving entities and the community.

In the area of governance, Luft Logistics has been committed to the continuous improvement of processes, controls and external audits, with a strong base in the audit and quality management processes.

Cyberthreats: Data Protection Measures for Companies

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Cyberthreats: Data Protection Measures for Companies

With the advancement of technology, protection against data leaks and sensitive information has become a top priority for businesses.In an ever-changing digital world, lack of knowledge, unpreparedness, lack of adequate security infrastructures and resistance to change can result in cyber attacks that compromise operations and reputation.

Albano Momberg, professor of the Computer Science course at the University Center of Our Lady of Sponsorship (CEUNSP), highlights the need for companies to be proactive and invest in technologies capable of detecting and responding to threats in real time. “Companies need to have a robust information security policy, including data encryption, multifactor authentication, conduct regular audits, and, in addition, invest in Artificial Intelligence and machine learning”, says Momberg.

The human factor is also crucial.Momberg emphasizes that investing in constant employee training in good security practices helps reduce vulnerabilities.Education and awareness of safe practices are essential to strengthen defense against cyberthreats.

For smaller companies, which may not have the resources to invest in robust security systems, there are low-cost alternatives such as firewalls, antivirus, and automatic backup tools. Outsourcing cybersecurity services to experts can also be a viable solution.

“It is important that decision makers and digital security officers of companies keep up to date with the latest cybersecurity trends and practices. Attending specialized conferences and forums is crucial to innovate in the protection of” data, adds Momberg.

While digital security technology continues to evolve, challenges grow as cybercriminals improve their techniques.

Brazil Faces Over 3.7 Million Online Fraud Attempts in 2023

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Brazil Faces Over 3.7 Million Online Fraud Attempts in 2023

Brazilian e-commerce has gone through a challenging year in 2023, with more than 3.7 million fraud attempts recorded in a total of 277.4 million online sales requests, according to a report by ClearSale.Fraud attempts accounted for 1.4% of orders, adding up to a total value of R$ 3.5 billion. The average ticket for these frauds was R$ 925.44, double the average value of legitimate orders.

Mobile phones led fraud attempts in Brazil, with 228.1 thousand occurrences, followed by telecommunications (221.6 thousand) and beauty products (208.2 thousand). Other categories affected included sneakers, household goods, sports, furniture, TVs/monitors, refrigerators/freezers and games. Fraud focused on products that were easily resold and high added value, showing that no category is immune.

To combat fraud, companies must adopt internal security policies, training employees in good cybersecurity practices and verifying the authenticity of websites and emails before providing sensitive information. It is essential to use encryption to protect data and invest in anti-fraud solutions and information security tools, such as firewalls, to defend against cyberattacks and reduce financial risks.

Daniel Nascimento, Sales Head of Soluti, emphasizes the need to invest in digital security. “ Companies in Goias and throughout Brazil need to improve their security strategies by investing in employee training and awareness, as well as security tools. Without this, the dispute against attackers is greatly compromised, almost at '00'”, says Nascimento.

Soluti, the leader in the digital certification market in Brazil, offers technological solutions that help companies avoid fraud and ensure the authenticity of transactions. Nascimento highlights the crucial role of digital education in reducing fraud. “It is essential to train the team to be able to identify an attack. A conscious person can prevent the attack and even prevent it from being disseminated, already warning the company's security or IT team.”

Despite the available solutions, small and medium-sized companies face significant challenges when implementing these measures. “The main challenge is that many companies still do not understand the gravity of this scenario and are not prepared to defend themselves. Many managers believe that they will not be targeted because of the size of their companies, which leaves the ̄s guard low and makes them prone to suffer attacks that can cause significant damage”, warns Daniel Nascimento.

The increase in online fraud attempts in Brazil highlights the urgent need for robust digital security measures.With the increasing sophistication of cyberattacks, investing in technology and education is essential to protect companies and ensure consumer confidence in e-commerce.

SW Technology Launches SEOVER: New SEO Tool with AI for E-commerce

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SW Technology Launches SEOVER: New SEO Tool with AI for E-commerce

SW Tecnologia em Marketing de Performance has just announced the official launch of SEOVER, an innovative SEO automation tool designed for e-commerce stores on platforms such as VTEX, Magento, Shopify, Oracle, among others.In order to transform the management and optimization of SEO strategies, SEOVER promises to contribute to the sustainable growth of organic traffic and maximization of conversions.

The e-commerce market has registered an exponential growth in recent years, with a significant increase in online sales and competition among retailers. According to Statista, global e-commerce sales are expected to reach US$ 6.5 trillion by 2024, representing a growing share of total retail sales.In this competitive scenario, SEO (Search Engine Optimization) has become an essential tool to ensure visibility and success in search platforms such as Google and Bing.

In Brazil, where e-commerce represents about 11% of total retail sales, according to data from Ebit/Nielsen, the demand for efficient SEO solutions has grown in parallel. With increasingly demanding consumers and a saturated digital environment, search engine optimization is essential for companies that want to stand out and achieve better traffic and conversion results.

SEOVER is a revolutionary solution that aims to meet this growing demand by offering an automated and scalable approach to SEO optimization.With advanced functionalities, the tool allows the creation of e-commerce store extensions, branching of the inventory of SKUs into specific URLs, generation of different XML file formats of sitemaps, and the implementation of a traceable PWA (Progressive Web App) format.

Designed to overcome the limitations of traditional e-commerce platforms, SEOVER offers significant improvements in traceability in Google Search Console and Bing Webmaster, as well as automating the filling of on-page SEO fields. The tool operates as a subdomain or subdirectory, without consuming APIs of the platforms, ensuring optimized performance and greater stability.

One of the great differentiators of SEOVER is its ability to operate independently of the main infrastructure of the store, ensuring that the navigation environment remains functional even in cases of 500 or 400 errors in the e-commerce platforms.

SEOVER stands out as an essential tool for retailers and SEO professionals looking to optimize their organic performance and ensure greater competitiveness in the market. In addition to accelerating results, the tool also reduces operational costs, allowing internal teams or SEO agencies to manage the optimization process more effectively and with fewer resources.

“We are very excited about the launch of SEOVER. We believe that this tool will redefine how retailers deal with SEO, offering a robust and efficient solution that really makes a difference in organic” performance, says Uafa Ali Smaili, legal head of SW Tecnologia.

SEOVER is already available for implementation, and interested companies can schedule a demo to know all the features and benefits that the tool offers. For more information, visit the official page of SEOVER.

Worldpay Study Highlights Importance of Payments in Gaming and Betting Industry

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Worldpay Study Highlights Importance of Payments in Gaming and Betting Industry

The gaming and betting industry is at the forefront of using payments to improve customer acquisition and loyalty, according to a recent Worldpay study.The report reveals that consumers in this industry increasingly demand payment options, prioritizing speed, security and ease for both deposits and withdrawals.

For gaming and betting operators, payment efficiency can no longer be an afterthought; it should be a constant priority. A strategic approach to payments can become critical to customer retention and growth, as well as optimizing financial results.

Worldpay research indicates that gaming and betting consumers expect seamless and personalized payment experiences.Debit and credit cards still dominate the market, accounting for 35% of transactions in the US, but digital wallets and alternative payment methods such as A2A (Pix in Brazil) are gaining ground.

A2A payments offer significant benefits such as lower transaction costs, near-instant settlement and higher authorization ratios. With 70% of players valuing payout speed and 44% reusing winnings for new bets, the availability of real-time payment systems with instant settlement is attractive to both consumers and operators.

The survey revealed that 27% of players would give up an action if their preferred payment method was not available. This highlights the importance of offering a wide range of payment options.Efficient payments have the power to increase revenue and loyalty, providing a significant competitive advantage for operators who innovate in their payment journeys and gaming experiences.

With regulation of fewer markets and organic growth slowing in regulated markets, competition is fiercer than ever before. Profits are under constant scrutiny from executives, analysts and shareholders, making payment innovation even more crucial.

Com a ascensão da IA na gestão financeira das empresas, decisões sobre o futuro do negócio ficaram mais ágeis e seguras

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Com a ascensão da IA na gestão financeira das empresas, decisões sobre o futuro do negócio ficaram mais ágeis e seguras

A gestão financeira desempenha um papel fundamental na garantia de informações precisas e estratégicas para o sucesso das empresas. No contexto empresarial atual, a rapidez e a qualidade das informações financeiras são determinantes para assegurar a rentabilidade e evitar perdas. 

A utilização da Inteligência Artificial (IA) surge como uma ferramenta-chave para agilizar e aprimorar os processos de tomada de decisão no mundo globalizado em que estamos inseridos. Empresas podem agora, por exemplo, analisar rapidamente as melhores condições para adquirir matéria-prima em diversas partes do mundo, visando reduzir custos e melhorar a lucratividade. 

No âmbito financeiro, a IA permite uma tomada de decisão mais rápida e precisa, processando volumes elevados de dados de forma eficiente. É o que explica Teresinha Carvalho, mestre e professora do curso de Gestão Financeira do CEUNSP. 

“Com a evolução tecnológica acelerada, novas oportunidades surgem diariamente para melhorar os processos de gestão e decisão. As empresas que não se adaptam às novas tecnologias correm o risco de ficar para trás, perdendo grandes oportunidades. A integração de ferramentas tecnológicas na gestão financeira não apenas agiliza a disponibilização de resultados anteriores com maior detalhamento, mas também fornece dados comparativos essenciais para orientar decisões futuras”. A professora destaca também que relatórios gerados pela IA são abrangentes, estendendo a visão tanto do passado quanto do futuro, beneficiando gestores e líderes empresariais. 

“Além de facilitar a análise de grandes volumes de dados, a IA também desempenha um papel importante na identificação e mitigação de riscos de investimento, garantindo decisões mais seguras tanto para empresas quanto para investidores”, afirma a professora, alertando também que os desafios e riscos devem fazer parte deste processo, entendidos como importantes para que estejamos seguros e confiantes na sua utilização visando o crescimento. 

“Devemos entender o importante momento de mudanças que estão ocorrendo, onde as informações são disponibilizadas mais rapidamente, e devemos nos adequar a analisar e tomar decisões mais rápidas de forma consistente para aproveitarmos a velocidade e a qualidade do que está por vir”, concludes. 

ChildFund Brazil participates in the main ESG forum in the South of the country and highlights the importance of social and environmental transformation in companies

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ChildFund Brazil participates in the main ESG forum in the South of the country and highlights the importance of social and environmental transformation in companies

Grandes lideranças e especialistas se reuniram para debater a importância e os impactos das práticas ambientais, sociais e de governança (ESG) no ambiente corporativo, na terceira edição do Fórum de ESG, do LIDE Paraná, que aconteceu no último dia 21 de agosto em Curitiba (PR). O encontro, que aconteceu no UniCuritiba, teve como objetivo conectar e inspirar profissionais a adotarem práticas sustentáveis e socialmente responsáveis, trazendo uma série de palestras, painéis e apresentações de cases de sucesso de empresas e organizações sociais, como Renault, Reciclex, Engie, Copel, Estre Ambiental, RDP Energia, Amigos do Bem e ChildFund Brasil.

No painel sobre Responsabilidade Social, Elisabete Waller, presidente do Conselho de Administração do ChildFund Brasil, dividiu o palco com Luciane Pedro, gerente de Responsabilidade Social Corporativa da ENGIE Brasil, e Graziela Pontes, coordenadora de Responsabilidade e Impacto Social do Instituto Renault, que compartilharam seus principais projetos, falaram sobre a importância de parcerias sociais e fizeram uma breve apresentação sobre suas ações focadas no ESG.

“O grande desafio para o Brasil hoje é o S, por uma razão muito simples: somos campeões em desigualdades sociais e aqui [no evento] vimos setores que estão trabalhando para quebrar esses ciclos, e que a gente possa cada vez mais nos unir, ter mais força, pois devemos devolver para a sociedade um impacto positivo, seja na forma ambiental e no compromisso social”, destaca Elisabete.

Para a presidente do Conselho de Administração do ChildFund Brasil, a união entre empresas, sociedade e organizações é fundamental para a transformação social e ambiental. “Temos um compromisso social. A sociedade deve se unir para equilibrar os ciclos de desigualdades e causar uma transformação positiva. Quanto mais empresas se engajarem nesse movimento, mais força teremos para fazer a diferença. Estamos no Brasil há 58 anos e o que mais precisamos são parcerias que se unam a nós para atingir cada vez mais pessoas. Se a gente puder impactar as 20 milhões de crianças que existem no Brasil precisando de ser impactadas, esse é o nosso sonho. E quem quiser vir com a gente, estamos à disposição”, destacou Elisabete durante o evento, que após uma carreira bem-sucedida como executiva, encontrou no voluntariado, há 15 anos na organização, sua grande vocação.

Palestras magnas com FAS, Amigos do Bem e Dengo Chocolates

O Fórum de ESG também contou com três painéis com palestras de destaques, como a abertura com Virgílio Viana, da Fundação Amazônia Sustentável (FAS), focada no desenvolvimento do território amazônico. Alcione Albanesi, do Amigos do Bem, apresentou o impacto social da instituição no Nordeste, que atende 150 mil pessoas e mantém uma escola com alto índice de desempenho no IDEB. Ao final, o evento foi encerrado por Estevam Sartorelli, da Dengo Chocolates, que abordou a transformação do país por meio de negócios sustentáveis e apoio direto aos agricultores.

O encontro teve transmissão on-line e ao vivo pelo canal do YouTube do LIDE Paraná. Para assistir na íntegra o evento e os painéis, clique here.

Etus Launches AI Solution for Posts and Images Creation for Social Networks of SMEs

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Etus Launches AI Solution for Posts and Images Creation for Social Networks of SMEs

Etus, a platform specialized in social network management and member of the LWSA group, has just announced a new and innovative solution based on Artificial Intelligence (AI) for the creation of posts and images. The new functionality, integrated with the Edi co-pilot, promises to revolutionize the online presence of companies, especially Small and Medium Enterprises (SMEs).

Etus AI, which already performs several functions on the platform, now includes image generators from prompts and full posts, with text, image, hashtags and suggestion of best time for posting.“These optimized and automated solutions strengthen the online presence of companies in social networks”, says Livia Lampert, executive manager of Etus and Kinghost.

Key benefits of the new tool include task automation, data analytics, marketing personalization, and creating more effective, targeted campaigns based on real data. Other features include text overlay for pre-publication testing, a calendar of important seasonal dates, and a media library with images and videos.

Available exclusively on the Etus platform, AI integrates with several social networks, including Instagram, TikTok, Facebook, X (Twitter), LinkedIn, YouTube, Pinterest, Tumblr and Threads. To use the tool, simply access the Etus website and hire the service. In creating the posts, the user must provide a detailed description of what they want, choose the size and style, and the AI executes the request.

According to Livia Lampert, the new Edi features meet the growing demand for more elaborate and more comprehensive posts, especially for small and medium-sized entrepreneurs who cannot outsource this type of service. A recent survey of Sebrae (Brazilian Service of Support to Micro and Small Enterprises) shows that SMEs represent 27% of the GDP of the country, which has about 9 million micro and small companies.

“With Edi, we are democratizing access to AI for small entrepreneurs and companies of all sizes. We offer creative support that assists in the production of end-to-end content, allowing companies to optimize their campaigns, automate processes and enhance the reach and efficiency of their digital strategies, according to their specific needs”, says Livia Lampert.

She adds that the combination of AI and personalization allows the creation of large volumes of content in less time, freeing copywriters and marketers to focus on more strategic tasks, optimizing human and financial resources.“A Edi is intuitive, fully in Portuguese, but comprises multiple languages, adding to the strategies of small entrepreneurs and optimizing their work and that of their employees”, she concludes.

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