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5 tips from books about sales to wake up the salesperson in you

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5 tips from books about sales to wake up the salesperson in you

Who believes that sales is a unique skill of sellers is losing one of the most valuable skills in the current market. Today, selling is a skill that everyone, regardless of position or area, need to master to stand out.

In Brazil, the sales force is composed of approximately 3.5 million salespeople, according to data from ABEVD ' Brazilian Association of Direct Sales Companies.If you think that selling does not require training and training, the reality is different: 69% of Brazilian salespeople say that selling is more challenging than ever, according to a SalesForce survey in 2023.

But the good news is that selling is a skill that can be developed.To help you master this art, we have selected 5 Books by national authors that will transform your way of thinking and acting in sales: 

The speaker offers a practical guide to mastering the sales process and achieving exceptional results.With his extensive experience, Concer teaches how to structure an effective sales process, recruit and train high-performance teams, and turn opportunities into consistent successes.

Flavia Mardegan, bestselling author, challenges the belief that selling is a natural gift. Throughout 200 pages, the author demonstrates that, with proper preparation and training, anyone can become a successful seller and win customers. The book is a true guide for sellers, managers and entrepreneurs, since it delivers the methodology created, tested and approved by the author and her thousands of mentees.In addition to valuable concepts, the book offers activities at the end of each chapter, which allows readers a contact with the practice of the learned content.

In this practical guide, Rodrigo Noll, one of the leading experts in referral marketing in Brazil, reveals how to transform the power of recommendation into a solid and effective growth strategy through the VPI Method (Sales By Indication). The book goes beyond teaching how to attract more prepared customers; it shows how to boost your sales by building an referral program that fits your business perfectly. With tested tips and techniques, you will learn to retain customers and turn each sale into an opportunity to expand your consumer base naturally and without large investments.

  • Living American retail: a journey into the heart of consumerism & more Roberto James

Roberto James, a master in psychology and expert in human behavior, offers reflections for sellers who want to understand what makes American retail a global model of success.Based on a 100-day journey through the U. S., the author explores how local culture influences buying habits, highlighting the importance of practicality and technology, especially Artificial Intelligence, in customer service. Sellers seeking to improve their strategies will learn how to customize the shopping experience and meet the demands for convenience, factors that can transform their approaches and results.

In the book, Pedro Camargo argues that to capture attention and emotionally engage his customers, it is essential to apply biological precepts to identify the ideal moments of sale. Through biology, it is possible to discover patterns of motivation and economic behavior without the need for direct questions to consumers. Understanding and decoding the daily attitudes of customers is crucial to highlight your product in the market. Camargo recommends going beyond the explicit expressions of customers and paying attention to subtle signs to make more accurate and effective strategic decisions.

Selling is challenging, but the good news is that with investment in learning, anyone can become a successful salesperson.The five books selected offer valuable insights and practical strategies to enhance your sales skills, from building effective processes to applying referral marketing techniques and understanding biological patterns that influence consumer behavior.Investing in these resources can transform your approach and drive your results, preparing you to meet challenges and seize opportunities in the world of sales.

Negotiation of taxes with the government: know how to proceed in cases of failures in the system of public agencies

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Negotiation of taxes with the government: know how to proceed in cases of failures in the system of public agencies

One of the duties of the Brazilian citizen is the collection of taxes due within the time limit stipulated by law. However, in adverse moments such as, for example, what the world went through with the Covid-19 Pandemic in 2020, things can get out of control and the economy directly suffers the consequences.

In situations of extreme crisis like this, so that the collection of taxes is not compromised, the Government usually adopts a series of measures that help taxpayers to honor their payments, also keeping their collection flow in order.

However, public agencies do not always offer the necessary efficiency for negotiations to be carried out as expected. An importer that operates in the trade of children's products in SC, saw her debts be entered in Active Debt and resorted to the programs to which she was entitled. “In the pandemic period, I ended up contracting a series of debts with the Sao Paulo Department of Finance. So I tried to join the Paulista Agreement program that promised, among other benefits, the reduction of the fine and interest that existed on the amounts in open”, reports the owner.

Data from the National Committee of Secretaries of Finance (Comsefaz) indicate that, only in the second quarter of 2020, the beginning of the pandemic, the collection of ICMS (Tax on the Circulation of Goods and Services) in Brazilian states suffered an average deficit of 18% compared to the previous year, which resulted in the creation of programs such as the “Aordo Paulista”, for example.

The company, which was within the deadline of the Paulista Agreement, formalized the payment conditions and a new issue of ticket was requested. The system, in addition to not making this new issue, prevented the company from making a new application for installment, including within the accession period, contrary to the requirements set out in the Notice. All this, triggering feelings of impotence and frustration. After numerous attempts, all duly filed, the taxpayer decided to seek professional help and managed to be legally included in the Parcelamento Program 0 Paulista Agreement.

According to Dr. Victor Volpe Nogueira de Lima, tax lawyer, partner of Nogueira Lima Law, many citizens do not resort to justice in cases like this, for fear of the bureaucracy involved, but also for the false impression that the effort will be in vain: “In these cases it is possible to file a Security Mandate that guarantees the liquid and certain right, which was violated by the Public Authority”, he explains.

The lawyer advises that, in cases like this, all the attendances are documented, either through numbers of protocols or through prints and emails exchanged with the body involved. And that, faced with the exhaustion of the possibilities for a solution, the person seeks a specialized lawyer, who will come with the necessary resources so that the citizen is not harmed.

In the case presented, once the good faith of the entrepreneur was verified, the net right and certain of it being reinserted in the Paulista Agreement Program was recognized, with the right to reissue the slips and recognizing the violation of the right to effect the adhesion to that request formulated previously.

PL Connection opens accreditation for press and influencers

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PL Connection opens accreditation for press and influencers

On Thursday (22nd), the PL Connection, the main event entirely dedicated to private label hotel From Latin America, [organization name/company] announces the opening of accreditation for journalists, media outlets, and content producers related to the own-brand and retail market. Registration can be completed by September 5th at the exclusive links for [organization/company name]. Influencer or Press.

Hosted by Francal and Amicci, the meeting that is expected to receive 3 million visitors Will bring together the industry's leading experts from September 17th to 19th at Expo Center Norte, in São Paulo, to explore new opportunities and discuss market challenges. private label hotelCarrefour, Grupo Pão de Açúcar, Cobasi, Petz, Lopes Supermercados, Droga Raia, Sam's Club, Tenda Atacado, and other prominent brands will be present at the fair.

This edition will feature 100 exhibitors For the presentation of its products and services, encompassing areas of food, beverages, personal hygiene, beauty, pet care, and other sectors that comprise the ecosystem. Exhibiting brands include Confort Pet, Eco Fresh, EntreRios, Fritop, Grupo PDHB, Hikari, Ideal Cosméticos, Instituto Mauá de Tecnologia, Maricota, Nuf Farmacêutica, Rocha Alimentos, Viveo, and others (see the complete list below).

Lectures and attractions

The program includes lectures, panel discussions, and networking, providing a comprehensive experience with numerous business opportunities. Approximately 40 speakers will share their experiences and the key trends shaping the private label market, including Gabriela Morais, entrepreneur and creator of her own brand, "GAAB Wellness"; Ana Laura Tambasco, Executive Director of Private Brands for Carrefour and Sam's Club; and Ana Maria Diniz, co-founder of PolvoLab.

This edition, in addition to the Arena PL Connection, which will host talks and panels with industry experts, also features new additions like the 2024 Excellence in Private Label Award, a celebration recognizing retailers, manufacturers, and service companies that played a crucial role in developing exclusive products during 2023 and the first half of 2024. Another new element is the Trends and Innovation Hub, a space dedicated to exhibiting the award's finalists and products recommended by exhibitors, which may be innovative or new releases.

To complete the credentialing process, you need to access the links to Influencer or Press.

Awarding Excellence in Private Label Judges

  • Alexandra Jakob, consultant, advisor to Conscious Capitalism Brazil
  • Caio Camargo, co-founder and host of VarejoCast
  • Celso Renato, Vice President of Commercial and Trade, MegaMidia Group
  • Eduardo Terra, Managing Partner of BTR Varese
  • Fernanda Dalben, Director of Marketing and Trade Marketing at Dalben Supermercados
  • Marcos Livato, consultant, founder of Axis Business Consulting
  • Marcos Luppe, professor at EACH/USP and FEA/USP
  • Mascos Escudeiro, advisor and professor at FGV's Retail Excellence Center
  • Mauricio Morgado, Head of the Retail Excellence Center at FGV
  • Olegário Araújo – Co-founder and Consultant at Inteligência 360
  • Ricardo Pastore, advisor and professor at the ESPM Retail Nucleus
  • Rodrigo Mariano, director of the Associação Paulista de Supermercados (APAS)
  • Sandra Tanaka, President of the Retail Women's Institute
  • Sandro Benelli, advisor to the Naval Group
  • Sergio Noia, Advisor, CEO & Founder of AION
  • Silvio Laban, advisor and professor at Insper
  • Virginia Vamonde, CEO of GS1 Brazil

Speakers and panelists

  • Gabriela Morais, entrepreneur and creator of her own brand, "GAAB Wellness"
  • Ana Maria Diniz, co-founder of PolvoLab
  • Ana Laura Tambasco, Executive Director of Private Brands for Carrefour and Sam's Club
  • Domenico Tremaroli Filho, Retail Vertical Director at Nielsen
  • Renato Camargo, vice president of customer experience at Farmácias Pague Menos
  • Rubens Batista, CEO of Martins Atacadista
  • Adriana Luiz Di Sessa, brand manager for Pague Menos pharmacies
  • Hugo Bethlem, corporate and NGO advisor
  • Sandro Benelli, advisor
  • Marcelo Maia, advisor
  • Pedro Camargo, professor of consumer neuroscience at FGV
  • Kiko Binato, CEO of Supermercados Avenida
  • Vera Bermudo, advisor and finance executive
  • Mauro Saccomani, Executive Superintendent Director of Grupo Construbrasil
  • Claudio Conz, president of the Brazilian Marketing Foundation (FBM)
  • Jorge Herzog, advisor
  • Nicolau D'Ellia, LATAM Purchasing Manager
  • Marcelo Bicudo, CEO of Design Bridge

Exhibitors

Check the list on the website: https://plconnection.com.br/lista-de-expositores/

PL Connection 2024

Day: September 17-19, 2024

Schedule: From 10:00 to 20:00 on the first two days, and from 10:00 to 18:00 on the third day.

Location: Expo Center Norte (Blue Pavilion) – Rua José Bernardo Pinto, 333 – Vila Guilherme, São Paulo (SP). The event is occurring concurrently with the Latam Retail Show.

More information at: https://plconnection.com.br/

Millennials and Generation X lead buyers in real estate auctions, according to Zuk

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Millennials and Generation X lead buyers in real estate auctions, according to Zuk

Zuk, a reference in real estate auction in Brazil, released a semi-annual survey on the profile of Brazilians adherents of this segment.The survey reveals that most customers, 67.8%, belong to generations Y (Millennials) and X, with ages ranging between 30 and 50 years; with 35% people from 41 to 50 years and 32.8% in the age group from 30 to 40 years. The youngest, generation Z, represent 9.4% from the public. 

Men are still the majority in the market: 78% versus 22% of women. Other interesting information includes the profession of the interviewees, who declare that they are mostly businessmen, lawyers, traders and engineers. The origin of those who buy is concentrated mainly in Sao Paulo, Rio de Janeiro, Minas Gerais, Goias, Parana, Santa Catarina and Bahia, but there are buyers in all states. 

The survey also reveals that 92.6% of clients are Physical Persons, while only 7.4% are Legal Persons.In addition, 54% of those interested in acquiring real estate are married or in a stable union. These figures corroborate data released in 2023 by Brain Strategic Intelligence, which showed that 37% of the population plans to buy a property in the next two years. 

Strong presence on social networks 

Reference in the field for 40 years, the Zuk Portal is already consolidated in the area of judicial and extrajudicial auction, with real estate as the flagship. The company has national recognition and affordable prices, helping thousands of people to realize the desire of their own home or the dream business, offering around a thousand real estate opportunities every month.  

In addition to its online portal, which offers a wide variety of properties in different regions of Brazil, the company also stands out on social networks. With active profiles on Instagram, TikTok and other networks, to expand and maintain a closer contact with this audience.  

Inventory optimization with the use of AI: challenges and advantages

Lucas Rocha
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Inventory optimization with the use of AI: challenges and advantages

A recent global survey by IBM showed that 41% of Brazilian companies use some form of artificial intelligence in their daily lives. When we talk about inventory, it is used to establish the ideal amount of goods, controlling what and when to store and unlocking cash flow. After all, meeting what the market asks and keeping only the essentials in warehouses is a complex task, especially considering the variables of each business.

Challenges faced 

Modern consumers demand fast deliveries and customized products, requiring large retailers to have hundreds of SKUs in a highly volatile market. An organized warehouse requires the identification and classification of the most important items (ABC analysis), as well as understanding how to position the quantities and parameters of each item along the links of the product supply chainin this context, if the demand forecast is wrong or if the analytical tools are inadequate, the process becomes even more difficult. Many companies still use simple spreadsheets and can not handle large volume of data or algorithms needed for optimization, facing challenges such as seasonality, obsolescence, logistics and production.

AI as an ally & Benefits

1. Stock optimization

Among the main advantages of using AI is the optimization of inventory in order to improve the organization of warehouses and operate with lower inventory levels, freeing up space and reducing operational expenses related to storage and product management. Thus, internal processes become more agile and less prone to errors, which translates into savings in time and resources.

2. More accurate forecasts

AI provides accurate forecasts, with structured data often in real time, as it analyzes large volumes of sales information and trends, as well as discussions on social networks. This reduces the risk of excess or lack of goods, improves the replenishment process and enables rapid adaptability to market changes, thereby increasing customer satisfaction and ensuring that items are available when and where they are needed. In addition, an effective inventory organization provides detailed and up-to-date data, improving decision making. In this way, companies can make strategic adjustments at the right time, making their operations more efficient and better meeting the demands of their audience.

3. Unexpected demand and seasonality

Responding quickly and accurately to issues such as shortages and unexpected demand also becomes easier with the help of AI. It generates information that considers seasonality and favors the adjustment of inventory to meet sales peaks, which are driven by business dates at specific times of the year. This allows companies to prepare in advance, ensuring that products are available when customers need them most.

In summary, by using AI for inventory optimization, companies obtain a relevant competitive advantage.This favors them to operate with leaner warehouses, predict demand before large business dates, reduce costs, improve customer satisfaction and increase profitability.In today's dynamic business environment, adopting innovative solutions is indispensable to stand out against the competition.

EuEntrego lança serviço de lockers inteligentes para o varejo

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EuEntrego lança serviço de lockers inteligentes para o varejo

THE EuEntrego, uma das principais plataformas de logística urbana do Brasil, anuncia o lançamento de seu novo serviço de lockers inteligentes, uma solução inovadora voltada ao varejo, com foco em melhorar a experiência do cliente final. O objetivo é proporcionar mais conveniência, segurança e flexibilidade para pick-ups and devoluções de produtos.

O serviço permite que os consumidores retirem e devolvam seus produtos de maneira prática e ágil, sem a necessidade de interação presencial ou de longas esperas. A opção de pick-up store em pontos estratégicos visa facilitar o dia a dia das pessoas, que poderão escolher o local e o horário mais conveniente para retirar ou devolver suas compras.

Modelo de locação sem CAPEX para o varejo

A grande vantagem para o varejo é o modelo de negócio sem capex. Ou seja, a EuEntrego oferece a instalação e a manutenção dos lockers sem a necessidade de investimento inicial por parte das empresas parceiras, proporcionando uma solução acessível para qualquer negócio que queira agregar valor ao seu serviço de entrega e devolução de produtos.

Lockers inteligentes e seguros

Os lockers da EuEntrego são equipados com tecnologia de ponta para garantir a segurança de todos os pedidos. Cada vez que um produto é depositado no locker, o consumidor recebe uma notificação informando que seu item está disponível para retirada. Da mesma forma, quando o item é coletado, uma nova mensagem é enviada. Todo o processo é criptografado, assegurando que as informações dos usuários e dos pedidos estejam protegidas.

“Com o lançamento do serviço de lockers inteligentes, estamos não apenas proporcionando mais conveniência para o nosso público, mas também oferecendo uma solução eficiente e econômica para o varejo, que poderá operar sem a necessidade de investimentos iniciais”, afirma Vinícius Pessin, CEO e cofundador da EuEntrego.

ABcripto ingressa no comitê de educação da CVM para fortalecer a criptoeconomia

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ABcripto ingressa no comitê de educação da CVM para fortalecer a criptoeconomia

A partir desta terça-feira, 27, a Associação Brasileira de Criptoeconomia (ABcripto) passa a fazer parte do Comitê Consultivo de Educação da Comissão de Valores Mobiliários (CVM). O Comitê tem como objetivo promover e apoiar projetos educacionais que contribuam para a melhoria dos padrões de educação financeira da população brasileira.  

Bernardo Srur, Diretor-Presidente da ABCripto, ressalta que o ingresso da associação no comitê da CVM é um marco para o avanço do setor, para promover ações de educação financeira no país. “Fazer parte do Comitê Consultivo de Educação da CVM reitera a representatividade da associação para a criptoeconomia no Brasil, e é mais um passo para termos um setor cada vez mais moderno, robusto e organizado, especialmente porque estaremos em discussões relevantes ao lado de grandes entidades que representam setores essenciais da nossa economia”, destaca. 

A ABcripto se une aos membros permanentes do Comitê, compostos por entidades setoriais como: ABRASCA (Associação Brasileira das Companhias Abertas), ANBIMA (Associação Brasileira das Entidades dos Mercados Financeiro e de Capitais), ABVCAP (Associação Brasileira de Private Equity e Venture Capital), ANCORD (Associação Nacional das Corretoras e Distribuidoras de Títulos e Valores Mobiliários, Câmbio e Mercadorias), APIMEC Brasil (Associação dos Analistas e Profissionais de Investimento do Mercado de Capitais), B3 (Brasil, Bolsa, Balcão), IBGC (Instituto Brasileiro de Governança Corporativa), IBRI (Instituto Brasileiro de Relações com Investidores) e PLANEJAR (Associação Brasileira de Planejadores Financeiros). 

“O ingresso da ABCripto no Comitê Consultivo de Educação da CVM é mais um importante passo para o fortalecimento das ações de educação financeira envolvendo letramento digital e criptoeconomia. A CVM tem buscado ações para mais modernização do mercado de valores mobiliários e avanços da economia digital, e a edição desta Deliberação reforça este trabalho”, destaca Nathalie Vidual, Superintendente de Orientação aos Investidores e Finanças Sustentáveis da Comissão de Valores Mobiliários (CVM). 

Histórico de parcerias  

Em 2023, a ABCripto e a CVM firmaram um acordo de cooperação técnica com foco no desenvolvimento da educação financeira, campanhas e materiais educacionais para a população sobre as novas tecnologias financeiras, em especial as finanças descentralizadas (DeFi), bem como temas relativos à criptoeconomia, blockchain e ativos digitais. Como parte desse acordo, foi lançado um glossário de termos relativos a criptomoedas e ativos digitais para ampliar o acesso ao conhecimento sobre a economia digital, para ajudar as pessoas na compreensão de termos técnicos, favorecendo o diálogo entre os diferentes atores desse novo ecossistema. 

Control Risks and Google announce partnership for cybersecurity training in Brazil

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Control Risks and Google announce partnership for cybersecurity training in Brazil

THE Control Risks, consultoria global especializada em gestão de riscos há mais de 30 anos no Brasil, anunciou nesta segunda-feira (26), uma parceria para oferecer sessões de treinamento em segurança de contas para usuários de alto risco no Brasil. O objetivo é aumentar a conscientização e a resiliência contra ameaças cibernéticas. 

O programa se concentrará em públicos que frequentemente lidam com informações sensíveis e são alvos atraentes para cibercriminosos, como instituições governamentais, funcionários públicos e de campanhas eleitorais, políticos, jornalistas, executivos e ONGs, especialmente em um contexto onde o país registrou 60 bilhões de tentativas de ataques cibernéticos no ano passado, segundo dados do FortiGuard Labs, laboratório de inteligência e análise de ameaças. 

O anúncio foi feito na sede do Google, em São Paulo. Na ocasião, a plataforma também apresentou o projeto da reforma do Instituto de Pesquisas Tecnológicas (IPT), que abrigará o novo Centro de Engenharia e contará, ainda, com o primeiro espaço dedicado a tecnologias assistivas na América Latina. 

Durante o evento a Control Risks também apresentou o Programa de Proteção Avançada e o Projeto Shield, duas iniciativas do Google que visam fortalecer a segurança online de indivíduos e organizações.

Lucas Silva, diretor da Control Risks,destacou a importância da parceria: “Nosso objetivo é fornecer treinamento e suporte para que esses grupos mais suscetíveis possam proteger suas contas e informações contra ataques cibernéticos. Acreditamos na importância da educação e conscientização como caminho para fortalecer a segurança digital no Brasil”.

Durante o evento, a diretora de Pesquisa e Parcerias para a América Latina do Google, Luciana Cordeiro, enfatizou a relevância de colaborações com empresas para educar o ecossistema sobre as ferramentas de cibersegurança já disponíveis, além de claro, constante aprimoramento dos mecanismos. “A educação é um método de democratização dessas ferramentas, sobretudo a grupos mais propensos a ataques virtuais”, destacou.

Em 2023, o X-Force viu atacantes investirem cada vez mais em operações para conseguir identidades de usuários, com um aumento de 266% no malware para roubo de informações.Por isso, Silva explica que, neste primeiro momento, o foco do projeto é o programa de proteção avançada focado em campanhas eleitorais. “Nosso objetivo é fornecer às campanhas eleitorais, partidos estaduais e organizações as melhores práticas e ferramentas para proteger suas operações digitais durante e após o período eleitoral no Brasil”.

A Control Risks vai ministrar cursos de treinamentos para utilização de chaves de segurança e treinar os grupos mais vulneráveis para utilizar as ferramentas e recursos de proteção fornecidos pelo Google. “Atualmente o Brasil é o segundo país no mundo com o maior número de ataques hackers e acreditamos na educação e conscientização, especialmente em face dos desafios crescentes no cenário de ameaças cibernéticas, como formas de mudar este cenário”, afirma ele.

Altcoins valuation gains strength and generates optimism in the crypto market

Rodrigo Miranda's
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Altcoins valuation gains strength and generates optimism in the crypto market

In previous weeks, the virtual currency market has shown evident signs of improvement, especially when we talk about altcoins, which are standing out with a significant increase in value. The recent growth seen in secondary currencies to Bitcoin reflects the increase in interest and investor confidence, motivated by a favorable global economic scenario.

Last week, the highlight of the financial market was the appreciation of altcoins, with several cryptocurrencies reaching records and surprising many investors. This scenario reflects the confidence of the market, which is preparing for a period of appreciation, influenced not only by the return of liquidity, but also by expectations of changes in international monetary policies, especially in the United States.

Bitcoin gains reached 10% in percentage terms.This increase in the main cryptocurrency boosted the value of the other altcoins.Cryptocurrencies such as Ethereum (+6%) and Solana (+13.5%) also benefited from this move.In contrast, the ASI Alliance company, which specializes in artificial intelligence and known as FET, had a surprising increase of +60%.

According to Rodrigo Miranda, one of the reasons that can boost the cryptocurrency market, in particular Bitcoin, is a possible decrease in interest rates by the Federal Reserve (FED). According to the finance expert, the prospect that the central bank of the United States can relax its monetary policy due to signs of economic slowdown is creating a favorable environment for assets such as cryptocurrencies. Miranda also highlights that if the FED actually chooses to lower interest rates, this could increase liquidity in the market, bringing benefits to both Bitcoin and other cryptocurrencies.

However, it is important to note that despite the promising scenario, the cryptocurrency market still presents considerable risks.Sudden price movements and the intrinsic volatility of this market require in-depth knowledge to avoid significant losses.Investors, especially the less experienced, need to be aware of the pitfalls and opportunities that arise in this dynamic and complex environment.

For those who wish to take advantage of this new phase of cryptocurrency bull run but still feel insecure or unprepared, the course Crypto Trader Immersion this course is designed to empower both beginners and experienced investors by providing the essential tools and strategies to operate safely and efficiently in the cryptocurrency market.With technical classes, graphical analysis and intensive mindset preparation, students will learn to identify the best opportunities and avoid the most common pitfalls.

In this sense, the University of Bitcoin, UniBtc, is preparing four free and live classes, between September 9th to 12th, where it will address topics from how to make money consistently in the crypto market, to a complete plan to achieve financial freedom as a trader unibtc.com.br.

The new high season of altcoins brings with it great opportunities, but also challenges.With the return of liquidity and the possible reduction of interest by the FED, the cryptocurrency market promises strong emotions in the coming months. Harnessing these opportunities requires not only interest, but also knowledge, and the course Crypto Trader Immersion it can be the necessary differential for those who want to maximize their gains and minimize the risks in this constantly evolving market.

IAB Brasil faz a maior edição do evento de publicidade digital AdTech & Branding, que agora terá dois dias

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IAB Brasil faz a maior edição do evento de publicidade digital AdTech & Branding, que agora terá dois dias

Falta menos de um mês para um dos eventos mais importantes da publicidade digital no Brasil. O IAB Brasil – associação que tem o objetivo de promover o desenvolvimento sustentável da publicidade digital – ampliou a programação e, pela primeira vez, o AdTech & Branding 2024 terá dois dias de duração, em 3 e 4 de setembro, no Teatro Santander, em São Paulo. O encontro é uma oportunidade de trocar experiências com profissionais reconhecidos mundialmente e explorar as tecnologias que estão transformando os formatos da publicidade digital. 

O AdTech & Branding 2024 tem como temática principal neste ano o reforço de sua campanha institucional, lançada em junho deste ano – “IAB é a casa da publicidade digital. Chega mais” – e abordará assuntos como formação do profissional que atua na publicidade digital, anúncios na era do streaming, publicidade digital e privacidade, além dos desafios e possibilidades que a inteligência artificial traz para quem atua na comunicação. 

A participação do CEO do IAB US, David Cohen, da apresentadora Ana Hickmann e da influenciadora Camila Coutinho estão confirmadas, assim como a de profissionais de empresas como Netflix, Globo, Google, Microsoft, Samsung, Mercado Livre e Kantar Ibope Media, entre outras. A programação completa do evento pode ser conferida here.

“Este evento tem se consolidado ao longo dos anos. Distribuir os conteúdos por dois dias, além de trazer uma audiência maior e acomodar melhor o mercado como um todo, mostra a variedade de temas que formam a agenda do que entendemos como publicidade digital. Não há comunicação sem tecnologia. Abraçar este ponto de vista traz para a mesa uma gama imensa de possibilidades em temas emergentes como DOOH, CTV, Retail Media, AI e Creator Economy”, diz Cristiane Camargo, CEO do IAB Brasil.

As inscrições podem ser feitas here. Associados do IAB têm direito a descontos exclusivos ao contatar eventos@iabbrasil.org.br.

Adtech vai sediar encontro de CMOs criado por Cannes Lions e ANA 

Dentro da programação do AdTech & Branding 2024, o IAB Brasil trará ao país, pela primeira vez, um dos eventos de marketing mais importantes do mundo. Criado há seis anos por Cannes Lions e ANA, associação de anunciantes dos Estados Unidos, o Global CMO Growth Council reúne os mais relevantes executivos da área para debater tendências, desafios e oportunidades do setor de marketing. Nesta primeira edição no Brasil, cerca de 40 profissionais foram convidados para o encontro. A líder global de Cannes Lions, Fiorenza Plinio, e o vice-presidente executivo da ANA, Nick Primola, virão a São Paulo para o evento.


Os patrocinadores do AdTech & Branding de 2024 são:

  • Cota master: Globo, Google, Jellyfish, MercadoAds, PlutoTV, RecordTV, Samsung Ads e UOL
  • Ouro: Adsmovil, Banca Digital, JCDecaux, Leonardi e Webedia
  • Bronze: Uber Advertising
  • Apoio: Bloomberg Línea, Doity, Eventials, Kantar Ibope Media e Offerwise


Credenciamento de imprensa

Veículos de comunicação já podem fazer o pedido de credenciamento para o AdTech & Branding 2024 pelo e-mail credenciamento@ovocom.com.br. É necessário enviar nome, sobrenome, empresa, cargo, área de interesse e telefone de contato.

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