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Human sustainability: what is it and why does your company need to put it into practice?

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Human sustainability: what is it and why does your company need to put it into practice?

The term “human sustainability” is recent in the corporate world, but its meaning is not new. Assuming that people consumers, suppliers, partners, leaders and especially employees 5 are at the center of organizations, a paradigm shift must happen so that the human capital of organizations is seen and valued.

According to the global consulting firm Deloitte, human sustainability can be defined as the need for organizations to focus less on how people can benefit them and more on how organizations themselves can benefit these people. That is, it is a new approach in which companies start to create a sustainable corporate environment, allowing individuals to perform their roles in the best possible way.

According to the data collected from interviews with leaders, there is a gap between those who recognize the importance of this topic and those who exercise it on a daily basis. In the survey, 76% of respondents said they consider human sustainability important for the business, but only 46% reported to be implementing some measure in this regard, while other 10% already invest in large-scale actions.

So how do you put it into practice? The CEO of CKZ Diversity and author of the book “Vies Unconscious”, Cris Kerr explains that the first and most important step is to measure what are the impacts of a bad corporate environment for people in the company's results and how much it costs, in the end, absenteeism, demotivation, low productivity, turnover, consulting and training.

“One of the challenges for human sustainability is that one still privileges a look only at the technical results within companies and so people are evaluated. I remember a training I gave to an HR team on how the work environment can influence hormonal discharges. Soon after, two people resigned from this company, and the leaders brought complaints to me. My answer was that the problem was not training and not people, but most likely the leadership of”, comments the expert and pioneer in DIEP Diversity, Inclusion, Equity and Belonging.

According to Cris Kerr, it is common for people to reach leadership positions for their technical qualities and, when playing this role, present differences in behavioral issues. Often, managers forget the importance of holding individual meetings, giving constant feedback and creating a welcoming environment of empathy and inclusion. Instead, the focus is only on pressure for results.

“In another example, a leadership that participated in a training told me that he had many problems with the people on his team, both men and women had not been performing well. I soon asked: 'Do you have meetings with them? Have moments one-to-one?’. The person replied: I have meetings once with the whole team and I always say that if they have something urgent, they can look for me’, he says.

The CEO of CKZ adds that often, erroneously, managers convey an idea that they are super busy, that they do not have time for trivial matters. Thus, their teams end up preferring to do the wrong tasks than to talk and ask their questions. “This leadership did not do this because it was someone bad, but out of habit and because the organization never looked at its behavioral profile. Therefore, it is essential to bring training for inclusive leadership, in addition to include in performance evaluations, 360 feedback, in which all people are evaluated by all levels of the hierarchy, equally, complete Cris.

“In addition, it involves daily how to use more expressions like 'Congratulations on the delivery and 'thank you for the work’. Or, if the task needs adjustments, we need to correct the route a little, we will work together on it’. The culture of a company is mainly the way people behave. Therefore, human sustainability must be measured and placed as a goal in order to ensure a healthy environment so that people can return home better than when they arrived at work”, concludes the expert.

Therefore, human sustainability is directly related to the way companies treat the people in their business. This goes through a deep look of reevaluation of behavioral performance metrics of leadership and the impacts of turnover and absenteeism for company finances.

Kate Middleton's video, Meta AI, and more: an overview of Artificial Intelligence in the first half of 2024

Thiago Oliveira
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Kate Middleton's video, Meta AI, and more: an overview of Artificial Intelligence in the first half of 2024

Understanding the use of Generative AI for products has changed people's relationship with technology, raising awareness of the potential of Artificial Intelligence in the market beyond text generation, as provided by GPT Chat. What lies before our eyes is innovation in the way we use AI and the understanding of how this will impact all areas of our lives: be it interpersonal relationships, professional life, or our behavior.

In the first half of 2024, some of the biggest headlines around the world involved the use of AI, the launch of new features, or increased acceptance of the technology. In this period alone, 721% of companies worldwide adopted Artificial Intelligence, representing a significant increase compared to the 551% in 2023, according to the survey. “The state of AI in early 2024: Gen AI adoption spikes and starts to generate value”, carried out by McKinsey.

GenAI's advancements in image and video models—such as Sora and Gemini AI—demonstrate Artificial Intelligence's ability to generate content with extremely high visual quality. So high that it's often difficult to distinguish between real and digital. This was the case with Kate Middleton's video statement about her health, which went viral on social media and divided opinions on whether or not it was created by Generative AI—as the Princess confessed to manipulating a photo she posted on Mother's Day last year.

The controversies with deepfakes raised concerns in the market about the effectiveness and safety of using language models for creation within companies. Furthermore, they also brought to the fore the need for regulation to maintain ethical standards in the creation and use of AI-generated content. 

On the one hand, it's important to establish standards for the use of these tools, but on the other hand, tightening these rules, besides limiting the creativity of users who use the technology ethically, doesn't prevent those who want to use it unethically. It's the same logic as card cloning, for example. No matter how well banks implement security and awareness-raising measures, there will always be those who misuse technology. 

The regulatory paradox, however, doesn't dictate whether Generative AI can lose credibility in the market. Credibility should always be tied to the quality of the result. If a video, image, or text created by AI is well-made, it will gain a good reputation; if it's poorly made, it will be discredited. 

So far, we've seen this technology be very well-received by companies and yield excellent results in applications. This has brought a range of new business opportunities and product creations to the market. One example of this is the creation of Apple's new glasses, Apple Vision, which blend augmented reality with the real world and put hyperconnectivity into practice: work, personal life, leisure, and behavior. Another example is Meta's new AI, designed to assist in the customization and effectiveness of advertising campaigns on platforms like Facebook and Instagram. In other words, campaigns will offer products based on what users see on their screens, bringing greater assertiveness to marketing.

Today, whatever companies do, they'll consider how to use AI to improve the process and provide a better user experience. This ranges from sales strategies to product integration, such as new apps and features for smartphones—where technology is used to convince users to buy the product, to create the product, and to develop all the features the device can offer so that users stay connected to the network, so this cycle can repeat itself.

It's clear that AI is shaping the future. It remains to be seen which companies will capitalize on this wave of innovation opportunities. Those who don't adapt will certainly fall behind in this technological race.

Betting platform already moves more than R$ 500 Million with US elections

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Betting platform already moves more than R$ 500 Million with US elections

With the upcoming American elections, Betfair, one of the largest bookmakers in the world, has seen a significant increase in the volume of bets on its Betfair Exchange platform on the outcome of this crucial political event.To date, the markets related to the American elections at Betfair have already moved more than R$500 million in bets globally. Among Brazilian bettors, approximately R$3 million have been wagered so far.

“While traditional election polls try to predict outcomes from voter voting intent, Betfair numbers bring a different perspective: who bettors believe will win (and not who they would like to win) to the point of betting their own” money, explained Rosiane Siqueira, public relations manager and spokesperson for Betfair.

“With a very high accuracy record, our bettors have hit 22 of the 24 major elections around the world since 2020, including the election of Lula in Brazil in 2022. The last American presidential elections broke records: more than R$7 billion staked worldwide at Betfair. This year's race seems to be no different. With so many twists, it has everything to be another huge event for the history of the” platform, commented the spokesperson.

The 2024 American Elections

Officially, the presidential race began only this year, but in 2023 the dispute was already outlined between Donald Trump and Joe Biden, before the resignation of the current American president. Between July and November 2023, the odds of Trump returning to the presidency fell from 3.75 to 2.37, indicating an increase in his chances to 58%. Biden, who was the favorite at the time of the market opening, saw his chances decrease, with asds ranging from 2.37 to 3.25 (42%).

In December 2023, Trump was declared ineligible by the Colorado Supreme Court.Even so, his favoritism increased to 2.25, while Biden appeared with 3.25. It was only in April 2024 that the odds began to tighten, causing a balance in bets: 2.1 (52%) for Trump and 2.2 (48%) for Biden.

The recent episode in Pennsylvania, when Trump was shot in the ear, left the candidate with his best number in the race for the election: odd of 1.44, which is equivalent to 69% of probability of victory. Biden, at that time, rose from 2.62 to 7.0, 31% of chances.

Trump Against Kamala

A series of changes and twists in the campaign began on July 21, when Joe Biden withdrew from the candidacy, and Kamala Harris, his vice president, took the position of favorite candidate of the Democrats. From January to July, Kamala left 51.0 (2%) to 2.2 (48%), even improving his position compared to Biden after the negative impact of the president in the debate.

By the end of August 2024, Betfair's Trump-Kamala odds are closer than ever: the two candidates today meet in a technical draw, according to platform figures.Both the Republican and Democrat appear with odds of 1.91, suggesting we will have a close presidential race, just as seen in 2020.

Watch the full video posted on Betfair's YouTube Channel, analyzing all the numbers and major events of the Republican-Democratic race within Betfair's Exchange platform.

As elections approach, the odds are expected to continue to vary with each event and statement made in the campaigns. Future debates, the release of new economic data and the developments of legal issues will be crucial to shaping the electoral landscape that will take place on November 5.

Betfair will continue to monitor the odds.Betfair Plantation will provide regular data updates for bettors and those interested in keeping up with the dynamics of the United States presidential elections.GPT-4o

AI in image editing: benefits and challenges for professionals and amateurs

Matthieu Rouif
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AI in image editing: benefits and challenges for professionals and amateurs

In recent years, artificial intelligence (AI) has transformed the way we interact with technology in many areas.Between 2020 and 2023, AI adoption by Latin American companies increased from 58% to 71%, according to the report study Exploring AI as a driver of change at the Latin American digital frontier, conducted by NTT Data and MIT Technology Review. 

AI is being integrated into a variety of business processes, including image editing, with impressive results.Automating repetitive and complex tasks such as removing photo backgrounds, color correction and applying filters translates into greater efficiency and quality in editing.I image editing tools become more accessible to a wider audience, democratizing access to advanced editing techniques. 

In addition, it allows new forms of creativity, offering features such as generating realistic backgrounds, automatically enhancing images and creating special effects that would be difficult to do manually. Automation of these processes can also significantly reduce operating costs, making image editing more cost-effective for professionals and amateurs. This is especially relevant in digital marketing and social media, where powerful images are crucial. 

AI offers numerous advantages, especially for novice entrepreneurs.In the area of visual creation, the use of tools with AI features allow you to turn ordinary images into high-quality professional material. Thus, small businesses can create custom designs for their social networks and sales materials, saving time and resources and achieving impressive results. 

The application of AI in photo editing also brings environmental benefits, because creating digital backgrounds saves natural resources and reduces CO2 emissions study published in Nature in February 2024, it revealed that AI imaging emits between 310 and 2,900 times less carbon dioxide compared to traditional photography.However, it is important to recognize that the AI industry as a whole is increasingly demanding energy supply, which represents a necessary balance to maximize the environmental benefits of this technology. 

In Brazil, the willingness to adopt new technologies is evident. The dating app market, for example, reflects this trend. Data from Norton's Cybersecurity Insights Report 2024, indicate that 69% of Brazilian dating app users are interested in using AI to write catchphrases and 67% to improve their photos.This willingness to adopt AI in areas as personal as online dating indicates an openness to explore its advantages. 

Excessive use of AI can lead to manipulation of images with unrealistic and possibly misleading representations, affecting people's self-esteem and perception of beauty.Privacy is also a concern, as many applications can collect and store users' personal data, making them vulnerable to cyber attacks.The security of this data should be a priority, and companies should ensure the protection of users' confidential information. 

Therefore, it is essential that AI is used with caution and ethics. Companies should adopt transparent and responsible practices, ensuring that technology benefits society as a whole. This includes clear guidelines on image editing, strict protection of user privacy, and consideration of the socio-economic impact of automation. 

AI is shaping the future of image editing in Latin America by offering powerful tools that transform the user experience.As more companies and individuals embrace this technology, we can expect constant innovations and improvements in our society. 

Board Academy projects valuation at home of R$ 250 million

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Board Academy projects valuation at home of R$ 250 million

The Board Academy, specialized in training and developing professionals to work on advisory boards, announces significant results.In the first quarter of 2024, it registered a record increase of 288%, consolidating its position towards the goal of exceeding R$ 50 million in revenue by the end of the year and still reaching the net result of R$ 15 million and valuation of R$ 250 million. 

Since its creation in 2015, the company has played a key role in the training of professionals. Of the 3.1 thousand students graduated, 47% are active in the market. The success achieved is not by chance; the institution is dedicated to filling a gap in the sector, enabling advisors and assisting them in the improvement of essential skills in governance, strategy and leadership. 

Next steps 

The planning to achieve significant figures involves the expansion of business parallel to training, certification and immersion programs.The approach includes the expansion of revenues from events and franchises.The idea is to open nine branches in capitals spread throughout Brazil later this year. 

With a substantial financial reserve, the founders also program a series of company acquisitions with useful software to improve business governance management, such as ERPs, payment systems, CRM and customer service software.In addition, they bet on a product called Board 360, in which the team of mentors accompanies students for a year. With its own technology, innovation allows participants to accelerate their arrival to the boards. 

For the second quarter of 2024, the company will face some challenges.Among them is the launch of a plan to stock options for executives, this strategy not only motivates the internal team, but also attracts high-caliber talent, which is critical to the continued success of the organization. 

Innovations that drive growth 

Created by Farias Souza and Eduardo Gomes, both with experience in the executive education, retail and board development sectors, Board Academy stands out precisely for its innovation capacity. In 2023, the company registered growth of more than 320%, a result attributed mainly to the development and certification track.In addition, the realization of face-to-face events, such as Board Day, Board Summit and Board Awards, for more than 1.2 thousand participants, has been a key part of the process.  

These meetings are entirely dedicated to the career of counselor and ideally complement the training programs offered. The strategic vision is clear: to target the more than 70 thousand medium-sized organizations in Brazil that have the appropriate complexity to establish effective advisory councils. 

“As we move forward in 2024, our eyes are firmly set on the future, with ambitious expansion plans and the mission to continue empowering business advisors through high-quality education and constant” innovation, said Farias Souza, CEO of the company. 

US Media Grows Twice More Than Market and Projected 30% Breakthrough in 2024

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US Media Grows Twice More Than Market and Projected 30% Breakthrough in 2024

US Media, a media solutions hub, projects a turnover of R$170 million in 2024, representing a growth of 30% compared to the R$130 million registered last year. This performance is double the growth rate of the market in which it operates. The company serves more than 300 companies, covering a thousand brands in Latin America, and has a team of more than 100 employees.

With offices in Brazil and 10 other Latin American markets, as well as its headquarters in Miami, US Media achieved these results through exclusive partnerships with major media platforms such as Tinder Ads, WeTransfer Advertising, Vevo for Advertisers, TechTarget, Sojern and Fandom. In addition to partner publishers, the company manages campaigns on more than 20 advertising platforms, including LinkedIn, Amazon Ads and Apple Search Ads, which was recently launched in Brazil.

Founded in 2003, US Media emerged to address the scarcity of knowledge about digital media and the possibilities of diversification in the market. After starting operations in the United States, the company quickly expanded its focus to Brazil and other Latin American countries.

Bruno Almeida, CEO and founder of US Media, explains that the company's goal is to represent major global brands and facilitate the purchase and sale of international media, acting as a strategic partner in the innovation of advertising investments. “Our mission is to offer advertising solutions that meet the specific needs of each client, boosting competitiveness, innovation and performance in” campaigns, he says.

Extensive Portfolio

In addition to services aimed at exclusive partner platforms and projects aimed at other media tools, US Media also enables global customer campaigns, being responsible for buying advertising spaces in any medium or place in the world.

In its solutions hub, the company has Clearing House, the financial arm responsible for reducing the bureaucracy of buying and selling media in Latin American countries. Through this aspect, the company solves procedures involving exchange and payment of fees and taxes for formalizing campaigns in different countries. “We enable advertising campaigns on platforms with diverse and engaged audiences, offering customized and efficient solutions to maximize the reach of deliveries beyond the borders of”, adds Almeida.

Business Expansion

US Media is launching a new specialized business unit, US Media Performance, in July, which will bring new growth opportunities and significantly increase customer service capacity.This new unit strengthens the company's position in the market and opens new avenues for campaigns optimized by business KPIs, such as cost per acquisition (CPA) and repurchase.

For 2024, the company will focus on strengthening key markets such as Brazil, Colombia and Argentina, as well as structuring new spaces for action in South American countries such as Chile and Peru. Another point of attention is the acquisition of new partners for the portfolio of exclusive publishers.“Atoday, the focus is on the continuous improvement of media solutions, as well as the expansion of the” operations, says CEO.“The strengthening of our services in Latin America are key strategic steps to continue to provide innovative and high-quality solutions”, adds Almeida.

Car Subscription Market Faces Challenges and Adaptations in 2024

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Car Subscription Market Faces Challenges and Adaptations in 2024

The first half of 2024 was marked by important moves in the vehicle subscription market, which has been consolidating itself as a viable and attractive alternative for those seeking convenience and flexibility in the possession of a car. According to Milton, CEO of byecar, these changes reflect both the fluctuations in the strategies of the rental companies and the new demands of consumers.

Growth and Challenges in the Subscription Market

After a promising start to the year, with record sales and a heated market, the industry faced unexpected challenges. One of the main turning points was the change in the credit approval criteria by the rental companies. At the end of 2023, the rental companies began to loosen the approval rules to attract previously rejected customers. This strategy, combined with the introduction of new forms of payment, such as boleto and Pix, resulted in a significant increase in default.

According to data from byecar, the credit approval rate went from 33% in the third quarter of 2023 to 54% in the first quarter of 2024. However, the high default forced lessors to review their policies, returning to stricter credit criteria and reevaluating the payment options offered.

Changes in Contract Offerings

Another trend observed was the change in the durations of subscription contracts. Traditionally focused on long-term contracts, rental companies began to encourage shorter plans, between 12 and 24 months, to meet a new customer profile. This change aims to attract first-time subscribers, who prefer to test the model before committing to a longer contract.

Milton points out that this flexibility in the plans reflects an adaptation of the rental companies to the needs of consumers, who are increasingly seeking customization and options that align with their lifestyle.“This change offers an opportunity for more people to experience the subscription model, making it more accessible and attractive”, he says.

Prospects for the Second Semester 

With the arrival of the 2025 vehicle models in the second half, the subscription market should continue to evolve. The expectation is that new technologies and innovations, such as more affordable hybrid and electric vehicles, will become protagonists, attracting consumers who seek not only practicality, but also sustainability. 

The vehicle subscription market is constantly evolving, adapting to new economic realities and consumer demands.The first half of 2024 brought important lessons for the sector, which is now preparing for a promising second half.For those who want to know more about the trends and challenges of the sector, byecar provides a complete video in the YouTube.

Fintech TudoNoBolso reaches the market with a focus on the well-being of the Brazilian worker

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Fintech TudoNoBolso reaches the market with a focus on the well-being of the Brazilian worker

After six months of structuring to launch an impactful and differentiated company in the corporate wellness segment, fintech TudoNoBolso begins its activities, offering education, credit solutions and benefits in one place to employees of the affiliated companies. 

TudoNoBolso provides access to private payroll loans and other lines of credit with financial guidance to 100% of employees of associated companies. This in addition to discounts in pharmacies and other establishments, partnerships with universities, among other initiatives. “More than granting loans, we are focused on providing well-being to these professionals. We want to help them at all stages of their financial life and their personal development. Therefore, we will work with a living model of benefits, in which new discounts and partnerships will often be added to the” portfolio, says Marcelo Ciccone, founder and director-general of Everything NoBolso. 

To offer fintech products, partner companies have no cost and the tool is easy to access and use, and can also be adapted according to customer demands. For users, everything is done directly by the application on the mobile phone or on the site, without bureaucracy. The focus, according to Ciccone, is the Brazilian worker. It may be the indebted, but also the one who needs help to make a college, pay for the child's exchange or buy an appliance.

Consultants specialized in finance and credit are available to employees so that they can ask their questions and receive guidance appropriate to their reality.“Some simple adjustments in the accounts of these people can prevent them from needing to resort to a loan, for example. The decision is up to them, but we can point out ways. We believe in responsible credit and hope to have a relationship with the employees of partner companies unlike anything they have seen in the” market, adds Ciccone. 

The executive still talks about the relationship between money and well-being. “A complicated financial condition directly impacts the professional's self-esteem and, consequently, his income.Having access to a tool that helps him balance his accounts is to help him rescue his self-confidence”. 

Brazilian law allows payroll loans to commit a maximum of 35% of the employee's salary. In fintech, the credit limit of each user corresponds to up to seven times the value of their pro-labore, provided that the portion is within this percentage. The company will allow the first installment to be paid in up to two months, with the employee five years to repay the entire loan, which is debited directly on the payroll. In this model, even those who have credit restriction can benefit. 

Another differential revolves around the rates, much more affordable than those of other credit modalities. The May report of the Central Bank of Brazil points out that the average rate of a personal credit operation is 7.83% a.m., while that of a private payroll loan operation is 3.23% a.m. The discrepancy is even greater in view of the average rates of the Revolving Credit Card, 35.21% a.m., and the overdraft, 10.7% a.m.

The same report reports having R$ 293 million personal credit portfolio, while the private payroll has just over R$ 40.5 million.“The Brazilian worker loses the opportunity to exchange more expensive debts for those with lower rates and thus cheaper to find a financial and emotional balance. The numbers show that there is much room still for growth in this market”, comments Ciccone.

With the contribution of the PJM fund, fintech has invested heavily in technology to help in this process. In the first stage, TudoNoBolso targets medium and large companies throughout Brazil. The differential, for them, is the integration that the newcomer in the market will offer: HR can manage and have a complete view of its employee by the platform. “We want to offer alternatives so that people can have financial health and can focus on what really matters: work, family, friends. We want to add efforts to HR, offering companies the best benefits so that they have the best EMPLOYEES, concludes”. 

Unfortunately, "7%" is not a recognized numerical value or abbreviation. To translate the sentence correctly, I need the actual number. Please provide the complete sentence with the correct numerical value. For example, if the sentence was "Volume de abertura de empresas cresce 71% no 1º semestre," the translation would be "The volume of business openings grew 71% in the first semester."

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Unfortunately, "7%" is not a recognized numerical value or abbreviation. To translate the sentence correctly, I need the actual number.Please provide the complete sentence with the correct numerical value. For example, if the sentence was "Volume de abertura de empresas cresce 71% no 1º semestre," the translation would be "The volume of business openings grew 71% in the first semester."

After two consecutive periods of declining new CNPJ volume in the first six months of the year (1S22 and 1S23), the country is now seeing 7.1% growth in the first semester of 2024 compared to the same period last year (first semester of 2023). According to the recent survey conducted by... Accounted for[The text is slightly garbled. Assuming "35,83%" is a typo and should be a percentage, here are a couple of possible translations depending on the intended meaning.] **Translation 1 (assuming a percentage):** > [Company name], Brazil's largest accounting firm, a leader in company formation and CNPJ management, reports, based on public data analysis from the Federal Revenue, that this increase in the index hasn't been seen since the first semester of 2021, following the first year of the pandemic. **Translation 2 (if the number is a figure in a different format):** > [Company name], Brazil's largest accounting firm and a leader in company formation and CNPJ management, has found, through analysis of public data from the Federal Revenue Service, that this increase in the index hasn’t happened since the first semester of 2021, following the first year of the pandemic. [However, the figure of 35,83% needs clarifying context.] **Important Considerations:** * **"CNPJ"**: This is a crucial acronym; make sure it's translated correctly as **"Company registration number (Cadastro Nacional de Pessoa Jurídica)"**. * **"maior escritório de contabilidade"**: While "largest accounting firm" works, a more precise translation might be "largest accounting office/practice". * **"35,83%"**: This is unclear. A percentage sign is needed to make sense. Context is vital to understand its meaning (a growth rate, a specific value, etc?). If the "TP3T" is part of the technical measurement and needs to be preserved, also provide the context. * **Company name**: Provide the company name. Please provide the full context surrounding the text including the meaning of the number. This will help me provide the most accurate and appropriate translation. 

Furthermore, for the fourth consecutive year, Brazil continues to surpass 2 million new businesses opened in the first half. In total, 2.151.710 New CNPJs, representing a 7.1% increase compared to the same period in 2023. The growth in Micro-entrepreneurs (MEI) was 6.8%.1,632,739 x 1,528,070 When evaluating one year against another, while non-MEIs had a rise of 7.7%249,999,984.84). 

For the Executive Vice President of Operations Accounted forGuilherme Soares, the current scenario highlights the positive context of entrepreneurship with the recovery following the figures of 2022 and 2023. "The good news is even greater because this is the first semester we've identified an increase in both MEI and non-MEI categories (6.8% and 7.7%) after two years without this simultaneous advancement," he explains. "Another point worth highlighting is that it has also been two years since the commerce, industry, and service sectors hadn't grown together in the rate of new business openings as they have now (1.4%, 4.3%, and 10%, respectively)."

The data is in compliance with a Sebrae survey, which revealed that small businesses account for approximately 95% of all existing businesses in the country and are responsible for 30% of Brazil's Gross Domestic Product (GDP). "Smaller businesses significantly contribute to both revenue generation and the creation of formal jobs. They are fundamental to strengthening the economies of cities, driving regional development," observes the executive. **Note:** The strings "95%" and "30%" appear to be erroneous or incomplete data. They should be replaced with the correct numerical values and/or a description of the measurement units.

From January to June, microenterprises (ME) and small businesses (EPP) were responsible for creating six out of every ten new jobs, according to Sebrae, based on data from the General Register of Employed and Unemployed Workers (Caged). In other words, more than 777.2 thousand new formal jobs were created by Brazilian small businesses. Analyzing just the June snapshot, over 201.7 thousand opportunities were opened nationwide, with MEs and EPPs responsible for 115.9 thousand hires (57.51% of the total). The sectors leading job creation among these small and medium-sized enterprises (SMEs) this month were: Services (49,018), Commerce (27,443), and Construction (18,753).

Economist and Doctor of Agrribusiness from the Federal University of Rio Grande do Sul, Maria Flávia Tavares, analyzes the scenario. "In Brazil, according to World Bank data, 7.8% of GDP comes from the services sector, 20.2% comes from industry, and 7.5% comes from agriculture. Covid-19 not only caused a devastating number of human losses but also wreaked havoc on the economy. This scenario forced many people to seek new sources of income, leading to an increase in the number of entrepreneurs, particularly MEIs. Furthermore, the federal government provided incentives for business creation, which helped many move out of the informal economy and start paying taxes." 

Division by sectors

In 1S24, the business opening relationship across the three sectors was as follows:

  • Services: 1,417,648 (65,881 TP3T of open companies)
  • Trade: 578.923 (26,911 TP3T of total open companies)
  • Industry: 128.136 (6% of total open companies)

Among non-MEI companies, the services sector showed the largest percentage increase, at 11.4%. In the MEI category, the services sector continued to stand out, with growth of 9.5%.

Brazilian Leaders Meet to Strengthen Cyber Resilience at Global Risk Meeting

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Brazilian Leaders Meet to Strengthen Cyber Resilience at Global Risk Meeting

On September 5 and 6, Sao Paulo will host the 17th edition of the Global Risk Meeting, an event organized by the Daryus Group, a reference in consulting and education in the areas of information security, cybersecurity, business continuity and risk management. Inspired by the work “A Divine Comedy” by Dante Alighieri, the meeting promises a journey of insights that goes from corporate governance to the implementation of robust solutions for compliance and digital security.

The event will be attended by renowned experts, including Jeferson D’Addario, CEO of the Daryus Group, Claudio Dodt, managing partner of Daryus Consulting, Rodrigo Antao, member of the Statutory Committee on Risks at NUCLEA, Rogerio Reis, Managing Partner at SAFONT REIS Cybersecurity Advisors, and Matheus Garcia, Head of StartSe Consulting for Technology, AI and Digital. In addition, other prominent professionals will share their experiences and knowledge in real cases, offering a practical view on secure digital transformation.

Jeferson D’Addario highlights the importance of preparing business leaders for cybersecurity challenges. “With the alarming rise of cybercrime and data breaches, our mission is to empower executives and entrepreneurs to address these risks more securely. Through an immersive and dynamic approach, we offer tools and solutions that enable participants to enhance their management and cybersecurity skills by effectively applying them to protect their companies and those of their” clients.

The Global Risk Meeting 2024 will be divided into four actsIllusion, Inferno, Purgatory and Paradise ONE designed to deepen knowledge and strengthen the skills necessary for success in business.With more than 20 hours of exclusive content, participants will have the opportunity to explore a wide range of topics relevant to the current corporate landscape.

During the event, dynamics and case presentations will show how companies from various sectors have overcome complex challenges in cybersecurity, risk management and digital transformation.Question and answer sessions with expert mentors will provide a space to ask specific questions and acquire valuable insights directly from those on the front lines of the market.

“The dynamics will connect theory to practice. Market leaders and renowned experts with over 20 years of experience in Governance, Cybersecurity and Risk Management and Business Continuity will immerse themselves in practical and interactive content with collaborative activities focused on real business needs. Participants will have the opportunity to simulate the deployment of solutions in real time, based on best practices and global trends, allowing the learning and real application of” strategies, explains D’Addario.

In addition to personalized mentoring, participants will have access to validated frameworks, management models and cutting-edge technological solutions, successfully applied by large companies. These resources will be delivered in a practical way, ready to be adapted to the context of the participants, accelerating the implementation of improvements in their organizations.

Participants will also have exclusive access to the CYBER 360 Report, a study that offers an analysis of emerging threats and protection measures used by Brazilian companies, with the collaboration of more than 160 cybersecurity professionals.

The 17th edition of the Global Risk Meeting 2024 will be held at the Renaissance Sao Paulo Hotel, from 8:30 to 18:30, and is sponsored by Akamai, Security First, AIQON, Syxsense, Netwrix, Rentsolution and Next Level Code.

Service:

The 17th edition of the Global Risk Meeting

  • Date: 05 And 06 september
  • Schedule: from 8h30 to 18h30
  • Location: Renaissance Sao Paulo Hotel & Spa 2233 2233 (2233 2.
  • Website: globalriskmeeting.com.br
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