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Kate Middleton's video, Meta AI, and more: an overview of Artificial Intelligence in the first half of 2024

Thiago Oliveira
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Kate Middleton's video, Meta AI, and more: an overview of Artificial Intelligence in the first half of 2024

Understanding the use of Generative AI for products has changed people's relationship with technology, raising awareness of the potential of Artificial Intelligence in the market beyond text generation, as provided by GPT Chat. What lies before our eyes is innovation in the way we use AI and the understanding of how this will impact all areas of our lives: be it interpersonal relationships, professional life, or our behavior.

In the first half of 2024, some of the biggest headlines around the world involved the use of AI, the launch of new features, or increased acceptance of the technology. In this period alone, 721% of companies worldwide adopted Artificial Intelligence, representing a significant increase compared to the 551% in 2023, according to the survey. “The state of AI in early 2024: Gen AI adoption spikes and starts to generate value”, carried out by McKinsey.

GenAI's advancements in image and video models—such as Sora and Gemini AI—demonstrate Artificial Intelligence's ability to generate content with extremely high visual quality. So high that it's often difficult to distinguish between real and digital. This was the case with Kate Middleton's video statement about her health, which went viral on social media and divided opinions on whether or not it was created by Generative AI—as the Princess confessed to manipulating a photo she posted on Mother's Day last year.

The controversies with deepfakes raised concerns in the market about the effectiveness and safety of using language models for creation within companies. Furthermore, they also brought to the fore the need for regulation to maintain ethical standards in the creation and use of AI-generated content. 

On the one hand, it's important to establish standards for the use of these tools, but on the other hand, tightening these rules, besides limiting the creativity of users who use the technology ethically, doesn't prevent those who want to use it unethically. It's the same logic as card cloning, for example. No matter how well banks implement security and awareness-raising measures, there will always be those who misuse technology. 

The regulatory paradox, however, doesn't dictate whether Generative AI can lose credibility in the market. Credibility should always be tied to the quality of the result. If a video, image, or text created by AI is well-made, it will gain a good reputation; if it's poorly made, it will be discredited. 

So far, we've seen this technology be very well-received by companies and yield excellent results in applications. This has brought a range of new business opportunities and product creations to the market. One example of this is the creation of Apple's new glasses, Apple Vision, which blend augmented reality with the real world and put hyperconnectivity into practice: work, personal life, leisure, and behavior. Another example is Meta's new AI, designed to assist in the customization and effectiveness of advertising campaigns on platforms like Facebook and Instagram. In other words, campaigns will offer products based on what users see on their screens, bringing greater assertiveness to marketing.

Today, whatever companies do, they'll consider how to use AI to improve the process and provide a better user experience. This ranges from sales strategies to product integration, such as new apps and features for smartphones—where technology is used to convince users to buy the product, to create the product, and to develop all the features the device can offer so that users stay connected to the network, so this cycle can repeat itself.

It's clear that AI is shaping the future. It remains to be seen which companies will capitalize on this wave of innovation opportunities. Those who don't adapt will certainly fall behind in this technological race.

Plataforma de apostas já movimenta mais de R$ 500 Milhões com eleições nos EUA

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Plataforma de apostas já movimenta mais de R$ 500 Milhões com eleições nos EUA

Com a proximidade das eleições americanas, a Betfair, uma das maiores casas de apostas do mundo, tem observado um aumento expressivo no volume de apostas em sua plataforma Betfair Exchange sobre o resultado desse evento político crucial. Até o momento, os mercados relacionados às eleições americanas na Betfair já movimentaram mais de R$500 milhões em apostas globalmente. Entre os apostadores brasileiros, aproximadamente R$3 milhões foram apostados até agora.

“Enquanto as tradicionais pesquisas eleitorais tentam prever os resultados a partir da intenção de voto dos eleitores, os números da Betfair trazem uma perspectiva diferente: quem os apostadores acreditam que ganhará (e não quem eles gostariam que ganhasse) a ponto de apostar o próprio dinheiro”, explicou Rosiane Siqueira, gerente de relações públicas e porta-voz da Betfair.

“Com um histórico de precisão muito alto, nossos apostadores acertaram 22 das 24 grandes eleições ao redor do mundo desde 2020, incluindo a eleição do Lula no Brasil em 2022. As últimas eleições presidenciais americanas quebraram recordes: mais de R$7 bilhões apostados em todo o mundo na Betfair. A corrida deste ano não parece ser diferente. Com tantas reviravoltas, tem tudo para ser mais um enorme evento para a história da plataforma”, comentou a porta-voz.

As Eleições Americanas de 2024

Oficialmente, a corrida presidencial iniciou apenas neste ano, mas em 2023 a disputa já se delineava entre Donald Trump e Joe Biden, antes da desistência do atual presidente americano. Entre julho e novembro de 2023, as odds de Trump retornar à presidência caíram de 3.75 para 2.37, indicando um aumento de suas chances para 58%. Já Biden, que era o favorito no momento da abertura do mercado, viu suas chances diminuírem, com as odds variando de 2.37 para 3.25 (42%). Com isso, Trump encerrou 2023 como favorito ao retorno à Casa Branca.

Em dezembro de 2023, Trump foi declarado inelegível pela Suprema Corte do Colorado. Mesmo assim, seu favoritismo aumentou para 2.25, enquanto Biden aparecia com 3.25. Foi apenas em abril de 2024 que as probabilidades começaram a se acirrar, causando um equilíbrio nas apostas: 2.1 (52%) para Trump e 2.2 (48%) para Biden.

O recente episódio ocorrido na Pensilvânia, quando Trump foi baleado na orelha, deixou o candidato com seu melhor número na corrida para a eleição: odd de 1.44, o que equivale a 69% de probabilidade de vitória. Biden, nesse momento, subiu de 2.62 para 7.0, 31% de chances.

Trump Contra Kamala

Uma série de mudanças e reviravoltas na campanha começou em 21 de julho, quando Joe Biden retirou-se da candidatura, e Kamala Harris, sua vice-presidente, assumiu o posto de candidata favorita dos Democratas. De janeiro para julho, Kamala saiu de 51.0 (2%) para 2.2 (48%), melhorando inclusive sua posição comparada à de Biden após a repercussão negativa do presidente americano no debate.

Até o final de agosto de 2024, as cotações da Betfair entre Trump e Kamala estão mais próximas do que nunca: os dois candidatos hoje se encontram em um empate técnico, de acordo com os números da plataforma. Tanto o Republicano quanto a Democrata aparecem com odds de 1.91, sugerindo que teremos uma corrida presidencial acirrada, assim como visto em 2020.

Veja o vídeo completo divulgado no Canal da Betfair no YouTube, analisando todos os números e principais eventos da corrida eleitoral entre Republicanos e Democratas dentro da plataforma Exchange da Betfair.

Com a aproximação das eleições, é esperado que as probabilidades continuem variando a cada evento e declaração feita nas campanhas. Os debates futuros, a divulgação de novos dados econômicos e os desdobramentos das questões legais serão cruciais para moldar o cenário eleitoral que ocorrerá no dia 5 de novembro.

A Betfair continuará monitorando as probabilidades. O Plantão Betfair fornecerá atualizações regulares de dados para apostadores e interessados em acompanhar a dinâmica das eleições presidenciais dos Estados Unidos.GPT-4o

AI in image editing: benefits and challenges for professionals and amateurs

Matthieu Rouif
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AI in image editing: benefits and challenges for professionals and amateurs

In recent years, artificial intelligence (AI) has transformed the way we interact with technology in many areas.Between 2020 and 2023, AI adoption by Latin American companies increased from 58% to 71%, according to the report study Exploring AI as a driver of change at the Latin American digital frontier, conducted by NTT Data and MIT Technology Review. 

AI is being integrated into a variety of business processes, including image editing, with impressive results.Automating repetitive and complex tasks such as removing photo backgrounds, color correction and applying filters translates into greater efficiency and quality in editing.I image editing tools become more accessible to a wider audience, democratizing access to advanced editing techniques. 

In addition, it allows new forms of creativity, offering features such as generating realistic backgrounds, automatically enhancing images and creating special effects that would be difficult to do manually. Automation of these processes can also significantly reduce operating costs, making image editing more cost-effective for professionals and amateurs. This is especially relevant in digital marketing and social media, where powerful images are crucial. 

AI offers numerous advantages, especially for novice entrepreneurs.In the area of visual creation, the use of tools with AI features allow you to turn ordinary images into high-quality professional material. Thus, small businesses can create custom designs for their social networks and sales materials, saving time and resources and achieving impressive results. 

The application of AI in photo editing also brings environmental benefits, because creating digital backgrounds saves natural resources and reduces CO2 emissions study published in Nature in February 2024, it revealed that AI imaging emits between 310 and 2,900 times less carbon dioxide compared to traditional photography.However, it is important to recognize that the AI industry as a whole is increasingly demanding energy supply, which represents a necessary balance to maximize the environmental benefits of this technology. 

In Brazil, the willingness to adopt new technologies is evident. The dating app market, for example, reflects this trend. Data from Norton's Cybersecurity Insights Report 2024, indicate that 69% of Brazilian dating app users are interested in using AI to write catchphrases and 67% to improve their photos.This willingness to adopt AI in areas as personal as online dating indicates an openness to explore its advantages. 

Excessive use of AI can lead to manipulation of images with unrealistic and possibly misleading representations, affecting people's self-esteem and perception of beauty.Privacy is also a concern, as many applications can collect and store users' personal data, making them vulnerable to cyber attacks.The security of this data should be a priority, and companies should ensure the protection of users' confidential information. 

Therefore, it is essential that AI is used with caution and ethics. Companies should adopt transparent and responsible practices, ensuring that technology benefits society as a whole. This includes clear guidelines on image editing, strict protection of user privacy, and consideration of the socio-economic impact of automation. 

AI is shaping the future of image editing in Latin America by offering powerful tools that transform the user experience.As more companies and individuals embrace this technology, we can expect constant innovations and improvements in our society. 

Board Academy projects valuation at home of R$ 250 million

E-Commerce Update
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Board Academy projects valuation at home of R$ 250 million

The Board Academy, specialized in training and developing professionals to work on advisory boards, announces significant results.In the first quarter of 2024, it registered a record increase of 288%, consolidating its position towards the goal of exceeding R$ 50 million in revenue by the end of the year and still reaching the net result of R$ 15 million and valuation of R$ 250 million. 

Since its creation in 2015, the company has played a key role in the training of professionals. Of the 3.1 thousand students graduated, 47% are active in the market. The success achieved is not by chance; the institution is dedicated to filling a gap in the sector, enabling advisors and assisting them in the improvement of essential skills in governance, strategy and leadership. 

Next steps 

The planning to achieve significant figures involves the expansion of business parallel to training, certification and immersion programs.The approach includes the expansion of revenues from events and franchises.The idea is to open nine branches in capitals spread throughout Brazil later this year. 

With a substantial financial reserve, the founders also program a series of company acquisitions with useful software to improve business governance management, such as ERPs, payment systems, CRM and customer service software.In addition, they bet on a product called Board 360, in which the team of mentors accompanies students for a year. With its own technology, innovation allows participants to accelerate their arrival to the boards. 

For the second quarter of 2024, the company will face some challenges.Among them is the launch of a plan to stock options for executives, this strategy not only motivates the internal team, but also attracts high-caliber talent, which is critical to the continued success of the organization. 

Innovations that drive growth 

Created by Farias Souza and Eduardo Gomes, both with experience in the executive education, retail and board development sectors, Board Academy stands out precisely for its innovation capacity. In 2023, the company registered growth of more than 320%, a result attributed mainly to the development and certification track.In addition, the realization of face-to-face events, such as Board Day, Board Summit and Board Awards, for more than 1.2 thousand participants, has been a key part of the process.  

These meetings are entirely dedicated to the career of counselor and ideally complement the training programs offered. The strategic vision is clear: to target the more than 70 thousand medium-sized organizations in Brazil that have the appropriate complexity to establish effective advisory councils. 

“As we move forward in 2024, our eyes are firmly set on the future, with ambitious expansion plans and the mission to continue empowering business advisors through high-quality education and constant” innovation, said Farias Souza, CEO of the company. 

US Media Cresce Duas Vezes Mais que o Mercado e Projeta Avanço de 30% em 2024

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US Media Cresce Duas Vezes Mais que o Mercado e Projeta Avanço de 30% em 2024

A US Media, hub de soluções de mídia, projeta um faturamento de R$170 milhões em 2024, representando um crescimento de 30% em relação aos R$130 milhões registrados no ano passado. Esse desempenho é o dobro do ritmo de crescimento do mercado em que atua. A companhia atende mais de 300 empresas, abrangendo mil marcas na América Latina, e conta com uma equipe de mais de 100 colaboradores.

Com escritórios no Brasil e em outros 10 mercados latino-americanos, além da sede em Miami, nos Estados Unidos, a US Media alcançou esses resultados por meio de parcerias exclusivas com grandes plataformas de mídia como Tinder Ads, WeTransfer Advertising, Vevo for Advertisers, TechTarget, Sojern e Fandom. Além dos publishers parceiros, a empresa gerencia campanhas em mais de 20 plataformas publicitárias, incluindo LinkedIn, Amazon Ads e Apple Search Ads, que recentemente foi lançada no Brasil.

Fundada em 2003, a US Media surgiu para suprir a escassez de conhecimento sobre mídia digital e as possibilidades de diversificação no mercado. Após iniciar operações nos Estados Unidos, a empresa rapidamente expandiu seu foco para o Brasil e outros países da América Latina.

Bruno Almeida, CEO e fundador da US Media, explica que o objetivo da companhia é representar grandes marcas globais e facilitar a compra e venda de mídia internacional, atuando como parceira estratégica na inovação dos investimentos publicitários. “Nossa missão é oferecer soluções publicitárias que atendam às necessidades específicas de cada cliente, impulsionando a competitividade, inovação e performance nas campanhas”, afirma.

Portfólio Extenso

Além dos serviços voltados às plataformas parceiras exclusivas e projetos destinados a outras ferramentas de mídia, a US Media também viabiliza campanhas globais dos clientes, sendo responsável pela compra de espaços publicitários em qualquer meio ou lugar do mundo.

No seu hub de soluções, a empresa conta com o Clearing House, braço financeiro responsável pela desburocratização da compra e venda de mídia nos países latino-americanos. Por meio dessa vertente, a companhia resolve trâmites envolvendo câmbio e pagamento de taxas e impostos para formalização de campanhas em diferentes países. “Viabilizamos campanhas publicitárias em plataformas com públicos diversos e engajados, oferecendo soluções personalizadas e eficientes para maximizar o alcance das entregas para além das fronteiras”, adiciona Almeida.

Expansão de Negócios

A US Media está lançando, em julho, uma nova unidade especializada de negócios, a US Media Performance, que trará novas oportunidades de crescimento e aumentará significativamente a capacidade de atendimento a clientes. Essa nova unidade fortalece a posição da empresa no mercado e abre novos caminhos para campanhas otimizadas por KPIs de negócio, como custo por aquisição (CPA) e recompra.

Para 2024, a empresa focará no fortalecimento de mercados chave como Brasil, Colômbia e Argentina, além da estruturação de novos espaços para atuação em países da América do Sul, como Chile e Peru. Outro ponto de atenção é a aquisição de novos parceiros para o portfólio de publishers exclusivos. “Atualmente, o foco está no aprimoramento contínuo das soluções de mídia, bem como na expansão das operações”, afirma o CEO. “O fortalecimento dos nossos serviços na América Latina são passos estratégicos fundamentais para continuarmos a fornecer soluções inovadoras e de alta qualidade”, completa Almeida.

Car Subscription Market Faces Challenges and Adaptations in 2024

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Car Subscription Market Faces Challenges and Adaptations in 2024

The first half of 2024 was marked by important moves in the vehicle subscription market, which has been consolidating itself as a viable and attractive alternative for those seeking convenience and flexibility in the possession of a car. According to Milton, CEO of byecar, these changes reflect both the fluctuations in the strategies of the rental companies and the new demands of consumers.

Growth and Challenges in the Subscription Market

After a promising start to the year, with record sales and a heated market, the industry faced unexpected challenges. One of the main turning points was the change in the credit approval criteria by the rental companies. At the end of 2023, the rental companies began to loosen the approval rules to attract previously rejected customers. This strategy, combined with the introduction of new forms of payment, such as boleto and Pix, resulted in a significant increase in default.

According to data from byecar, the credit approval rate went from 33% in the third quarter of 2023 to 54% in the first quarter of 2024. However, the high default forced lessors to review their policies, returning to stricter credit criteria and reevaluating the payment options offered.

Changes in Contract Offerings

Another trend observed was the change in the durations of subscription contracts. Traditionally focused on long-term contracts, rental companies began to encourage shorter plans, between 12 and 24 months, to meet a new customer profile. This change aims to attract first-time subscribers, who prefer to test the model before committing to a longer contract.

Milton points out that this flexibility in the plans reflects an adaptation of the rental companies to the needs of consumers, who are increasingly seeking customization and options that align with their lifestyle.“This change offers an opportunity for more people to experience the subscription model, making it more accessible and attractive”, he says.

Prospects for the Second Semester 

With the arrival of the 2025 vehicle models in the second half, the subscription market should continue to evolve. The expectation is that new technologies and innovations, such as more affordable hybrid and electric vehicles, will become protagonists, attracting consumers who seek not only practicality, but also sustainability. 

The vehicle subscription market is constantly evolving, adapting to new economic realities and consumer demands.The first half of 2024 brought important lessons for the sector, which is now preparing for a promising second half.For those who want to know more about the trends and challenges of the sector, byecar provides a complete video in the YouTube.

Fintech TudoNoBolso reaches the market with a focus on the well-being of the Brazilian worker

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Fintech TudoNoBolso reaches the market with a focus on the well-being of the Brazilian worker

After six months of structuring to launch an impactful and differentiated company in the corporate wellness segment, fintech TudoNoBolso begins its activities, offering education, credit solutions and benefits in one place to employees of the affiliated companies. 

TudoNoBolso provides access to private payroll loans and other lines of credit with financial guidance to 100% of employees of associated companies. This in addition to discounts in pharmacies and other establishments, partnerships with universities, among other initiatives. “More than granting loans, we are focused on providing well-being to these professionals. We want to help them at all stages of their financial life and their personal development. Therefore, we will work with a living model of benefits, in which new discounts and partnerships will often be added to the” portfolio, says Marcelo Ciccone, founder and director-general of Everything NoBolso. 

To offer fintech products, partner companies have no cost and the tool is easy to access and use, and can also be adapted according to customer demands. For users, everything is done directly by the application on the mobile phone or on the site, without bureaucracy. The focus, according to Ciccone, is the Brazilian worker. It may be the indebted, but also the one who needs help to make a college, pay for the child's exchange or buy an appliance.

Consultants specialized in finance and credit are available to employees so that they can ask their questions and receive guidance appropriate to their reality.“Some simple adjustments in the accounts of these people can prevent them from needing to resort to a loan, for example. The decision is up to them, but we can point out ways. We believe in responsible credit and hope to have a relationship with the employees of partner companies unlike anything they have seen in the” market, adds Ciccone. 

The executive still talks about the relationship between money and well-being. “A complicated financial condition directly impacts the professional's self-esteem and, consequently, his income.Having access to a tool that helps him balance his accounts is to help him rescue his self-confidence”. 

Brazilian law allows payroll loans to commit a maximum of 35% of the employee's salary. In fintech, the credit limit of each user corresponds to up to seven times the value of their pro-labore, provided that the portion is within this percentage. The company will allow the first installment to be paid in up to two months, with the employee five years to repay the entire loan, which is debited directly on the payroll. In this model, even those who have credit restriction can benefit. 

Another differential revolves around the rates, much more affordable than those of other credit modalities. The May report of the Central Bank of Brazil points out that the average rate of a personal credit operation is 7.83% a.m., while that of a private payroll loan operation is 3.23% a.m. The discrepancy is even greater in view of the average rates of the Revolving Credit Card, 35.21% a.m., and the overdraft, 10.7% a.m.

The same report reports having R$ 293 million personal credit portfolio, while the private payroll has just over R$ 40.5 million.“The Brazilian worker loses the opportunity to exchange more expensive debts for those with lower rates and thus cheaper to find a financial and emotional balance. The numbers show that there is much room still for growth in this market”, comments Ciccone.

With the contribution of the PJM fund, fintech has invested heavily in technology to help in this process. In the first stage, TudoNoBolso targets medium and large companies throughout Brazil. The differential, for them, is the integration that the newcomer in the market will offer: HR can manage and have a complete view of its employee by the platform. “We want to offer alternatives so that people can have financial health and can focus on what really matters: work, family, friends. We want to add efforts to HR, offering companies the best benefits so that they have the best EMPLOYEES, concludes”. 

Volume de abertura de empresas cresce 7% no 1º semestre

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Volume de abertura de empresas cresce 7% no 1º semestre

Após dois períodos consecutivos apresentando decréscimo no volume de novos CNPJs nos primeiros seis meses do ano (1S22 e 1S23), o país registra crescimento de 7,1% neste 1º semestre de 2024 em comparação ao mesmo período anterior (1º semestre de 2023). De acordo com o recente levantamento realizado pela Contabilizei, maior escritório de contabilidade do Brasil, líder em abertura de empresas e gestão de CNPJs, a partir da análise de dados públicos da Receita Federal, esse aumento no índice não acontecia desde o 1º semestre de 2021, após o primeiro ano da pandemia, que alcançou 35,83%. 

Além disso, pelo quarto ano consecutivo, o Brasil segue também superando a marca de 2 milhões de empresas abertas no 1º semestre. No total, foram mapeados 2.151.710 novos CNPJs, o que representa um aumento de 7,1% em comparação ao mesmo período de 2023. O avanço de Microempreendedor Individual (MEI) ficou em 6,8% (1.632.739 x 1.528.070) ao avaliar um ano contra outro, enquanto os não-MEIs tiveram alta de 7,7% (518.971 x 481.644). 

Para o vice-presidente executivo de operações da Contabilizei, Guilherme Soares, o atual cenário evidencia o contexto positivo do empreendedorismo com a retomada após os índices de 2022 e 2023. “A boa notícia é ainda maior porque esse é o 1º semestre que identificamos aumento em ambas as categorias MEI e não-MEI (6,8% e 7,7%) após dois anos sem esse avanço simultâneo”, explica. “Outro ponto que vale destacar é que faz dois anos  também que os setores de comércio, indústria e serviços não cresciam a variação de abertura de empresas juntos como foi agora (1,4%, 4,3% e 10%, respectivamente)”.

Os dados estão em conformidade com um levantamento do Sebrae, que revelou que os pequenos negócios respondem por cerca de 95% de todas as empresas existentes no país e são responsáveis por 30% do Produto Interno Bruto (PIB) brasileiro. “As empresas de menor porte contribuem significativamente tanto para a geração de receita quanto para a criação de empregos formais. Elas são fundamentais para o fortalecimento econômico das cidades, impulsionando o desenvolvimento regional”, observa o executivo.

De janeiro a junho, as microempresas (ME) e empresas de pequeno porte (EPP) foram responsáveis pela geração de seis em cada 10 novos empregos, segundo o Sebrae, a partir de dados obtidos por meio da base no Cadastro Geral de Empregados e Desempregados (Caged). Ou seja, foram mais de 777,2 mil novos postos de trabalho formais criados por pequenos negócios brasileiros. Ao analisar apenas o retrato de junho, mais de 201,7 mil oportunidades foram abertas no país, sendo as MEs e EPPs responsáveis por 115,9 mil contratações (57,5%). Os setores que lideraram a geração de empregos neste mês entre as MPEs foram: de Serviços (49.018), Comércio (27.443) e Construção (18.753).

A economista e doutora em Agronegócios pela Universidade Federal do Rio Grande do Sul, Maria Flávia Tavares, analisa o cenário. “No Brasil, de acordo com dados do Banco Mundial, 7,8% do PIB vem do setor de serviços, 20,2% vêm da indústria e 7,5% vêm da agricultura. A Covid-19 não só causou um número devastador de perdas humanas, como gerou estragos na economia. Esse cenário forçou muitas pessoas a buscarem novas fontes de renda, levando a um aumento no número de empreendedores, especialmente MEIs. Além disso, o governo federal forneceu incentivos para a criação de empresas, o que contribuiu para que muitas saíssem da informalidade e passassem a pagar impostos”. 

Divisão por setores

No 1S24, a relação de abertura de empresas nos três setores ficou da seguinte forma:

  • Services: 1.417.648 (65,88% das empresas abertas)
  • Comércio: 578.923 (26,91% do total de empresas abertas)
  • Indústria: 128.136 (6% do total de empresas abertas)

Entre as empresas da categoria não-MEI, o setor de serviços revelou o maior aumento percentual, de 11,4%. Na categoria de MEIs, o setor de serviços continuou a se destacar, com crescimento de 9,5%.

Brazilian Leaders Meet to Strengthen Cyber Resilience at Global Risk Meeting

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Brazilian Leaders Meet to Strengthen Cyber Resilience at Global Risk Meeting

On September 5 and 6, Sao Paulo will host the 17th edition of the Global Risk Meeting, an event organized by the Daryus Group, a reference in consulting and education in the areas of information security, cybersecurity, business continuity and risk management. Inspired by the work “A Divine Comedy” by Dante Alighieri, the meeting promises a journey of insights that goes from corporate governance to the implementation of robust solutions for compliance and digital security.

The event will be attended by renowned experts, including Jeferson D’Addario, CEO of the Daryus Group, Claudio Dodt, managing partner of Daryus Consulting, Rodrigo Antao, member of the Statutory Committee on Risks at NUCLEA, Rogerio Reis, Managing Partner at SAFONT REIS Cybersecurity Advisors, and Matheus Garcia, Head of StartSe Consulting for Technology, AI and Digital. In addition, other prominent professionals will share their experiences and knowledge in real cases, offering a practical view on secure digital transformation.

Jeferson D’Addario highlights the importance of preparing business leaders for cybersecurity challenges. “With the alarming rise of cybercrime and data breaches, our mission is to empower executives and entrepreneurs to address these risks more securely. Through an immersive and dynamic approach, we offer tools and solutions that enable participants to enhance their management and cybersecurity skills by effectively applying them to protect their companies and those of their” clients.

The Global Risk Meeting 2024 will be divided into four actsIllusion, Inferno, Purgatory and Paradise ONE designed to deepen knowledge and strengthen the skills necessary for success in business.With more than 20 hours of exclusive content, participants will have the opportunity to explore a wide range of topics relevant to the current corporate landscape.

During the event, dynamics and case presentations will show how companies from various sectors have overcome complex challenges in cybersecurity, risk management and digital transformation.Question and answer sessions with expert mentors will provide a space to ask specific questions and acquire valuable insights directly from those on the front lines of the market.

“The dynamics will connect theory to practice. Market leaders and renowned experts with over 20 years of experience in Governance, Cybersecurity and Risk Management and Business Continuity will immerse themselves in practical and interactive content with collaborative activities focused on real business needs. Participants will have the opportunity to simulate the deployment of solutions in real time, based on best practices and global trends, allowing the learning and real application of” strategies, explains D’Addario.

In addition to personalized mentoring, participants will have access to validated frameworks, management models and cutting-edge technological solutions, successfully applied by large companies. These resources will be delivered in a practical way, ready to be adapted to the context of the participants, accelerating the implementation of improvements in their organizations.

Participants will also have exclusive access to the CYBER 360 Report, a study that offers an analysis of emerging threats and protection measures used by Brazilian companies, with the collaboration of more than 160 cybersecurity professionals.

The 17th edition of the Global Risk Meeting 2024 will be held at the Renaissance Sao Paulo Hotel, from 8:30 to 18:30, and is sponsored by Akamai, Security First, AIQON, Syxsense, Netwrix, Rentsolution and Next Level Code.

Service:

The 17th edition of the Global Risk Meeting

  • Date: 05 And 06 september
  • Schedule: from 8h30 to 18h30
  • Location: Renaissance Sao Paulo Hotel & Spa 2233 2233 (2233 2.
  • Website: globalriskmeeting.com.br

Magis5 is among the fastest growing technology companies in Brazil in the last year

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Magis5 is among the fastest growing technology companies in Brazil in the last year

Magis5 was awarded as one of the technology companies with the highest growth in revenue in the last year.The company, which acts as a hub automating and integrating e-commerces with major players such as Magazine Luiza and Shopee, is listed in the “Exame Business Expansion 2024” ranking, an initiative carried out in partnership with BTG Pactual.

The ranking is a way to recognize companies that stood out for their efficient management, ability to identify opportunities, new strategies and resilience in a challenging year. These factors allowed companies to advance in the market, even in an uncertain scenario, raising their business to a new level. This year, 335 companies from 22 states, representing all regions of Brazil, were highlighted in a list that celebrates entrepreneurship in the country. 

They were selected based on the evolution of Net Operating Revenue (NOR) from one year to the next, being better positioned those with higher growth.For this analysis, the companies sent documents such as the Statement of the Financial Results (DRE) and the financial balance sheet, evaluated by PwC Brazil.

“Esse growth reflects the hard work and dedication of our entire team, as well as the trust of our customers and partners, which only increases our enthusiasm to continue driving the technology sector and reach new heights”, said Claudio Dias, CEO of Magis5.

After this financial analysis, the companies underwent a compliance check, conducted by the BTG, EXAME and PwC teams, which sought to identify potential risks. Companies that were approved in these stages were included in the ranking.

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