Artificial intelligence (AI) is transforming the retail industry in many ways in recent years, offering new opportunities to optimize operations, improve customer experience and increase efficiency.It is with this look that Green Retail Solutions (www.greenreatilsolutions.co.uk), a company specialized in security solutions, intelligence, organization and retail design, takes to the 4th Acesu Forum for Loss Prevention, on September 26, in Fortaleza, the Smart Retail, DSS module (Decision Support System) that brings together a series of tools that impacts the management of marketing, merchandising, customers and operations.
With Smart Retail, retailers have access to a series of information generated through BI (Business Intelligence) that help them make business decisions based on a large volume of data generated from cameras strategically positioned in the store. It delivers, for example, information on the flow of people in the store, queue management, occupancy in the environments and heat map of visitors.
AI algorithms analyze customer buying behavior and make personalized product recommendations.Image recognition technology, in turn, can improve the shopping experience.“Ao provide comprehensive and effective data analysis, help retailers conduct digital operations, improve operational efficiency, and create a good shopping environment for” customers, says Thiago Artacho, CEO of Green Retail.
According to Artacho, Smart Retail meets the needs of Cearense retailers, offering relevant data and assertive information for their operations.“A technology came to help companies. Applications not only improve operational efficiency, but also help create a richer and more personalized experience for” customers, justifies. The cearense common retail registered a high of 9.1% in the first quarter of 2024, compared to the same period of 2023, according to Ipece Informe published by the Institute of Research and Economic Strategy of Ceara (Ipece).
Loss prevention & Faced with the scenario of extreme competitiveness in retail, organizations seeking to stand out and maintain their competitiveness need to adopt innovative strategies and tools to also reduce losses. Green Retail takes advantage of the Acesu Forum to also present to retailers in the Northeast, Invue's innovative solutions, which include security and exposure of electronics, collection of experimentation data, and robust locks with access control for the backoffice.
All of these Invue features are integrated into a unified system, operated by a single electronic key. This approach simplifies store operation by offering centralized and efficient control while increasing security and improving management of exposed devices.
Green Retail will also present to the event participants its CCTV technology with artificial intelligence that offers the heat map of customers, generating data and reports. It also allows facial recognition and identification of people, as well as making the search for evidence more efficient.
The company also makes bodycam available to the market, the portable camera that is attached to the chest of those who work in the security team. The solution provides more assertiveness in the work of professionals, helping to reduce incidents and clarify events. It also works as an important tool for managing people (corrections of approaches to suspicious people).
The Acesu Forum will be held at the Rio Mar Theater and hopes to attract about 1 thousand participants. The meeting has free registrations and promises to bring discussions of great relevance to the retail sector of Ceara.“Our solutions not only improve operational efficiency, but also help reduce costs, increase productivity, prevent losses and create a more adaptable and responsive environment to changes in the” market, argues the CEO of Green Retail.