Start Website Page 368

Search for Black Friday products starts a month before purchase, Microsoft study reveals 

E-Commerce Update
-
0
Search for Black Friday products starts a month before purchase, Microsoft study reveals 

Black Friday's buying journey starts earlier and earlier, and according to Microsoft, 55% of online retail conversions in November start in searches in October. 

Multi-platform advertising strategies have a positive impact on the average ticket, with an increase from 6% to 13% in the total value of purchases when consumers are exposed to ads across different channels and stages of the consumer journey. 

In Brazil, consumers take an average of 35 days to complete their online retail shopping journey, with 49 searches per user, according to data from June to August this year. For Jose Melchert, director of Ads at Microsoft Brazil, consumers begin to plan their purchases earlier and earlier in search of pre-Black Friday offers. “By starting campaigns before the date, brands can also capture the attention of these users to a new product beyond the one that has already been researched”, he explains. 

Melchert highlights the importance of a marketing strategyfull funnel’, that is, from product awareness to purchase, to maximize sales results on Black Friday.“Brands that combine different ad formats have a significant increase in conversions.In the retail sector, this approach results in up to 9x more conversions compared to strategies that bring only ads in the” search, says the executive.

Unprecedented research 35% of entrepreneurs neglect new technologies, such as I.A

E-Commerce Update
-
0
Unprecedented research 35% of entrepreneurs neglect new technologies, such as I.A

A survey conducted for the by Joao Kepler, for the book “O Business Blind Point”,  it has brought to light revealing data about the invisible barriers that affect the management and growth of companies in the country. The study points out that 35% of Brazilian entrepreneurs admit to neglecting the adoption of new technologies and innovation, even in a market where digital transformation is essential for competitiveness.“It is alarming, especially in a rapidly changing scenario where technology represents the main driver of growth”, says Kepler.

Another worrying aspect relates to the people management: 28% of managers claim to face difficulties in open communication and in creating a feedback culture. According to Kepler, these limitations are among the biggest internal challenges of companies. The survey also revealed that for 31% of respondents, organizational culture restricts sincere feedback, while 27% stated that internal processes are carried out without questioning, which indicates a resistance to continuous improvement. Concernful is also the fact that 19% of entrepreneurs cannot identify these moments of organizational blindness. “The lack of honest feedback in strategic meetings generates a harmful silence environment, where recurring errors are no longer corrected and the growth potential is compromised, explains Kepler.

Besides, uh 40% for entrepreneurs they report that they make strategic decisions based on incomplete information or assumptions, which can result in financial losses and compromise competitiveness. Others 25% they said that while they have enough data, they feel that a cursory analysis minimizes the impact of decisions until problems become critical.These numbers indicate that many leaders are not harnessing the potential of the data available for more assertive fundamental decisions.

For Kepler, these numbers reinforce the need for entrepreneurs to look more closely at their own practices and realize the blind spots that may be sabotaging the success of their companies.

The research was conducted for the book, 2The Business Blind Point which will be released on the day november 7th, aimed at entrepreneurs of small and medium-sized companies who seek to see beyond the invisible limitations and make strategic decisions in an increasingly competitive market.In general, the book addresses the importance of face these invisible barriers which limit the organizational growth and efficiency”, says Kepler.

Following the success of his previous book, “Inevitable”, Kepler offers a hands-on, provocative approach with insights and strategies based on real-world experiences from managers who, like many, seek to thrive in a challenging business environment.

Latin population growth in the United States causes transformations in the country's retail

E-Commerce Update
-
0
Latin population growth in the United States causes transformations in the country's retail

The latest study of University of California at Los Angeles (UCLA), made in partnership with the Center for Research and Economic Forecasting of the Lutheran University of California, reveals that currently Hispanics present in the United States correspond to 19.2% of the country's population.This segment is responsible for 70% of the population increase recorded annually in the US and accounts for 41.4% of the real growth of the American GDP since 2019, according to UCLA. The numbers linked to the Hispanic population 0 with emphasis on the average of 1 million immigrants from this community entering the country every year, according to the The Per Research Center ''they make it one of the main themes of the electoral debates between Kamala Harris and Donald Trump, candidates for the next presidential term in the country.

In addition to the electoral nature, Hispanics also stand out as a market agenda, especially for the food and beverage retail sector. According to the survey of Circana, a global company of data tech for analysis of consumption behavior, the population of Latin origin present in the US is responsible for 14% of spending on dollars on food, a number that has been growing at 0.4 points per year, counteracting the reduction of 0.3 points in the consumption of the white population and exceeding the average expenditure of other communities, such as African-Americans and asio-Americans.

With an eye on the economic power of this segment, companies such as the CVS Pharmacy drugstore chain and Kroger supermarket franchises have invested in unit remodeling hispanic-focused that is, focused on Hispanics.As revealed by the Circana market study, CVS added “y more” (“e plus” in literal translation), developed specific designs to promote a personalized shopping experience for the Hispanic population, bet on lower prices and hired bilingual employees.Kroger, in turn, remodeled the Houston franchise, with Spanish signage, and invested in exclusive products such as canned ceviche & launch the private label brand Kroger Market, whose products are developed on the basis of ingredients consumed in Latin countries.

Toy, clothing and beauty brands such as Target, Kohl’s, Macy’s, Build-A-Bear and Nike have also looked with special attention to the segment, which is responsible for 17% of dollar spending in these sectors and presented an increase of 0.1 point in consumption in 2024. In common, these retailers have recently invested in products with commemorative editions, recalling important dates for the Latin population, highlighting the National Hispanic Heritage Month (celebrated in the US between September 15 and October 15), to the Mexican calendar of May (the first month of May 1st and last year)

According to Daniel Morimoto, LATAM vice president of Circana, the expenses and demands of Hispanics in the retail of food, beverages and non-food products have increased more than average, but it is worth noting that in the consumption of goods in general there has been a decrease of 0.1 point, which reflects the performance of the American market itself. For the executive, understanding the exclusive compensations of this community, which must grow more than 50% in the next 35 years, can help better meet the needs of an audience increasingly fit for consumption.“In 2060, the American population will be able to reach a point of the United States, the executive-to purchase of the first-regionic people, with the 9 million people, the consumer-resources, the consumer-resources, the consumer-are the one-are the one-are the one-are the one-respective of the country's.

To know in depth this and other studies developed by Circana, go to: Unlock Growth with Complete Consumer Insights (circana.com).

Preparations of a private label for BF: marketing and logistics strategies for the largest retail date

E-Commerce Update
-
0
Preparations of a private label for BF: marketing and logistics strategies for the largest retail date

With the arrival of Black Friday, one of the biggest dates in the retail calendar, private brands adopt several innovative marketing strategies to stand out amid the avalanche of promotions.For the date of 2024, the Yuoolknown for its sustainable and minimalist sneakers, for example, it bets on aligned operations to maximize impact, a combination of personalized discounts and integrated influencer marketing campaign.

Planning has already begun six months before, says CEO Eduardo Abichequer. “The focus is not only on discounts, but also on the purchase experience”, he says. The executive believes that good preparation is mandatory to make the customer experience fluid and pleasant. Inventory organization, aligned service team and oriented to various situations, as well as organized logistics process are essential parts to ensure that the operation is able to cope with the growing demand for large dates, such as Black Friday.

In addition, this organization is significant to show customers the values of the brand. In the case of the sustainable tennis startup, it will be “um full month of comfort and peace. No running, no chaos”, says Eduardo, in accordance with the lifestyle that Yuool encourages: a quality life, balanced and without the noise of intense consumption and no breathing that dates like this can generate. 

“A Yuool offers a whole month of promotions with the same comfort that its products provide. Unlike the traditional Black Friday, full of rush and chaos, Yuool presents a calmer and more organized November. The campaign offers discounts all month, allowing consumers to plan their purchases with ease”, says the executive.

All this in line with integrated marketing strategies strengthen brand awareness, which creates an engaging buying journey from start to finish. In addition, Black Friday is a unique opportunity to test new approaches. “Using retail infoproduct strategies, for example, allows us to create a continuous cycle of value for the customer.In addition, with discounts in the right measure, we can offer the consumer the advantages and sustainability of our products, generating a deeper relationship and expanding the reach of the” brand, he points out.

As for strategies to enhance the reach of campaigns, a good idea is to activate a network of influencers, responsible for promoting the concept of double discount. With this, the brand can attract different consumer profiles, connecting with new audiences through reliable and relevant voices. In addition, controlled launch strategies via WhatsApp add an element of exclusivity, allowing more engaged customers to access promotions before the general public.

These combined actions allow the brand to not only participate in Black Friday, but use the date as a springboard to solidify its identity.“These are integrated strategies that reflect how a brand of its own prepares not only to participate in Black Friday, but to strengthen the concept and values of the company in the entirety”, concludes Eduardo.

Technology coupled with smart promotions make companies flee the “mesmice” during Black Friday 2024

E-Commerce Update
-
0
Technology coupled with smart promotions make companies flee the “mesmice” during Black Friday 2024

Success on Black Friday 2024 will depend on strategies that combine innovation and efficiency. However, the success of companies does not depend only on good promotions, such as discounts of up to 80% in some categories.

In a market that moved R$ 5.2 billion in Brazilian e-commerce in 2023, the projections of Abcomm (Brazilian Association of E-Commerce) indicate that Brazil should surpass the R$ 200 billion mark in 2024. With an average ticket close to R$ 500 and more than 90 million virtual consumers, the technology is consolidated as a decisive factor for the success of companies.“It is no use to offer incredible discounts or advantageous combos if the sales system and customer service does not collaborate, Rodrigo's naughtness.

The Digital Nation, a marketing agency reference in Brazil and partner of some of the largest e-commerce in the country, implements technological solutions that ensure scalability, security and efficient integration with payment systems. All this is done to avoid failures that could compromise the results of Black Friday. In addition, the agency uses inbound marketing, automation and segmentation, maximizing the billing of e-commerce.

Martucci explains: “We understand that an unstable system, which falls or takes time to process transactions, turns Black Friday into a frustrating experience for both the retailer and the consumer.” Therefore, the Digital Nation faced these technical problems and specialized in preparing large companies, ensuring that not only promotions are attractive, but that the technology behind them supports the large volume of traffic and transactions, making it possible to make the most of the potential of the event.

This preparation goes beyond just ensuring that the site does not go down. It includes optimizing the user experience, with platforms that are fast, secure and capable of supporting multiple simultaneous transactions.

The team highlights the importance of automation in areas such as inventory control and customer service, allowing processes to flow without overwhelming staff or leaving consumers waiting for answers or products to go unavailable.

“A memorable, secure and transparent shopping experience not only attracts customers on Black Friday, but also turns them into loyal customers in the long term”, concludes Martucci.“With the right technological tools and strategies, companies can focus on what really matters: taking advantage of the business opportunities that Black Friday offers.”

An example of technology focused on retail is KIGI, developed by the IRRAH Group. According to Chrystian Teodoro Scanferla, head of Business of the IRRAH Group, “o KIGI is an ERP that helps in real-time control, organizing management in a strategic way.” Widely used in the fashion sector, this tool allows retailers to identify products with greater turnover, adjust their purchasing strategies and predict sales trends, thus optimizing their operation during the period of high demand.“O KIGI was born to transform an ERP into a more efficient business practices for the fashion sector.0 years with the company.

In addition to KIGI, the group offers other technological tools that serve more than 35 thousand users globally. Among them are GTP Maker, AI that allows the creation of virtual assistants via Artificial Intelligence for customer service and sales and E-vendi, an e-commerce platform integrated with ERP, facilitating management and sales. There is also Z-Api, an integration solution with WhatsApp so that technology entrepreneurs and software companies can create automatic messages for both customer engagements and notices, and PlugChat, for service management in WhatsApp. 

Another solution is Dispara.ai, a platform with automated processes, which allows the entrepreneur to create automation flows, recovery of abandoned carts.“Processes that transform WhatsApp interactions into golden opportunities!”, highlights Chrystian. “These solutions are essential to ensure that retailers in the fashion sector can make the most of Black Friday opportunities, optimizing their operations and improving the consumer experience”.

Adopting creative strategies that make technology a business ally is essential, but we must not forget that, in addition to a robust technological infrastructure, it is necessary to present innovative business ideas.With increasingly tight profit margins, companies need to be creative to ensure a healthy Black Friday. According to Martucci, “the focus should be on increasing the average ticket without compromising the profit margins”. 

For companies, he suggests some strategies to achieve this balance:

  1. Promotions in combo: Offer higher discounts on multi-item purchases, encouraging increased value per customer.
  2. Progressive discounts: Grant discounts that increase as the customer buys more or indicates friends, helping to reduce the Customer Acquisition Cost (CAC).
  3. Low turnover: Use products with low demand in promotions, helping to reduce inventory costs.
  4. Partnerships with influencers: Invest in collaborations with influencers in the revenue-share model, expanding reach without the high costs of traditional campaigns.

In addition, the IRRAH head reinforces the importance of preparing inventory and diversifying payment methods to deal with increased demand during Black Friday, avoiding operational failures that could compromise sales.

Black Friday is also a time of fraud, which requires attention from both businesses and consumers. Investing in security certificates and joining effective initiatives increases customer trust.

For consumers, however that, according to a survey conducted by OpinionBox, 79% agree that technology helps a lot in the buying process, Martucci offers important tips to avoid scams, ensuring a “Black Friday Legal”:

  • Check CNPJ: Always confirm that the CNPJ of the store is available in the footer of the website.
  • Read reviews: Research the reputation of the company before finalizing the purchase and check complaints on consumer platforms.
  • Be wary of suspicious offers: Prices far below the market can be a sign of fraud, so it is important to be cautious.

Food sector stands out in the growth of e-commerce in Brazil

E-Commerce Update
-
0
Food sector stands out in the growth of e-commerce in Brazil

Brazilian e-commerce continues to demonstrate accelerated growth, and the food sector is one of the major players in this expansion. According to data from Nielsen, the world leader in consumer intelligence, e-commerce revenues in Brazil grew 18.7%, reaching R$ 160.3 billion in the first half of 2024. Among the highlights of this increase is the food category, which registered a growth of 18.4% in gross revenues, driven by the growing demand for fast-turning items (FMCG).

Nielsen's research revealed that food, beverage, and perfumery and cosmetics baskets were the main growth drivers in e-commerce, representing together 51% of total orders.The shopping experience and practicality in the payment and delivery process have been key factors for customer satisfaction, further expanding consumer confidence in this shopping channel.

In this context, Vapza, a company specialized in vacuum packaged food and ready for consumption, is one of the players in the sector that have stood out in e-commerce, and in the first half of 2024, the company recorded an increase of 39% in e-commerce compared to the same period of the previous year, consolidating its positioning in the digital market. “ Vapza e-commerce is constantly growing, the result of several strategies and technical improvements. We expect the same evolution in the second half of 2024, since in August, we had a growth of 24, Miluda3T, the consumer's.

Innovative strategies

To sustain this growth trend, Vapza bets on a set of innovative strategies. The company has invested in partnerships with digital influencers and promotional campaigns aimed at commemorative dates, such as Black Friday and Christmas, with the aim of attracting and retaining new consumers.“One of the main Vapza differentials in e-commerce is the Vapza Lovers Club, a loyalty program that offers immediate cashback in the shopping cart. The Vapza Lovers Club has emerged as a strategy to value our customers. The more they buy and indicate, the more points they accumulate and can use, providing a real and direct benefit, explains Milani.

With customers throughout Brazil and in 14 other countries, Vapza has stood out especially in the South and Southeast regions. In addition, according to the Head of Marketing, Liza Schefer, the company faces challenges in the digital environment, such as the constant improvement of the shopping experience and adaptation to new market demands. “O e-commerce in Brazil only grows, and we see this reflection in the sales of Vapza. In this context, we are attentive to the needs of the consumer and always looking for new ways to improve our online operation to reach our audience, composed of consumers who seek practicality without giving up quality and healthiness”, reinforces the marketing head.

Vapza Alimentos completed 30 years in the market in 2024. Founded in 1994, Welinton Milani joined the company's corporate board in 1998 and, in 2007, with a solid vision of growth potential, acquired 100% of the industry and became the pioneer brand in the market in vacuum packaged and steamed foods in Brazil.

Bling affiliate program offers extra income opportunity

E-Commerce Update
-
0
Bling affiliate program offers extra income opportunity

Bling, LWSA's ERP platform, is offering an extra income opportunity through its Affiliate Program.Participants in the program receive a 10% commission on the first 12 tuition fees paid by customers who subscribe to Bling through a referral.

The program allows anyone who owns CNPJ to become a partner in promoting the products and solutions offered by the ERP platform.“O Participant indicates our solutions to their audience, using social networks or message boards such as WhatsApp. When a company or entrepreneur hires our service by the referral link, that person receives a commission in exchange for”, explains Daniella Doyle, Marketing Manager at Bling.

How to Participate

To participate, you must register for free on the Bling website, where the affiliate will receive a unique code to promote the platform.Commissions are monitored by a unique panel, ensuring transparency and control over earnings.

This compensation model offers an additional and recurring income, ideal for those seeking to supplement the budget. The redemption is made upon request directly on the platform. “We have in this program an opportunity to strengthen our brand and attract new customers, in addition to fostering extra income for people, something very necessary in a scenario of inflation and high interest rates that decreases the purchasing power of the” families, says Daniella.

According to the executive, the initiative seeks both current customers and potential affiliates who already work in the trade. Digital influencers, blogs and specialized websites can also participate, as well as business owners or entrepreneurs.“These partners have the potential to promote Bling effectively, taking advantage of their networks of contact and influence”, says Daniella. The affiliate has a unique support channel with Bling, which makes it a great advantage for them.

Tokenization is the uberization of the financial market

Cassius J. Krupinsk
-
0
Tokenization is the uberization of the financial market

Just as Uber revolutionized the transportation industry by challenging the traditional taxi model, tokenization promises to transform the financial sector, offering new opportunities for market participants who, until now, were beholden to traditional systems and operated under restrictions imposed by centralizing institutions such as banks and brokerage firms. These participants include investment funds, asset managers, investment advisory firms, securitization companies, and a small fraction of fintechs.

Especially in Brazil, funds often rely on large banks and brokerage firms for the distribution and administration of their financial products. Beyond the bureaucracy and slow processes that delay strategic decisions and hurt performance, this limits their capacity for innovation and imposes high costs, which are passed on to investors.

Asset managers also face challenges, as they must handle asset custody, fund administration, and regulatory compliance, often through intermediaries that impose fees and restrictions, limiting their flexibility and agility to explore other diversification opportunities.

Furthermore, increasing regulatory demands from bodies like the Comissão de Valores Mobiliários (CVM) in Brazil and the Securities and Exchange Commission (SEC) in the US necessitates constant updates and compliance, which can be costly and time-consuming. Moreover, the need to invest in new technologies, such as artificial intelligence, big dataIt is crucial for maintaining competitiveness, requiring not only high implementation costs but also training and retention of qualified talent.

Competition in the sector has also intensified with the increase in the number of asset managers and the ease of access to investment information and tools, making differentiation in the market a constant challenge. Simultaneously, investors are becoming increasingly informed and demanding, seeking sustainable and responsible investments in addition to financial returns, which compels asset managers to adapt their strategies and product offerings.

Another significant challenge is posed by historically low interest rates in many markets, making it difficult to achieve attractive returns on traditional fixed-income investments. To overcome these obstacles and capitalize on opportunities, investment managers must adopt a proactive approach, investing in technology, staying abreast of regulations, and adapting their strategies to meet the evolving demands of investors.

Investment advisory firms, in turn, are slow-moving and have a complex relationship with banks and brokerage houses. While they offer personalized advice to clients, they are often pressured to promote specific products from those with whom they have business agreements. This can create conflicts of interest and limit the advisors' actions.

Securitizers, which transform illiquid assets into negotiable securities, are reliant on financial institutions to distribute their offerings and often face barriers to accessing wider markets.

Even fintechs, which emerged promising disruption, ultimately integrated with conventional systems to achieve scale. This led to a loss of part of their original proposition, making them dependent on the same intermediaries they promised to replace. The FIDC crisis is an example of how this integration can fail, producing results below expectations.

Transformation with tokenization

Many entrepreneurs still seek the easiest path, opting to integrate into the traditional financial market model. However, tokenization offers a new approach, allowing these actors to uberize the sector and gain autonomy.

Thus, investment funds can tokenize their structure in various ways, eliminating steps and reducing costs. Asset managers can expand their portfolios with tokenized assets, from real estate to startups, accessing new Please provide the Portuguese text you want translated. "Pools" in Portuguese could refer to many things (swimming pools, pools of water, stock pools, etc.). distribution

Tokenization also enables advisory firms to act as structurers, sitting at the table with the borrower and negotiating like a broker. For securitizers, it will simplify the process of transforming illiquid assets into tradable securities, being the offering panel itself, providing greater clarity and accessibility. This attracts a more diverse group of investors and reduces issuance and administrative costs.

Therefore, just as Uber democratized access to transportation, allowing anyone with a car to become a driver, tokenization creates a pathway to empower those previously held hostage by banks and brokerage firms. It fosters a new financial education for investors, making everything much more coherent and transparent. This transformation eliminates so many intermediaries from the structuring of an asset, reducing costs and bureaucracy, and increasing the efficiency and transparency of the financial market.

This paradigm shift expands the reach to a global investor base and fosters the creation of financial products and services, driving innovation and competitiveness, and benefiting financial sector companies who can utilize solutions better suited to their needs.

Giuliana Flores membership club grows more than 200% in 2024

E-Commerce Update
-
0
Giuliana Flores membership club grows more than 200% in 2024

Giuliana Flores, a reference in the online trade of flowers and gifts, is reaping the results of the launch of the Giu Club, a service that ensures immersive contact with the brand. According to internal balance data, from January to September 2024, the subscription system had a record rise of more than 200%. In addition, the initiative brought greater visibility and attracted new customers. 60% of subscribers are women aged between 30 and 45 years.

Part of the success can be attributed to the fact that participants not only experience an engaging and flowery climate, expanding contact with plants in the daily routine, but also enjoy considerable financial advantages, with substantial savings ranging from 50% to 70% in relation to one-time purchases.It is worth noting that the days of Friday, Saturday and Sunday stand out as the most favorable for sales of the Giu Club.

In addition to the success of the service, there is a remarkable adherence of professionals from health sectors, such as dentists and psychologists. This movement suggests a trend related to the impact of flowers in formal environments, such as offices, praising their transformative role for the well-being of patients.

Functioning

The Giu Club goes beyond the simple delivery of plants. The kits gather selected species following the mood of the month; exclusive and personalized vase with the logo, available in weekly, biweekly subscriptions and on the first purchase; perfumed sachet; and flowerfood, Supernutrient that increases the durability of plants;  playlist created on the Spotify platform for the subscriber to immerse themselves in a unique musical universe; and special packaging with tips, content and everything about the inspiration of the box. Subscriptions can have weekly, biweekly or monthly regularity and include residents of the city of Sao Paulo and ABC Paulista; the idea is to expand soon to other locations.

New LinkedIn research finds that 10% of professionals hired this year have positions that did not exist in 2000

E-Commerce Update
-
0
New LinkedIn research finds that 10% of professionals hired this year have positions that did not exist in 2000

According to new research from LinkedIn, the world's largest professional social network, 10% of workers hired in 2024 around the world hold positions that did not exist in 2000, including roles as Data Scientist, Sustainability Manager and AI Engineer. 

Whether due to the new policies of the pandemic period related to remote work, the emergence of new technologies or the greater focus on sustainability, the new survey revealed how much the labor market has changed compared to a few years ago. The study showed that 9 out of 10 (87%) Brazilian business leaders agree that the pace of change in work is accelerated, and that the expectation is that the skills needed for positions change 70% by 2030 globally (since 2016), and this figure corresponds to 75% in Brazil. 

The Brazilian leaders interviewed stated that, for 2025, their organizations are focused mainly on changes aimed at: adoption of new AI technologies and tools (62%); investments in qualification and requalification of employees (49%); and helping multigenerational teams to work better together (32%).

The study also shows that business leaders in Brazil recognize the transformative potential of Generative AI, with 92% mentioning at least one way technology could benefit their teams.On the other hand, only 9% of them say that their organizations are leading the adoption of AI, signaling a significant opportunity for companies that are aware of the changes.

As companies strive to keep up with the flow of change, HR teams become even more essential - more than half (66%) of HR professionals in the country say that expectations for their work are higher than ever 40% of them feel overwhelmed by the number of decisions they need to make on a day-to-day basis. 

According to Ana Claudia Plihal, LinkedIn Talent Solutions Executive in Brazil:“The need for continuous adaptation defines the current scenario of the labor market, requiring companies to reinvent themselves in the way they perform each function. Artificial intelligence, increasingly present, has the potential to transform processes and increase the efficiency of daily tasks, but many organizations are still seeking to understand how to implement it effectively. In this context of rapid change, leaders naturally turn to their HR teams to guide them through this journey and exploit to the fullest the new opportunities. However, these professionals often face a significant workload, compromising their performance. To ensure that they can offer the strategic solutions and support that companies need, it is essential that they receive the tools and appropriate support.

LinkedIn announces new AI-based tools 

Last year, LinkedIn began driving new ways of hiring with Recruiter 2024, the first hiring experience with Generative AI. Over the past year, we have seen how this is helping professionals achieve their goals of finding qualified candidates faster. Recruiters using AI-assisted messaging have achieved a 44% higher acceptance rate and 11% is answered faster by candidates, compared to those who do not. 

The new LinkedIn releases will be:

  • The Hiring Assistant: linkedin's first AI agent, designed to take on the most repetitive tasks of a recruiter, so that thus he can devote more time to strategic functions of his work, such as advising hiring managers, connecting with new talent and creating good experiences for candidates. Starting today, recruiters can choose to delegate time-consuming tasks to LinkedIn's Hiring Assistant, including location and evaluation of candidates. Although recruiters in Philippines can significantly less time on these tasks, they will have full control over the entire process. Contractors will be able to provide feedback on candidates, helping the tool to continuously learn the preferences of each recruiter and to become more personalized, Canada, the United States. 
  • New AI-powered coaching capabilities for LinkedIn Learning: linkedin is launching a new AI-powered coaching feature on LinkedIn Learning that helps students practice their interpersonal skills through interactive scenarios using voice or text.Students can practice delivering performance assessments, conversations about work-life balance, and feedbacks.The coaching feature will also be rolled out in new languages, with content in German, French, and Japanese, bringing AI-based coaching to global audiences for the first time.

More information about these tools can be found here.

Methodology

LinkedIn's Executive Confidence Index (Labour Trust Index) is an online survey conducted quarterly with about 5,000 LinkedIn users(as) (of Vice Presidency level or higher, in more than 10 countries). The ICT data included in this report are from June and September 2024. The percentages (the) users (as) were sampled randomly and chose to participate in the survey. We analyze the data in an aggregated way and always respect the privacy of the members. The data is weighted by seniority and sector to ensure a fair representation of the world's view of the country's.

This survey was conducted by Censuswide, with 2,044 HR professionals in full-time or part-time jobs in the UK, USA, France, Germany, India, Australia, Brazil, Netherlands, Singapore and MENA, between February 09 and September 09, 2024. The entire Census follows and employs members of the Market Research Society, which is based on the principles of ESOMAR. CensusWide is a member of the British Polling Council.

1...367368369...548Page 368 of 548

LATEST ARTICLES

POPULAR ARTICLES

POPULAR CATEGORIES

ABOUT US

E-Commerce Update is a leading company in the Brazilian market, specialized in producing and disseminating high-quality content about the e-commerce sector.

Contact: contact@ecommerceupdate.com.br

© E-Commerce Update 2024 - All rights reserved.

[elfsight_cookie_consent id="1"]