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With the 'channel for equity model’, Atomic Ventures presents itself as the future of startup acceleration in Brazil

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Com modelo ‘canal for equity’, Atomic Ventures se apresenta como o futuro da aceleração de startups no Brasil

Atomic Group, innovation and technology hub that aims to earn R$ 35 million in 2025, is presenting to the market the channel for equity model of Atomic Ventures, one of the seven companies that form the group. The model brings differentials that place Atomic Ventures as the future of startup acceleration in Brazil.

Atomic Ventures offers entrepreneurs sales channels for the activation of their products, in the group's active customer base, at no cost. Currently, this base has more than 2.5 thousand customers, from multiple economic activities. It also offers strategic mentoring for growth. The model transforms part of the revenue into proportional equity (share participation).

Thus, there is a fairer model, as highlighted by the founder and CEO of Atomic Group, Filipe Bento. The time of the founder of the enterprise is also respected, in a process consisting of two major steps: pre-acceleration, “an initial period of strategic mentoring and validation before the signing of the acceleration”, and the acceleration program itself.

The pre-acceleration phase includes simplified due diligence, with initial legal and financial analysis; term of investment and/or acquisition preference while the startup is incubated; and mentoring with specialists, with evaluation of key points, such as business model, scalability, initial traction and corporate structure.

Acceleration involves the legal stage (formalization of the terms of the investment, including equity and strategic objectives); and Atomic Ventures deliveries.These are: the initial capital for connection with the Bitrix marketplace; network of mentors and experts in product, marketing, sales and finance; and connections with investors for future rounds.

“We have transformed founders into scalable and profitable business leaders, to be the owners of the” destiny, says Bento.

The executive also points out that the Atomic Ventures model integrates an innovation and technology ecosystem made up of the other companies of the Atomic Group (representative of the international Bitrix platform), Atomic Apps, Atomic Education, Atomic Partners, Atomic Capital and Atomic Data.

From this ecosystem, Bento cites two 3’ cases that illustrate its potential. One of them is the PowerZap WhatsApp API for Bitrix24, which integrates customer communication in WhatsApp within Bitrix24.CRM. In two years, the monthly revenue of this solution has grown more than six times: it went from R$ 71 thousand in July 2022 to R$ 468 thousand in July 2024.

Another 24-inch-based version of PowerBot is that of Br24, a chatbot created in the Bitrix24 system.It allows you to implement powerful solutions in an agile way.In the first four months of the solution's deployment, the number of customers jumped seven times (28 in September 2024, 144 in December), with the same revenue growth (from R$ 7 thousand to R$ 50 thousand monthly).

“Companies that have fit with the Atomic Ventures model get well-structured investments, technology-centric solutions, not manual services; proven MRR [monthly recurring revenue], financial potential and product validated”, says the CEO of Atomic Group.

The Era of “Self-Healing IT”: Autonomous Systems That Correct Failures Without Human Intervention

Fernando Baldin
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The Age of “Self-Healing IT”: Autonomous systems that correct faults without human intervention

We have definitively entered the era of Self-Healing IT. This is a new technological model in which digital systems and infrastructures not only identify failures but also make decisions and execute corrective actions autonomously, without waiting for human validation or relying on the availability of support teams. I see this advancement as more than an innovation; it's an urgent need given the growing complexity of modern digital environments.

Over the past few years, we've witnessed IT management evolve from a reactive model to a proactive one, with intensive use of monitoring and alerting tools. But even with this evolution, we continue to operate within a limited cycle, where failures still need to be interpreted and resolved manually. The result is response times limited by human capacity, delays in incident resolution, and impacts on the user experience and operational performance indicators.

The Self-Healing IT approach breaks this cycle. It represents the consolidation of a truly intelligent model, where automation is combined with analytical and predictive capabilities to anticipate problems, apply real-time fixes, and continuously learn from incidents. It's not just about automating specific tasks or running remediation scripts; it's a model where artificial intelligence (AI), machine learning, and native integration with IT Service Management (ITSM) systems enable systemic and scalable self-healing.

In my experience, I've put this vision into practice through the combination of robotic process automation (RPA), AI capabilities, and a deep system integration layer. This architecture allows failure-triggered events, such as a server overload, a service that stops responding, or an anomalous spike in memory consumption, to be handled automatically, from detection to resolution. Automation goes far beyond simply "restarting the service"; it involves contextual logic, root-cause verification, automated ticket opening and closing, and transparent communication with business stakeholders.

I see the positive impact of this approach every day. To illustrate, let's consider a hypothetical situation involving a financial institution that faces thousands of recurring requests every month, such as tickets, password resets, and even more complex infrastructure issues. By adopting a platform focused on Self-Healing IT, the company's number of manual requests can drastically decrease, reducing average resolution time and increasing operational efficiency. This also frees up technical teams to focus on strategic initiatives rather than repetitive, low-value tasks.

It's crucial to understand that the concept of self-healing IT isn't a futuristic luxury; it's a practical response to current demands. With the growing adoption of distributed architectures, multicloud, microservices, and hybrid environments, the complexity of IT operations has become so high that manual oversight is no longer sufficient. The human capacity to monitor, interpret, and act is being surpassed. This is where Self-Healing IT comes in, as a layer of intelligence that ensures continuity, resilience, and performance without overwhelming teams.

I firmly believe that the future of IT lies in intelligent, self-healing automation. A future where platforms are proactive, resilient, and increasingly invisible because they simply work. This new era requires a shift in mindset. We must stop seeing automation as something isolated and start seeing it as a self-healing, integrated ecosystem. Self-Healing IT is the foundation for this. It doesn't replace humans, but rather enhances their work, redirecting the focus from operational tasks to real innovation. I'm convinced this journey is inevitable.

Commercial data is driving retail, but the technology behind sales needs to evolve.

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Commercial data is driving retail, but the technology behind sales needs to evolve.

As grandes datas comerciais, como a Páscoa e o Dia das Mães, que estão chegando, além da Black Friday, Dia do Consumidor e Dia dos Namorados, representam picos de venda que impulsionam o varejo digital e físico. No entanto, o crescimento exponencial das transações pode gerar desafios operacionais para as empresas que desenvolvem software para o setor. Estabilidade dos e-commerces, integração com PDVs e eficiência na emissão de notas fiscais são desafios críticos para software houses que desenvolvem soluções para o varejo.

According to the Brazilian Electronic Commerce Association (ABComm), Brazilian e-commerce raised R$ 204.3 billion in 2024, an increase of 10.5% compared to the previous year. In addition to positive revenues, there were 414.9 million orders accounted, representing an average ticket of R$ 492.40. Altogether, the number of online buyers reached 91.3 million. For 2025, it is expected that the turnover of Brazilian e-TP exceeds R$ 14T, 25 million, 14T2403 million, with an average growth. 

The Brazilian Association of Credit Card and Services Companies (Abecs) points out that this year's Easter should move R$ 5.3 billion, 26.8% more than last year.In a competitive market, artificial intelligence stands out as an essential tool, being adopted by 70% of virtual stores for data analysis and automations that ensure more personalized and effective experiences, according to research by Ebit/Nielsen.

“Dates commemorative drive retail, and technology plays an essential role to ensure sales success. In our solution hub, practices such as integration between management systems and marketplaces, financial process automations & including payments and transfers within the ERP itself & the agile issuance of Electronic Consumer Invoice are adopted with the aim of boosting the performance of retailers. The challenge is to continuously evolve these technologies to keep up with demand peaks without compromising the consumer experience. Discussing these trends and innovations is critical to ensure stability, scalability and security in digital operations”, he says Jonathan Santos, CEO of TecnoSpeed.

Eficiência Corporativa como a Inteligência Artificial

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Eficiência Corporativa como a Inteligência Artificial

Você já se perguntou como seria ter processos operacionais mais ágeis, capazes de identificar gargalos e fornecer dados precisos para decisões estratégicas? A resposta pode estar na Inteligência Artificial (IA). Muito além de automatizar tarefas, a IA é uma ferramenta poderosa para mapear e otimizar processos, permitindo que as empresas se concentrem em atividades mais criativas e estratégicas, resultando em melhorias significativas de eficiência e produtividade.

Bruno Castro, especialista em Inteligência Artificial, padronização de processos e desenvolvimento humano, explica como essa tecnologia pode revolucionar os processos empresariais ao identificar desperdícios e fornecer relatórios detalhados que permitem ajustes rápidos e eficazes. “A IA não é apenas sobre automação. Ela oferece insights valiosos que permitem uma gestão mais eficiente e assertiva. Ao liberar tempo dos colaboradores para atividades estratégicas, ela potencializa os resultados e permite um crescimento sustentável”, afirma Bruno.

Mas como exatamente a IA faz isso?

A chave está na capacidade da Inteligência Artificial de fornecer feedback imediato e detalhado sobre o desempenho dos processos. Esse recurso permite identificar padrões, corrigir falhas e ajustar operações em tempo real, o que é essencial para um mercado cada vez mais competitivo.

Uma pesquisa recente da Access Partnership, em colaboração com a Amazon Web Services (AWS), revelou que 68% dos colaboradores esperam que a automação de tarefas seja o principal benefício da IA. Mas os ganhos vão muito além da automação. Ao utilizar esta tecnologia para mapear processos, as empresas conseguem identificar gargalos operacionais, eliminar desperdícios e implementar melhorias que proporcionam eficiência e lucratividade.

No entanto, um dos maiores desafios das empresas ao implementar novas tecnologias é a resistência natural dos colaboradores às mudanças. Nesse sentido, Bruno Castro também oferece treinamentos voltados ao desenvolvimento da mentalidade dos funcionários, utilizando técnicas de Programação Neurolinguística (PNL) para facilitar a aceitação de inovações tecnológicas e promover o engajamento com os objetivos estratégicos da empresa. “O ser humano tem uma tendência natural a se manter resistente a mudanças. Trabalhar a mentalidade dos colaboradores é essencial para garantir que eles estejam preparados para abraçar a IA como uma aliada na melhoria de processos. A PNL é uma ferramenta poderosa para engajar a equipe e promover uma cultura de aprendizado contínuo”, destaca o especialista.

Diante de um cenário onde a otimização e a inovação são fundamentais, a B.Castro Consultoria Empresarial, empresa de Bruno Castro, oferece uma abordagem completa, que une processos eficientes, tecnologia avançada e desenvolvimento humano para garantir resultados extraordinários. “A revolução da IA está apenas começando, e o futuro da sua empresa pode ser moldado por decisões estratégicas que você toma hoje”, conclui Bruno.

Linx introduces new functionality for efficient management of marketplaces

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Linx introduces new functionality for efficient management of marketplaces

Linx, a specialist in retail technology, launches a new functionality for marketplace management in Microvix, its ERP solution for store, network and franchise management. Developed in partnership with Plugg.to technology, an integration hub with Linx marketplaces, the novelty simplifies operational processes and optimizes sales results, ensuring more efficiency and integration in the digital environment.

With the new function, small and medium retailers can connect their products to more than 70 marketplaces in Brazil, without the need for parallel systems. The solution offers easy integration with marketplace hubs, automated enrichment of ads and unified financial management within the ERP itself, reducing complexity and increasing the assertiveness of operations.

Among the channels integrated into the new functionality is the TikTok Shop ''shopping platform integrated into the TikTok app, which allows users to discover and purchase products without leaving the social network. The official debut of TikTok Shop in Brazil is scheduled for the day 08 May, and MCX Marketing customers using Microvix will be able to participate in the debut of the platform, making their products available at launchthis direct integration with TikTok is enabled by the new Marketplaces function, reinforcing Linx's commitment to offer up-to-date solutions with the main trends in digital retail.

“The expansion into marketplaces is an opportunity for retailers to expand their sales and reach new consumers.The new function comes to eliminate technological and operational barriers, ensuring that retailers can focus on growing their business without giving up efficiency and control of the” management, Rafael Reolon, director of vertical Retail at Linx.

AI and loyalty: 5 trends that win customers even more

Nara Iachan
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AI and loyalty: 5 trends that win customers even more

Artificial intelligence has played an increasingly significant role in how companies approach customer loyalty.By harnessing sophisticated algorithms and advanced processing power, AI is transforming how companies understand, engage and retain their customers. In this regard, I list below five important trends that are revolutionizing customer loyalty.
 

Customization at scale:

Personalization has always been a key part of building long-lasting customer relationships. However, effective implementation of large-scale personalization has been a challenge for many companies. AI has been changing this landscape by enabling the analysis of large volumes of real-time data to understand individual customer behavior.With machine learning algorithms, companies can create highly personalized experiences for each customer, from product recommendations to targeted communications, significantly increasing loyalty.

Anticipation of needs:

One of the biggest advantages of AI is its ability to predict future behaviors based on historical data patterns.By analyzing purchase history, past interactions, and other variables, AI systems can anticipate customer needs before they even express them. This allows companies to get ahead, offering customized solutions and offers that meet the specific needs of each customer, increasing satisfaction and loyalty.
 

24/7 virtual assistance:

With the advancement of chatbots and virtual assistants technology, companies are empowering their customers to access support and information at any time, without the need for direct human intervention.These AI-based virtual assistants can answer common questions, solve simple problems and even conduct transactions, offering a convenient and efficient experience for customers, which contributes to loyalty. However, it is important to note that AI does not replace human service, but rather extends the availability of support, allowing for a virtually integral service.

Feedback and analysis of feelings:

AI can analyze large volumes of customer feedback, including sentiment analysis on social networks, product reviews, and comments on customer service channels.With this information, companies can better understand customer perceptions about their products and services, identify areas for improvement, and take proactive steps to solve problems before they affect loyalty.

Smart recommendations:

Through AI-powered recommendation algorithms, companies can offer highly relevant and personalized product suggestions to each customer.By analyzing browsing behavior, purchase history, and individual preferences, these systems can accurately predict which products are most likely to interest each customer, encouraging additional purchases and increasing loyalty.

Por que você termina o dia exausto — e com a sensação de não ter feito nada?

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Por que você termina o dia exausto — e com a sensação de não ter feito nada?

Responder mensagens no WhatsApp, checar e-mails, atender ligações, participar de reuniões e ainda entregar tarefas estratégicas. Para muitos profissionais, essa é a realidade de todos os dias. O problema é que, apesar do ritmo intenso, a produtividade real parece não acompanhar o volume de esforço.

“Vivemos em um estado de distração permanente. A tecnologia trouxe velocidade, mas também uma competição brutal pela nossa atenção“, afirma Virgilio Marques dos Santos, sócio-fundador da FM2S Educação e Consultoria, especialista em gestão de carreiras e PhD pela Unicamp.

Segundo ele, a sensação de esgotamento no final do expediente, mesmo sem grandes entregas, é um sintoma claro do impacto das interrupções frequentes no trabalho. “Cada vez que somos interrompidos, nosso cérebro precisa fazer um esforço adicional para retomar o raciocínio. Esse ciclo de quebra e retomada consome energia cognitiva e prejudica a tomada de decisão”, explica.

Esse efeito não é novo. Estudos clássicos sobre sobrecarga informacional, como o publicado em 2007 por Cheri Speier, Joseph Valacich e Iris Vessey, na Decision Sciences, já demonstravam que distrações frequentes reduzem a clareza mental e aumentam a incidência de erros. A diferença é que, com a hiperconectividade atual, o cenário se agravou — e o custo passou a ser medido também em saúde mental.

O impacto das distrações no dia a dia corporativo

No ambiente de trabalho, as distrações são muitas vezes naturalizadas. Reuniões sucessivas, mensagens instantâneas, notificações constantes e interrupções “rápidas” de colegas se acumulam e criam um ruído que sabota a concentração. “Quando isso vira rotina, decisões importantes passam a ser tomadas com base em informações incompletas ou sem o devido raciocínio. E isso pode afetar diretamente os resultados de um projeto ou de toda uma área“, afirma Santos.

Ele lembra que o profissional multitarefa, antes celebrado, hoje é visto com mais cautela. “Ser produtivo não é fazer muitas coisas ao mesmo tempo, mas conseguir avançar nas tarefas que realmente importam, com profundidade e atenção plena.”

Quatro estratégias para proteger o foco e melhorar a performance

Diante desse cenário, Santos elenca quatro práticas simples que podem ajudar a reduzir os impactos das interrupções e aumentar a efetividade no trabalho:

1. Blocos de tempo focado: reserve períodos do dia para tarefas estratégicas, com notificações desligadas e interrupções minimizadas. Informe a equipe sobre essa rotina para alinhar expectativas;

2. Gestão de prioridades: utilize ferramentas como a Matriz de Eisenhower (que divide as tarefas em quatro categorias: urgentes e importantes, importantes mas não urgentes, urgentes mas não importantes, e nem urgentes nem importantes) para diferenciar o que é urgente do que é importante. Assim, evita-se o risco de gastar energia com demandas de baixo impacto;

3. Horários para comunicação: concentre a checagem de mensagens e e-mails em momentos específicos do dia. Isso reduz a ansiedade de estar sempre disponível e melhora a gestão do tempo;

4. Cultura de respeito ao tempo: incentive no time uma comunicação clara e planejada. Muitas dúvidas podem ser resolvidas em reuniões pré-agendadas ou com trocas de mensagens mais objetivas.

“Resgatar o foco é mais do que uma questão de eficiência. É uma forma de cuidar da nossa saúde mental e da qualidade das decisões que tomamos todos os dias”, conclui o especialista.

Temu Supera Amazon and Conquest Third Position in Brazilian E-commerce

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Temu Supera Amazon and Conquest Third Position in Brazilian E-commerce

In a meteoric rise, the Chinese platform Temu reached the third position among the largest e-commerce in Brazil, surpassing the American giant Amazon.The feat was recorded in March, considered the best month in history for the company in the country, when it reached an impressive 216 million monthly accesses.

Record growth amid a positive scenario

March was a month of recovery for Brazilian e-commerce, which grew 9.5% compared to the challenging month of February. In this positive scenario, Temu stood out by registering approximately 19 million more accesses than Amazon, which previously occupied the third position in the national ranking.

The most impressive is that the overtaking occurred even with Amazon showing growth in the period, showing the strength of the expansion of the Chinese platform in the Brazilian market, despite its recent arrival in the country.

Import sector breaks historical record

The imported products segment, where Temu is part of, also experienced its best historical moment in March, with growth of 26.4% compared to the previous month.In addition to Temu, other Asian companies such as Shein and Aliexpress, which complete the top 3 of the sector, also showed positive results.

Among the ten largest imported companies operating in Brazil, only Made in China recorded a drop in access during the month.

Increasingly mobile consumer behavior

The March data also confirm a growing trend in the Brazilian market: the predominance of access via mobile devices.In the month, 78% of visits to e-commerce in the country were made through mobile phones.

An important milestone was registered when applications (22.3% of access) surpassed desktop computers (21.6%) as the second most used way to access online stores. Browsing via mobile browsers follows as the main method, representing 56.1% of total visits.

Other sectors are also on the rise

The tourism sector recovered after a challenging February, showing growth of 9%, with emphasis on Latam, which expanded its accesses in 22%.

The cosmetics segment grew 8.8% during the month of women, with Sephora registering an impressive increase of 33.3% in its accesses.Boticario took the lead in the sector ranking, followed by Natura and Beauty on the Web.

Temu's rise to third place in brazilian e-commerce reinforces the growing competitiveness of the domestic market and the appetite of brazilian consumers for platforms that offer imported products at competitive prices.

ClearSale predicts more than R$ 47 million in Easter fraud attempts

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ClearSale predicts more than R$ 47 million in Easter fraud attempts

On the eve of Easter, e-commerce is warming with the expectation of increases in sales &, with it, the risk of fraud is also growing. A study by ClearSale, a reference in fraud prevention, estimates that between April 10 and 20, 2025, attempts at e-commerce scams should add up to R$ 47.25 million.

According to the company, the period should record approximately 50 thousand fraudulent attempts, with an average ticket of R$ 920.53 per transaction.

“The convenience of online shopping has encouraged consumers to purchase typical products of commemorative dates, such as Easter, digitally. However, this movement also attracts the attention of scammers. Therefore, it is essential that retailers and customers redouble care to ensure a safe and quiet” experience, says Rodrigo Sanchez, CSO of ClearSale.

He also highlights a specific point of attention for retailers: “Gift cards are among the preferred targets of fraudsters at this time.If your store offers this type of voucher, it is important to carefully monitor atypical movements during the”.

Análise de dados, inteligência e pesquisas comportamentais impulsionam vendas no e-commerce e varejo para a Páscoa

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Análise de dados, inteligência e pesquisas comportamentais impulsionam vendas no e-commerce e varejo para a Páscoa

A Páscoa é uma das datas mais importantes do primeiro semestre quando o assunto é consumo. Segundo levantamento da Timelens, empresa de tecnologia e inteligência de dados para negócios, marcas e creators, com base em dados do Google Shopping e Google Trends, o tema apresentou crescimento de mais de 300% em aderência nas conversas e buscas. A força do período também se refletiu diretamente no interesse por produtos, cujo entre os dez itens mais pesquisados durante o mês, oito foram ovos de Páscoa.

Sendo assim, cada vez mais, as soluções inteligentes que apoiam os pequenos, médios e até mesmo as grandes empresas no e-commerce e varejo passam a ter mais valor. Isso porque, elas otimizam estratégias, antecipam tendências, e claro, impulsionam as vendas durante esta e outras sazonalidades do ano. Veja abaixo algumas delas e como atuam no mercado.

Análise de dados de buscas online otimizam estoques de forma mais eficaz:

THE Timelens, especializada em conectar dados e gerar insights sobre comportamentos e percepções do mercado, pode impulsionar o segmento de chocolates na Páscoa ao fornecer análises detalhadas que auxiliam as empresas a entenderem as preferências dos consumidores. Um exemplo disso é a análise recente da empresa, em que a mesma identificou aumento de mais de 800% na busca pelo ‘Ovo de Páscoa da Kinder ovo’. Insights como esses permitem que as marcas ajustem estratégias de marketing e estoques de forma assertiva, e maximizando as oportunidades de venda durante o período.

Plataforma de inteligência de dados que acompanha tendências e consumo para e-commerce:

THE Nubimetrics, plataforma líder em fornecer dados inteligentes para sellers e marcas, desempenha um papel estratégico ao ajudar pequenos ,médios e grandes vendedores a se destacarem durante datas sazonais como a Páscoa. Por meio da análise de comportamento nos principais marketplaces, a empresa oferece informações sobre a demanda e oferta, ou seja, produtos mais buscados, variações de preço e oportunidades pouco exploradas. Com esses dados em mãos, os lojistas conseguem tomar decisões mais assertivas sobre o mix de produtos, posicionamento e timing de campanhas, ampliando sua competitividade mesmo em datas de alta competitividade.

Entendendo o consumidor por meio de pesquisas comportamentais com neurociência e tecnologia:

De acordo com a Accenture, 61% das empresas consideram a antecipação de tendências como uma prioridade estratégica. Porém, é essencial inseri-las em planejamento e transformá-las em informações para ser cada vez mais assertivo nas estratégias de negócios – especialmente em datas movimentadas para o consumo, como a Páscoa. Nessa linha, a Neura, consultoria de estudos comportamentais e porquês, entrega soluções 360 ao mapear dinâmicas culturais, decodificar resultados de pesquisas em conhecimento e traduzi-los em estratégias robustas. Com equipe multidisciplinar, a companhia usa a tecnologia da neurociência aplicada por meio do comportamento humano para analisar informações e convertê-las em conhecimento para marcas e organizações, sendo um elo entre neurociência e cultura ao traduzir inconscientes em experiências conscientes.

Diante de um cenário cada vez mais orientado por dados e pela compreensão profunda do comportamento do consumidor, o sucesso nas vendas durante a Páscoa — e em outras datas estratégicas do varejo — está diretamente ligado à capacidade das marcas de se anteciparem às demandas do mercado. Ferramentas e plataformas que unem inteligência de dados, tecnologia e neurociência têm se mostrado fundamentais para entender desejos, prever tendências e agir com precisão. A combinação entre análise e sensibilidade torna-se o diferencial competitivo para empresas que desejam crescer de forma consistente em um mercado em constante transformação.

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