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With more than 110 thousand investors in 110 countries, Hurst Capital wants to reach twenty new international partnerships by the end of 2025

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With more than 110 thousand investors in 110 countries, Hurst Capital wants to reach twenty new international partnerships by the end of 2025

Hurst Capital, the largest alternative asset platform in Latin America, wants to expand the number of international partnerships and wants to reach twenty different operations in the United States, Europe, Asia and the Middle East by the end of the year. Founded in 2017, the company now has more than 110 thousand investors in more than ten countries, and has already originated more than R$ 1 billion in investment opportunities that have average profitability of the order of 20% per year.

“Today we have three important operations in progress, but we are already in negotiations to enter into other. By the end of the year, we want to have more than twenty operations running. And in five years, we want to be present in major international markets such as the United States, Europe, Asia and the Middle East”, says Arthur Farache, CEO of Hurst Capital.

Today, there are already three major operations with American assets in the real estate, stock options, among others. One of them is Neural Growth / OurCrowd AI Fund and involves big tech NVIDIA, one of the largest technology companies in the world. Hurst participates in fundraising in conjunction with the OurCrowd venture capital platform that manages more than US$ 2.3 billion and has invested in more than 440 companies and 56 funds on five continents. OurCrowd has a collaboration with the NVIDIA Inception program, to offer 1-month technical support, with 0-month technical support and 1-month-year-to-year-year-to-to-end startup access.

Another transaction is in partnership with Realty Mogul, a reference in real estate crowdfunding in the United States. With a duration of 15 months and dollar profitability of more than 13% per year, the Brazilian investor can participate in the indirect acquisition of Woodford Ridge, a class A complex with 93 rental houses in Bonaire, Georgia.

Also underway is the transaction of certificate of receivables Stock Options & Techs USA, in exclusive partnership with the Cedar Tree fund, which offers access to a portfolio of approximately 120 private companies (and unicorns) technology leaders in the USA. The fund finances the exercise of stock options of former employees, with average discounts of 72.1%.With a term of 52 months the expectation of return is 20% per year in dollar. In all three cases the minimum contribution is R$ 10 thousand.

“We were pioneers in Brazil in originating, offering opportunities and making investments in real assets accessible for portfolio diversification. Therefore, investors trust our platform, which has become a reference and gained the trust of foreign partners like those from the United States, a country where the supervision and punishments for those who do not comply with rules are much more severe. That is, we meet the high levels of demands of that market”, says Farache.

Learn about the 20 essential productivity tools for the day-to-day of a company

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Learn about the 20 essential productivity tools for the day-to-day of a company

With increasingly accelerated routines and teams distributed in different formats (presential, remote or hybrid 'Of companies are seeking digital tools that contribute directly to organization, communication and agility. From task management platforms to automation and collaboration software in the cloud, technology has been a great ally in transforming productivity in the workplace.

In this scenario, maximizing productivity tools it is essential to achieve personal and professional goals. Fortunately, there are numerous solutions available to help us organize tasks and optimize the use of time.

According to Paulo Amorim, CEO and founder of K2A Technology Solutions, a technology solutions company, maximizing productivity tools is essential to achieve personal and professional goals “Fortunately, there are numerous solutions available to help us organize tasks, schedule schedules and optimize the use of” time, he highlights.

With that in mind, he has separated 20 good options of tools that can transform the way we work and live - whether you are an entrepreneur, a student, a self-employed professional or a team member of a large company.

1 ¡TRELLO ̄ A visual board-based project management tool that organizes tasks on cards.Available in both free and paid versions.

2 IControlIT ''' IControlIT is a Governance and Management platform for contracts, Invoices, Inventory, Expenses, Payments, Assets and Orders that helps companies optimize gains and reduce costs in the areas of IT and Telecom. The tool creates customized solutions according to the demand of each company. ITEM (IT Expense Management).

3 ^ AND 3 ^ An organization app that allows users to capture and manage notes in various formats such as text, images, and audio.

4 (formerly G Suite) – A suite of cloud-based productivity apps including Gmail, Google Drive, Docs, Sheets, Slides and more.

5 365 Microsoft – A suite of Microsoft productivity apps and services, including Word, Excel, PowerPoint, Outlook and more, accessible online and offline.

6 'EM 6 EMM, Enterprise Mobility Management, is a solution focused on the efficient management of mobile devices, prioritizing productivity, information security and standardization of access. 

7 7 Slack ^^ An enterprise communication platform that enables instant communication, file sharing, and application integration.

8 ^ ChatGPT ^ Artificial intelligence platform created by OpenAI designed to assist, through text conversations, with projects, strategies, data analysis, reviews, among others. The tool can adapt as conversations with the user increase, converging to the style of the person who is using. In it, there is also the possibility of using the free and paid versions.

9 ^ Dropbox A cloud storage service that allows users to store and share files easily.Available in both free and paid versions.

10 ^ OneNote ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ It is one of the digital note-taking productivity tool apps that allows users to capture, organize and share notes across multiple devices.

11 RescueTime & 3 A time tracking app that automatically monitors time spent on apps and websites, providing insights into productivity.

12 0 BASEcamp 2 A project management and team collaboration platform that allows you to organize tasks, share files and communicate with your team.

13 On Monday.com . A visual project management tool that allows you to plan, track and collaborate on team projects.

14 ¡ ̄ Airtable ̄ A flexible spreadsheet application that allows you to create custom databases to organize information and collaborate with the team.

15 MindMeister 6 An online mind mapping tool that allows users to create, share and collaborate on online mind maps.

16 Wrike & 1 A work management platform that allows you to plan, track and collaborate on team projects in an integrated way.

17 'Any.do 'DO A to-do list app that helps users organize and prioritize their daily tasks.Available in both free and paid versions.

18 μ ClickUp ̄ A project and task management platform that allows you to organize, collaborate and track the progress of work.

19 Zoom & 19 A video conferencing and online communication platform that allows you to hold virtual meetings, webinars and video calls.

20 (Pomodoro Timer Technique) . A time management technique that divides work into short intervals, called “pomodoros”, followed by breaks.There are several free and paid applications that use this methodology.

AI in retail: how technology is already transforming the industry

Luiz Saouda's
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AI in retail: how technology is already transforming the industry

Artificial intelligence (AI) has ceased to be a futuristic promise to consolidate itself as a strategic ally of retail. With applications ranging from the personalization of the customer experience to the automation of operational processes, technology has increased the efficiency and competitiveness of the sector. With the intelligent use of AI, retailers can optimize inventory management, reduce costs and make more accurate decisions based on data.

One of the main transformations occurs in predictive analytics, which uses AI to anticipate demand for products and optimize store supply. This model reduces waste and prevents inventory disruptions, ensuring that customers find what they need at the right time.In addition, financial automation has been a competitive differentiator, helping companies better manage their cash flows and minimize operational risks.

In customer service, AI has revolutionized the shopping experience.Smart chatbots and virtual assistants are optimizing the consumer journey, offering fast and personalized answers.This type of technology improves the shopping experience, loyalty customers and reduces the overhead of support teams.

Another important advance is dynamic pricing, which adjusts prices in real time based on variables such as demand, competition and seasonality. This strategy, already widely used in e-commerce, has also been gaining ground in physical retail, allowing companies to maximize their profit margins without compromising the attractiveness of products.

More efficiency, safety and predictability

Retail security also benefits from AI, with systems capable of detecting suspicious behavior patterns and preventing fraud.In the retail financial sector, automation driven by artificial intelligence reduces errors in tax and tax processes, ensuring more transparency and compliance with current legislation.

Although AI is revolutionizing retail, its implementation requires careful planning.The effective use of technology depends on a good data infrastructure and the ability of teams to interpret the information generated.

The future of retail will be increasingly guided by artificial intelligence, but the human factor will remain essential. AI does not replace the decision-making of managers, but enhances their ability to innovate and improve processes. With a balanced approach, the sector can extract the maximum benefit from this digital transformation.

Don't know what to give your mother this year? Zenvia's artificial intelligence helps you in this mission!

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Don't know what to give your mother this year? Zenvia's artificial intelligence helps you in this mission!

Choosing the ideal gift for Mother's Day may seem easy.until you find yourself researching at the last minute, with no idea what suits her.And you are not alone. According to research from YouGov Profiles, more than 70% of people are concerned about what to buy. 

With this in mind, the Perfect Gift Chatbot was born, idealized with Zenvia's generative artificial intelligence, which enables companies to create personal, engaging and fluid experiences throughout the customer journey.

And best of all: it's easy and quick to use. No complicated codes, installation need or hours of research. Just access the link https://zenvia.chat/QHJJi and give a ’i’ to start the conversation. With simple questions and light chat, Chatbot understands the profile of the mother and suggests gift options that have to do with her, intuitively and affordably.

But what about ChatGPT?

While other artificial intelligences require the person to know what to ask (so-called prompts), the Perfect Gift Chatbot does the reverse: it conducts the conversation lightly, exploring the mother's style, her preferences and even if she likes consumable gifts or affective experiences more.

Based on multiple consolidated AIs, the chatbot accesses a broader set of data, delivering varied and assertive alternatives. 

“We created our chatbot to be a support at this special time of the year, in which family ties gain even more meaning. It does not replace the affection of a son or daughter when choosing a gift, but acts as a facilitator, rescuing affective memories that sometimes we do not even remember that we have, inspiring ideas and helping to transform memories into gestures that thrill”, lilian Lima, VP of Technology at Zenvia, said. 

More than practicality, the tool shows how artificial intelligence can also be used to bring people together, helping to turn a simple memory into a gift full of intention.

Amazon.com announces the 11th edition of Book Friday with up to 70% of discounts on books and eBooks 

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Amazon.com announces the 11th edition of Book Friday with up to 70% of discounts on books and eBooks 

Since 2014, Amazon's Book Friday has been synonymous with must-have discounts for the literary community. The eleventh edition, which takes place from May 15 to 19, will bring discounts of up to 70% on books and eBooks. And to take advantage of even more, Amazon Brazil has prepared a warm-up period, from May 8 to 14, with exclusive offers and discounts of up to 45% on books for Prime members, as well as coupons for all users of the application.

“We are very excited to announce the 11th edition of Book Friday, the largest event of its kind focusing on books and eBooks and that has already entered the calendar of Brazilian readers.Inclusive, it has transcended borders and inspired the 1Amazon Book Sale’ in the United States, which began last year”, says Ricardo Perez, leader of Amazon's book business in Brazil.

The event page will also highlight Diversity and Inclusion, with books written and themed on women, black people and LGBTQIAPN+.

Get ready for must-see deals on Amazon Book Friday!

Check out some of the products that will be on sale during the event:

  • Discounts on Kindle devices during the event;
  • “Verity”, “The nature of the” bite, “A patient quiet” (top 10 bestseller items in 2024);
  • “I am still here”, the book that gave rise to the Oscar-winning film for Best International Film
  • Coloring books, such as “Bobbie Goods: From day to night”;
  • Offers in all kinds of literary genres;
  • In celebration of Book Friday, new Kindle Unlimited subscribers can enjoy 3 months for just R$1.99, enjoying unlimited access to millions of titles, to read whenever and however they want.
     

Highlighted for Awarded Independent Authors via Kindle Direct Publishing:

  • Juliana Giacobelli (winner of the Amazon Prize for Young Literature) Coronel Mustard with the candlestick in the library
  • Walther Moreira Santos - The Year of Nirvana (9th Kindle Prize for Literature)
  • Adriana Vieira Lomar & Ebon on the Sugarcane (7th Kindle Prize for Literature)
  • Vanessa Passos (6th Kindle Prize for Literature)
  • Barbara Nonato (4th Kindle Prize for Literature)
     

In addition to Book Friday promotions, Prime members will have access to free, fast shipping, as well as a selection of eBooks, audiobooks, magazines, comics and manga included in their subscription for free. Learn more at: Link 
 

In previous editions, several works contributed to the success of Book Friday, consolidating it as an event of great relevance to the literary community. Among the best-selling books of the last edition, national and international titles of the genres science fiction, romance and suspense stand out.
 

Best-selling works during Book Friday 2024: 

Ranking   Book   Author   1 Everything is Rio Carla Madeira 2 The Midnight Library Matt Haig 3 This is how it starts (Vol. 2 This is how it ends) Colleen Hoover 4 This is How it Ends: 1 Colleen Hoover 5 The silent patient Alex Michaelides 6 Imperfect Christina Lauren 7 Verity Colleen Hoover 8 How to make friends and influence people Dale Carnegie 9 The nature of the bite Carla Madeira 10 The richest man in Babylon George S Clason  

Amid the crisis, stablecoins will continue to grow, Bitybank analysis reveals

E-Commerce Update
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Amid the crisis, stablecoins will continue to grow, Bitybank analysis reveals

The Latin American financial sector has been intensifying its presence in the digital environment in an accelerated way. In the last three months, banks, digital wallets, brokerages and fintechs have invested around US$ 327 million in digital campaigns, resulting in 16.9 billion impressions, according to Admetricks data.

According to Rafael Magdalena, director of US Media Performance, this movement goes beyond a simple budget redistribution.“The increase in investment in digital media represents a strategic turnaround.Since the pandemic, the digitization of financial services has gained momentum, leading banks and fintechs to prioritize digital channels for customer acquisition. Digital wallets, for example, have evolved into full banks, vying for space with traditional institutions (especially in the credit segment”, he says.

The 2024 figures reinforce this strategic change. According to Appsflyer, the financial sector led media investments in the region, with a total of US$ 1 billion 1 billion 1 billion % almost three times more than the second place, the games sector. This leap reveals a transformation in strategic positioning: digital channels are no longer supporting to become pillars of growth. In Mexico, for example, the financial vertical leads the contributions in user acquisition among Spanish-speaking countries.

Also according to the survey, the estimate is that the number of global mobile banking users exceeds 3.6 billion by 2025. In this scenario, the financial sector not only responds to transformations (it has been a protagonist in driving these changes. “This new appetite of investors has been driving the advancement of digital marketing strategies, consolidating the media as one of the main vectors of scale and return. The online presence has ceased to be accessory and has come to occupy the center of acquisition actions”, concludes Magdalena.

When data, channels and context work together
The integration between primary data, smart segmentation and performance technologies has enabled strategies increasingly aligned with consumer behavior. As a result, the digital performance of financial companies has registered a global growth of 27% in 2024.In Latin America, the number of sessions in applications has increased by 50% and installations have risen by 29%, according to Adjust.

For Magdalena, institutions are realizing that being online is not enough. “The sector begins to understand that it is necessary to know where, when and how to appear. This requires good positioning, efficient use of metrics and accurate reading of the public. The diversification of formats and channels is not only a trend; it is essential. The future of economic advertising is in connecting touch points fluidly, activating actions with clear objectives and measuring impact with” precision, he explains.

Today, communication in the area goes beyond brand building. Conversion, retention and re-engagement take center stage.Mobile platforms, CTV, social networks, influencers and Retail Media operate in an integrated manner, requiring consistency throughout the journey.

Financial sector bets high on digital media and invests US$327 million in 3 months

E-Commerce Update
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Financial sector bets high on digital media and invests US$327 million in 3 months

The Latin American financial sector has been intensifying its presence in the digital environment in an accelerated way. In the last three months, banks, digital wallets, brokerages and fintechs have invested around US$ 327 million in digital campaigns, resulting in 16.9 billion impressions, according to Admetricks data.

According to Rafael Magdalena, director of US Media Performance, this movement goes beyond a simple budget redistribution.“The increase in investment in digital media represents a strategic turnaround.Since the pandemic, the digitization of financial services has gained momentum, leading banks and fintechs to prioritize digital channels for customer acquisition. Digital wallets, for example, have evolved into full banks, vying for space with traditional institutions (especially in the credit segment”, he says.

The 2024 figures reinforce this strategic change. According to Appsflyer, the financial sector led media investments in the region, with a total of US$ 1 billion 1 billion 1 billion % almost three times more than the second place, the games sector. This leap reveals a transformation in strategic positioning: digital channels are no longer supporting to become pillars of growth. In Mexico, for example, the financial vertical leads the contributions in user acquisition among Spanish-speaking countries.

Also according to the survey, the estimate is that the number of global mobile banking users exceeds 3.6 billion by 2025. In this scenario, the financial sector not only responds to transformations (it has been a protagonist in driving these changes. “This new appetite of investors has been driving the advancement of digital marketing strategies, consolidating the media as one of the main vectors of scale and return. The online presence has ceased to be accessory and has come to occupy the center of acquisition actions”, concludes Magdalena.

When data, channels and context work together

The integration between primary data, smart segmentation and performance technologies has enabled strategies increasingly aligned with consumer behavior. As a result, the digital performance of financial companies has registered a global growth of 27% in 2024.In Latin America, the number of sessions in applications has increased by 50% and installations have risen by 29%, according to Adjust.

For Magdalena, institutions are realizing that being online is not enough. “The sector begins to understand that it is necessary to know where, when and how to appear. This requires good positioning, efficient use of metrics and accurate reading of the public. The diversification of formats and channels is not only a trend; it is essential. The future of economic advertising is in connecting touch points fluidly, activating actions with clear objectives and measuring impact with” precision, he explains.

Today, communication in the area goes beyond brand building. Conversion, retention and re-engagement take center stage.Mobile platforms, CTV, social networks, influencers and Retail Media operate in an integrated manner, requiring consistency throughout the journey.

Financial sector bets high on digital media and invests US$327 million in 3 months

E-Commerce Update
-
0
Financial sector bets high on digital media and invests US$327 million in 3 months

The Latin American financial sector has been intensifying its presence in the digital environment in an accelerated way. In the last three months, banks, digital wallets, brokerages and fintechs have invested around US$ 327 million in digital campaigns, resulting in 16.9 billion impressions, according to Admetricks data.

According to Rafael Magdalena, director of US Media Performance, this movement goes beyond a simple budget redistribution.“The increase in investment in digital media represents a strategic turnaround.Since the pandemic, the digitization of financial services has gained momentum, leading banks and fintechs to prioritize digital channels for customer acquisition. Digital wallets, for example, have evolved into full banks, vying for space with traditional institutions (especially in the credit segment”, he says.

The 2024 figures reinforce this strategic change. According to Appsflyer, the financial sector led media investments in the region, with a total of US$ 1 billion 1 billion 1 billion % almost three times more than the second place, the games sector. This leap reveals a transformation in strategic positioning: digital channels are no longer supporting to become pillars of growth. In Mexico, for example, the financial vertical leads the contributions in user acquisition among Spanish-speaking countries.

Also according to the survey, the estimate is that the number of global mobile banking users exceeds 3.6 billion by 2025. In this scenario, the financial sector not only responds to transformations (it has been a protagonist in driving these changes. “This new appetite of investors has been driving the advancement of digital marketing strategies, consolidating the media as one of the main vectors of scale and return. The online presence has ceased to be accessory and has come to occupy the center of acquisition actions”, concludes Magdalena.

When data, channels and context work together

The integration between primary data, smart segmentation and performance technologies has enabled strategies increasingly aligned with consumer behavior. As a result, the digital performance of financial companies has registered a global growth of 27% in 2024.In Latin America, the number of sessions in applications has increased by 50% and installations have risen by 29%, according to Adjust.

For Magdalena, institutions are realizing that being online is not enough. “The sector begins to understand that it is necessary to know where, when and how to appear. This requires good positioning, efficient use of metrics and accurate reading of the public. The diversification of formats and channels is not only a trend; it is essential. The future of economic advertising is in connecting touch points fluidly, activating actions with clear objectives and measuring impact with” precision, he explains.

Today, communication in the area goes beyond brand building. Conversion, retention and re-engagement take center stage.Mobile platforms, CTV, social networks, influencers and Retail Media operate in an integrated manner, requiring consistency throughout the journey.

The code to power AI

Thiago Araki's
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The code to power AI

Artificial intelligence (AI), once a promising trend, has become a fascinating reality today McKinsey, AI adoption by enterprises jumped to 72% in 2024. Applied in different personal use cases, in organizations and even in governments, AI, especially Generative AI (GenAI), is expected to continue growing rapidly, adding trillions of dollars to the global economy.

Although its benefits are indisputable, there are still nebulous facets Deloitte it found that many organizations believe new problems may arise due to the expansion of AI pilot projects, unclear regulations on sensitive data, and questions about the use of external data (e.g., third-party data under license). Of the companies heard, 55% said they avoid certain AI use cases due to data-related issues, and an equal proportion are working to improve the security of their data.

Digital insecurity was a relevant topic in the 2024 edition of the World Economic Forum, which highlighted it as one of the main risks of today, behind misinformation and fake news, extreme weather events and political polarization. The leaders interviewed mentioned that new tools and technological capabilities, such as those provided by artificial intelligence, should hinder the path to cybercrime throughout this decade.

Preventing is better than remedying

The development of AI ??bring risks to organizations if not implemented correctly.However, a well-designed artificial intelligence can not only prevent vulnerabilities, but also become a highly effective tool to combat possible attacks.For this, the first step is to keep in mind that the adoption of AI must occur in stages.

When protection is prioritized over detection, with preventive actions, breaches become much clearer and easier to control. The main concern of companies should be the security of their infrastructure. A robust AI platform with established components contributes to innovation, efficiency and, consequently, to a safer environment.

One of the strategies in this regard is the adoption of open source, today one of the main drivers of artificial intelligence. Open source has been the engine of innovation for decades and, by combining the experience of developer communities around the world with the power of AI algorithms, releases extreme potential for secure innovation. Open source solutions, based on the open hybrid cloud, give organizations the flexibility to run their AI applications and systems in any data environment, whether in public or private clouds or at the edge, ensuring greater security.

More than secure, a reliable AI

Several factors must be considered when mitigating risks. From the perspective of transparency and explainability, algorithms must be understandable. In addition, it is essential to ensure that AI systems do not perpetuate prejudices.As a leading company in open source solutions, Red Hat promotes collaborative and open development models, where the community can audit and improve algorithms, facilitating the control and mitigation of biases in real time.

In addition, we are committed to democratizing the use of AI??through open source and initiatives such as Small Language Models, which allow more organizations to leverage AI without technological or cost barriers. Databricks it showed that more than 75% of companies are choosing these smaller, custom open source models for specific use cases.

An example is open AI environments that provide a flexible framework for data scientists, engineers, and developers to create, deploy, and integrate projects faster and more efficiently. Platforms developed by open source have security built into the design, making it easier for organizations to train and deploy AI models with strict data protection standards.

Aligned with the future

Another concern of companies and society regarding the use of AI ??on a large scale is related to sustainability. According to a GartnerAI is driving rapid increases in electricity consumption, with the consultancy predicting that 40% of existing AI data centers will be operationally limited by power availability by 2027.

??Optimizing the energy consumption of technological infrastructures is essential to reduce the carbon footprint and mitigate the effects of climate change, contributing to achieving the objectives of the United Nations (UN) Agenda 2030. Projects such as Kepler and Climatik, for example, are essential for sustainable innovation.

AI and its add-ons, such as GenAI and Machine Learning, can and are already doing this by revolutionizing key industries through innovative solutions such as automated medical diagnostics or risk analysis in the justice system. Along with other technologies such as quantum computing, Internet of Things (IoT), Edge Computing, 5G and 6G, this technology will be the basis for the development of smart cities, for the discovery of unprecedented innovations and to write a new chapter of history. But while all these solutions play a crucial role, we must always remember that it is the talents who develop, implement and use them strategically, to solve specific problems and to solve business.

Collaboration is therefore critical to mitigating risk and moving more safely toward a sustainable future built on the foundations of AI. Collaboration based on open source principles promotes transparency, open culture and community control, as well as driving the development of ethical, inclusive and responsible AI technology in the short and long term.

99Food opens registration for restaurants throughout Brazil with revolutionary model, without fees or commissions

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99Food opens registration for restaurants throughout Brazil with revolutionary model, without fees or commissions

99Food officially opens on Tuesday (29), the registration for restaurants throughout Brazil that want to integrate the new food delivery platform of 99. Restaurants across the country, which can register on the platform from today, will not need to pay commission and monthly, costs that excluded many merchants from this system that brings convenience to the population and generates income to thousands of motorcyclists. When the service is launched, establishments will have immediate access to more than 55 million users of 99.

For the first time in Brazil, restaurants will be able to operate on a large delivery platform without paying any monthly fee or commission, accessing profit and growth opportunities & NOT through a one-off promotion.All restaurants in Brazil will be able to take advantage of this model for 24 months from the moment they register, which reinforces 99Food's long-term commitment to the sector to always keep the best deal for those who really make it happen.

By eliminating embedded costs and abusive commission structures, 99Food puts in the hands of restaurant owners the chance to make more money per order, while offering fairer prices for customers. The proposal will also give access to a large portion of the 400 thousand Brazilian restaurants that today have the option of delivery many of them because they can not afford the high rates currently charged and that, with the arrival of 99Food, will finally be able to take advantage of the growth potential that a digital platform like 99 can offer.

“Restaurants no longer need to give a third of what they earn just to cover” costs, says Bruno Rossini, senior director of 99.“This is a revolution.We are giving back control of the market to those who cook and those who deliver. On an average order, restaurants can earn about 20% more than today 201T a real leap that turns delivery into a source of profit, and still guarantees consumers the most affordable food options on the market.”

With 99Food, restaurants will no longer need to raise prices to cover fees and commissions - they will be able to charge the same amount from the counter, attracting more customers with fair and affordable meals.

99Food model returns control to restaurants

From today, any restaurant in Brazil can register at 99Food and choose between two simple models:

  • Full Service: 99food takes care of the whole process, with fixed delivery rate according to the distance;
  • Marketplace: the restaurant receives orders via 99Food, but makes the delivery on its own, maintaining full autonomy.

“This proposal is not a promotion. It is a new standard. And shows our commitment to always offer the best deal to Brazilian restaurants”, says Rossini.“We want to grow together: restaurants, deliverymen and customers, all winning with a more fair and intelligent model. Our ambition is to transform delivery and shape a new future for the food sector in the country”.

With investment of more than R$1 billion in 2025 alone, and presence on mobile of 1 in 4 Brazilians, 99 is the best positioned company to challenge the market and its main players 2 JO uniting mobility, means of payments and now food delivery in a complete convenience ecosystem.

The registration for restaurants is already open throughout Brazil in: merchant.99app.com. Establishments will receive a 30-day notice prior to the start of operation in their region. The launch for consumers is scheduled for mid-2025.

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