Eu Delivergo, a digital platform founded in 2016 that connects retailers to the largest network of autonomous delivery companies in the country, announces a significant milestone in its operation: the realization of approximately nine million deliveries between January and August 2025. The expressive volume consolidates the company's position as a reference in fast, scalable and high level of reliability deliveries in the Brazilian market.

Since its foundation, Eu Delivergo has been dedicated to optimizing last mile logistics, promoting efficiency and predictability for its customers. The platform has expanded its operations, serving a base of 260 active companies, including large retailers, marketplaces and niche players.In the months evaluated in 2025, the company recorded an accumulated growth of 26% compared to the same period of 2024, maintaining the positive expansion trajectory.

The main sectors served by Eu Delivero, between January and August 2025, were Fashion (30%), Pharmacies & Health (25%), Pet (15%), Electronics & Technology (15%) and Supermarkets & Convenience (15%). The diversification of the customer portfolio and the ability to adapt to the demands of different segments demonstrate the robustness and flexibility of the solution offered by the company.

With the proximity of important seasonal dates such as Black Friday and Christmas, Eu Delivergo projects growth of more than 30% in the volume of deliveries in November and December. To absorb the extra demand, the company is strengthening its operational capacity, ensuring that the quality and agility of deliveries are maintained. The goal is to offer more and more efficiency and predictability in the logistics operations of its customers, contributing to the success of digital retail in Brazil.

GoDaddy has announced the worldwide launch of GoDaddy Airo Site Designer, a new WordPress website building tool that uses artificial intelligence to support small entrepreneurs in building their digital presence.

The feature comes as a response to one of the main challenges identified by the GoDaddy Small Business Research Lab: getting a business online with agility. The survey shows that although 64% of entrepreneurs who have already experienced AI report positive results, 39% still do not feel confident in using it and 35% remain unfamiliar with the technology. This scenario reinforces the importance of accessible tools, which simplify processes such as website creation.

With Airo Site Designer, the user can describe the business idea in a simple text command (ex: “I want to open a dog grooming service at home in Sao Paulo”). From this, the tool generates a WordPress site proposal ready to be adjusted and published, including texts, images, layout and other necessary elements. WordPress is recognized as the most robust, but not always friendly, platform for professional websites, and a

From concept to digital presence in less time

Airo Site Designer can shorten the time between the initial idea and the publication of a WordPress site.By reducing the need to select templates, search for images in banks or create sample texts, the tool allows entrepreneurs to devote more attention to the development of their own business.

Available as part of GoDaddy's Managed WordPress Hosting offering, Airo Site Designer is integrated with other features in the company's portfolio, which includes solutions across domains, marketing, e-commerce, and more.

Support also for agencies and freelancers

In addition to small business owners, the novelty can also benefit digital agencies and freelance professionals who serve multiple clients.Airo Site Designer helps quickly turn a briefing into early drafts, reducing repetitive tasks and freeing up time for activities of greater strategic value, such as user experience and growth planning.

Having a website remains essential for many small businesses, and artificial intelligence can help reduce barriers in this process, making creation more accessible and practical”, says Luiz D’Elboux, Country Manager at GoDaddy in Brazil.

WHETHER to open the first business or run several at the same time, Airo Site Designer was designed to support entrepreneurs to put their WordPress site on the air in an agile way, without the need for technical design skills.It is a tool with AI, simple to use and prepared to grow together with each” client, adds D’lboux.

Brazil is experiencing a wave of expansion of entrepreneurship: 96% of the new companies opened monthly are small businesses and more than half of the formal jobs in the country come from this segment 47 Million of Brazilians express intention to undertake in the next 3 years. These numbers show the strength of the call New Economy and they reinforce the need to create bridges between sectors that often operate in isolation. It is precisely to fill this gap that Hub Society in partnership with Equity Group, a holding company led by Joao Kepler, and SME The New Economy, led by Theo Braga, holds today, in Sao Paulo, a meeting with the presence of more than one 30 Ecosystems business, innovation, education and industry in Brazil.

“We want this meeting to go far beyond an exchange of cards. The idea is build bridges among sectors that rarely dialogue, such as academia, media, technology, finance, so that they leave with concrete” projects, says Eduardo Nunes, founder of Hub Society.The investor points out that the format was carefully designed to ensure representativeness: bank directors, innovation hub presidents, startup managers and association executives they will be in the same environment.“Connecting those with a vision of the future is the shortest way to business ”, says Joao Kepler, CEO of Equity Group.The proposal is to transform this meeting into a catalyst for partnerships and joint initiatives that can impact the market immediately and durably.

The list of confirmed includes names of weight as Stanford; InovaBra, Cubo Itau; MIT Tech, XP Education, Editora Gente, among others. The logic is simple: each guest is one strategic point within its ecosystem, which makes it possible to access, in a maximum of 2 phone calls, any relevant contact in Brazil. Logic works as a network of strategic shortcuts. Each dinner guest officially represents an ecosystem, whether it is a bank, a trade association, an accelerator or an innovation hub, and has direct access to the main leaders of this group. This means that if a startup needs support for internationalization, for example, it is enough to trigger the present representative, who in up to 2 phone calls connects the demand to those who can solve it. The concept turns the meeting into a national network of ecosystems, where any relevant contact is just a few steps away, eliminating barriers of access is rather than an objective business. ecosystem network that connect to generate value among themselves.

In addition to business connections, the dinner will also have a relevant social development. The results and projects that arise from the articulation will be reverted into a training program for 500 young university students in technology and artificial intelligence, an initiative made possible by Hub Society, sponsor of the event, in partnership with Atria. Thus, the meeting not only brings together some of the main business and innovation hubs in the country, but also it gives value to society, reinforcing the role of the business ecosystem as an agent of economic and social transformation.

Mastercard is driving artificial intelligence payments through new developer tools, expanded consulting services and even deeper collaboration across the global technology and finance ecosystem.These efforts are creating the foundation for smarter, more secure shopping experiences, with the use of artificial intelligence and agentic, while helping to set the standards for how AI can securely and reliably make payments.

Building the future of shopping with artificial intelligence

Mastercard is working in partnership with AI and commerce leaders including Stripe, Google and Antom (from Ant International) to make transactions secure with agentic affordable and scalable for merchants and platforms worldwide.By the end of the year, all Mastercard cardholders in the United States will have access to the program Mastercard Agent Pay prior to this, Citi and U.S.Bank customers with Mastercard cards will be the first to be able to experience AI-powered shopping as solutions such as PayOS and other industry partners begin to operate.

New tools to speed up implementation

In addition, to help developers and businesses get started quickly, Mastercard is launching:

iglio Toolkit: Available no Mastercard Developers, the toolkit allows AI assistants and tools with agentic access and interpret Mastercard API documentation in an integrated manner, using structured and automated content through the Model Context Protocol (MCP). This facilitates integration with platforms such as Claude, Cursor and GitHub Copilot, Making Mastercard APIs more accessible and easier to use in workflows with agentic. The availability of MCP complements the protocol Agent2Agent.

^agent Sign-Up: A simple way for those who use the Toolkit Agent identify your agents and access AI-enabled Mastercard products and services.

2 Insight Tokens A secure and controlled way for agents to access and use Mastercard authorized information. As you trade with agentic evolves, the Insight Tokens they will allow consumers to receive, with their consent, more personalized and useful experiences and information Insight Tokens they are based on Mastercard technology already compatible with B2B partners, such as Concur SAP.

– Agentic Consulting Services Expert support to help issuers, acquirers, merchants and AI enablers design intelligent shopping experiences and implement these solutions faster.

Setting the standards for the future of payments

Mastercard is leveraging its expertise in defining global and interoperable digital payments standards, including approach payments and tokenization, to help establish how payments should work in environments with agentic. In partnership with a FIDO Alliance and yours Payments Working Group, Mastercard and other industry leaders are developing a standard of verifiable credentials for payments, it confirms transaction details such as value, merchant and product. This ensures that everyone involved in the transaction is assured that it has been approved by the buyer, paving the way for a more secure, fluid and reliable basis for payments with agentic.

Building the foundation for experiences with agentic

“Antificial intelligence payments are not just a trend, they represent a” transformation, said Craig Vosburg, director of services at Mastercard.“Payments need to be an integral part of the experience with agenticwe are building the infrastructure for a new generation of smart transactions, where consumers and developers can empower AI agents to act on their behalf with trust, transparency and accuracy

“We are working with partners across the ecosystem to create the standards and tools that will define commerce with agentic”, said Jorn Lambert, chief product officer at Mastercard.“We are committed to enabling a trusted environment for artificial intelligence payments to expand globally

Mastercard infrastructure and standards are designed to support trusted transactions with agentic in the real world today and are poised to scale as more people and businesses adopt them.

Start Growth, a venture capital manager founded in 2014, is launching a new front to support startups in the early stages: its own digital marketing operation integrated into the acceleration program.The goal is to solve a recurring bottleneck of companies that have already validated the product, but have not yet been able to structure sales strategies and attract customers.

According to a survey by CB Insights, 42% of startups end their activities due to lack of market and 29% due to capital problems. In Brazil, data from the Brazilian Association of Startups (Abstartups) show that 74% of emerging companies are in the initial phase, precisely the most vulnerable stage in terms of cash. It is in this scenario that Start Growth intends to act, offering a marketing and communication structure already ready, with lower costs than assembling a team of its own.

According to Marilucia Silva Pertile, co-founder of Start Growth and a mentor of startups, the decision was made after observing recurring difficulties in the portfolio. “I have realized that most startups we serve, especially initials, have the product ready, minimally validated, but can not invest in basic structure to sell and grow”, he says.

The executive explains that the proposal is to take a more active role within the selected companies. “We are offering startups that open the cap table for us a digital marketing operation within Start Growth, to accelerate this faster. The startup will pay a monthly fee much lower than it would have with its own structure, and at the same time will have a team dedicated to creating and executing strategies with us”, he says.

In practice, the manager will assemble a team specialized in media, digital marketing and communication, led internally. The model differs from a conventional agency, since Start Growth becomes part of the cap table and therefore shares the risk and return of the business. “We do not want to be compared to an agency, because the agency does everything packaged the same for everyone. Being in the cap table, it makes much more sense to fight for the results, to be really the growth”, says Marilucia.

She also points out that the solution seeks to reduce common delays in startups that try to structure marketing internally. “Recently we saw cases in which the startup took months to hire and train an analyst or to hit basic campaigns. At that time, the mouth of the funnel was empty. With our team, in six months we will already be validating hypotheses, accelerating and bringing qualified lead”, he highlights.

The financial weight of the structure itself

A survey based on average salaries in Brazil shows that setting up a minimum internal digital marketing team costs around R$ 25 thousand per month (R$ 6 thousand), a performance manager (R$ 10 thousand), a designer (R$ 5 thousand) and automation tools, paid media and CRM that add up to other R$ 4 thousand monthly. This value does not include labor charges, training time and learning curve.

In the model announced by Start Growth, the selected startups pay a significantly lower monthly fee, with access to an already structured and dedicated team. The differential, according to the manager, is in the alignment of interests: as Start Growth starts to compose the cap table, the return depends directly on the commercial success of the startup.

Global acceleration trend “hands-on”

The Start Growth strategy follows a trend observed in international acceleration programs.Y Combinator, in Silicon Valley, has created teams of growth, product and technology specialists who work directly in the invested companies, shortening the learning time.In Brazil, accelerators such as ACE and Darwin Startups have also expanded the offer of internal services, going beyond the check and offering support in sales, people management and technology.

This movement reflects a change in the profile of early stage investors. Financial capital remains essential, but is no longer enough to differentiate a program. According to the Global Accelerator Report 2023, more than 60% of global accelerators have started to offer complementary services such as marketing, legal and operations to increase the chances of survival of the startups invested.

With the new digital marketing cell, Start Growth is positioned in the same way, with a proposal adapted to the Brazilian reality: reduce costs and accelerate commercial results of startups in the early stage, precisely when the cash is shorter and the risk of mortality is higher.

The expectation of the manager is that the model will increase the attractiveness of the acceleration batch, currently with registrations extended until September 18, and strengthen the ability of startups to generate revenue soon after the initial validation of the product.

Delivery has consolidated as a strategic sales channel in Brazil, but the accelerated expansion has brought a side effect, it is the operational complexity for restaurant managers and franchise chains. To face this scenario, Alphacode, a company that is responsible for large projects such as Domino’s Pizza, Madero and China In Box, announced an investment of R$ 10 million in the development of AnyFood, a platform that promises to simplify the operation and reduce by up to 30% the costs linked to multichannel delivery.

The system centralizes orders on a single screen, automatically synchronizes menus between marketplaces and integrates inventory and POS data.In addition, it provides consolidated reports that offer greater visibility into business performance.

According to Rafael Franco's, CEO of Alphacode“'s exclusive reliance on marketplaces puts pressure on restaurant margins and increases operational vulnerability. AnyFood comes to give networks more control and efficiency, allowing them to focus on what really matters, the” customer, he says.

Data from the Brazilian Association of Bars and Restaurants (Abrasel) show that delivery already represents about 30% of the revenue of many food networks. At the same time, market research indicates that managers even spend weekly hours just updating menus in multiple applications, a process that compromises strategic decision making.

Franco reinforces that the centralization of operations is an inevitable way to ensure competitiveness.“The future of delivery is multichannel and integrated. Who does not centralize its management will lose efficiency and margin.We are talking about a sector that moves billions every month in Brazil and that needs robust solutions to remain sustainable”, he explains.

The executive highlights that the tool should not be seen only as software, but as an infrastructure that prepares restaurants and franchises for an increasingly digital scenario. “Our goal is to eliminate operational chaos and offer predictability.When managers have clarity on costs, inventory and sales in real time, they can make smarter and more profitable decisions”, he concludes.