Taboola Expands Access to Performance-Focused Bidding Technology for All Advertisers

Taboola, a global recommendation company for the open web, announced today that its performance advertising-focused bidding technology, Maximize Conversions, is now available to all advertisers.

Until recently, thousands of advertisers were already using Maximize Conversions, an AI-powered technology that allows them to increase conversions and reduce campaign costs on the Taboola platform. This solution automates the bidding process, eliminating the need for complex manual optimizations. Advertisers can simply set their budget and marketing goals, while the algorithm manages campaigns efficiently and effectively, keeping costs within the established limit. As a result, many users have reported an increase of up to 110% in campaign conversions when using Taboola's conversion tracking methods and tools.

With the new update, any advertiser can now access Maximize Conversions, regardless of how they set up their campaigns and without needing to use Taboola's conversion tracking tools. This significantly expands the technology's reach, enabling thousands of new advertisers to run campaigns with Taboola.

Today's announcement coincides with the growing adoption of Maximize Conversions, which is already being used by 701,000 advertisers, including major brands like Hyundai, ERGO, Leica Camera, Sonova, Peugeot Turkey, and Opel Türkiye. Taboola saw an impressive 1,000,000 increase in the number of campaigns launched with Maximize Conversions in Q2 2024, compared to the previous quarter.

"We're committed to making it easier for our advertisers to succeed on Taboola, and the massive adoption of Maximize Conversions demonstrates that advertisers appreciate the technology and, more importantly, it works to drive results in performance campaigns," said Adam Singolda, CEO and Founder of Taboola. "With 70% of our advertisers already using this tool, we're now extending this capability to thousands of other advertisers, enabling everyone to harness the power of AI to maximize their results."