Customer Week boosts online sales with an increase of 13.94%, reveals Getnet.

A survey conducted by Getnet, the global payment fintech of the Santander Group, during Customer Week (September 15-21, 2025) shows that Brazilian commerce saw a 13.94% increase in revenue compared to the same period in 2024.

The result was primarily driven by digital retail, which saw a 12% increase, while physical retail grew by 9%.

In the segment breakdown, Unclassified Durable Goods led overall growth, with a revenue increase of 25,52%, demonstrating greater consumer appetite for higher-value-added products. Another highlight was the footwear sector, which saw growth of 7,58% in the period. In online retail, the Family Clothing Sales category also performed positively, with an increase of 11,12%, reinforcing the importance of apparel in e-commerce.

Analysis of Customer Week data shows that promotional initiatives, combined with expanding digital channels, contributed to increased sales during the period. The performance observed across different segments and channels reinforces the importance of integrated strategies to meet the new consumer dynamics,” says Rodrigo Carvalho, Chief Analytics Officer at Getnet.