QualiBest launches QMetrics, a tool that compares product performance with market standards

The QualiBest Institute has just launched QMetrics, an innovative solution for product analysis and comparison in the market, based on metrics extracted from sensory tests.The tool transforms research data into strategic intelligence by allowing brands to compare the performance of their products with historical averages, offering a clear view on attributes such as taste, texture, crispness, appearance and color.

With a standardized database, QMetrics makes it possible to identify, for example, whether the crunchiness of a new snack is above or below the market average, or whether the residual flavor of a drink best meets the expectations of the target audience. These analyzes are made from three pillars: standardization of questions, identification of the correct attributes and scales, and construction of an organized and dynamic database.

“The market needs quick but well-based decisions.With QMetrics, we were able to turn a simple product evaluation into a comparative report.It is possible to know, accurately, where the product stands out and where it needs to improve to become more competitive”, says Camila Ricomini, product manager at QualiBest.

The data presented by QMetrics facilitates both the adjustment of formulations and the targeting of marketing strategies, helping companies to reduce risks in launches and enhance the performance of their products. One of the examples cited shows an item that had 90% of approval in the “ residual taste” attribute, while the market average is at 78%. This difference can be decisive in a scenario of high competition and demanding consumers.

More than a comparison tool, QMetrics positions itself as a guide to evidence-based innovation.The QualiBest Institute also offers a digital Hub that integrates its platforms, allowing the monitoring of research projects with integrated metrics in a centralized and secure way.