Organizational psychologists need to ensure a business culture that is consistent with business strategy

According to the Brazilian Catalog of Occupations (CBO), the organizational psychologist is a professional who carries out activities in the field of psychology applied to work, as a two-way street, which enables the alignment between the needs and expectations of professionals with the strategic objectives of the company.

“A psychology in the corporate area began to expand its operations beyond the selection of personnel and adaptation to work from the 1950s. With the increasing complexity of companies and greater appreciation of the well-being of workers, the area began to cover topics such as motivation, leadership, organizational development, professional environment, occupational health and ergonomics”, says Neide Leite Galante, Head of Human Resources, Management and People Development at ButtiniMoraes.

According to the head of HR of ButtiniMoraes, currently, the area is constantly evolving to follow the changes in the world of work and the new demands of companies.“Today, the performance of an organizational psychologist has extreme relevance in the strategic planning actions of a company, and must necessarily be inserted in its purposes, from the definition of the mission, vision and, especially, values, when it wants to consolidate, grow and stand out before the competition”, explains Neide.

For a company to achieve its goals, it is necessary to have an effective people management, focused on the generation of values of the business culture, starting from human capital, working with diversity and transforming the business into a competitive advantage. It is also necessary to define priorities to develop a work environment that ensures a culture consistent with the business strategy.

In this sense, the psychologist has a fundamental role in companies in order to make their contributions known, make interdisciplinary connections of their activities and influence other professionals to understand and value their practices, acting as a strategic partner for the success of the company, in order to contribute significantly in various aspects.“His mission is to promote individual and organizational well-being in accordance with the culture and business strategy, and to achieve it, it must act in several areas, such as:

• Organizational Culture . In order to develop and strengthen the company's culture, ensuring that it is ethical, positive and aligned with values. It should also promote effective internal communication, creating channels for professionals to feel heard and valued. In addition, it should manage strategic changes effectively, minimizing negative impacts and promoting the adaptation of professionals to new realities.
• People Management attract, select and integrate new talent, ensuring the right people are in the right positions; develop training and development programs to enhance the skills and knowledge of professionals. It also needs to manage the performance of professionals and provide constructive feedback to help them improve. Other assignments are to implement career and succession management programs, preparing talents for the future, and manage interpersonal and group conflicts to promote a more harmonious and productive work environment.
• Health & well-being it takes care of the mental health and well-being of employees, preventing stress, burnout and other work-related problems. Implement programs to promote health and quality of life at work. Guide employees on ergonomics and occupational health. Advise the company in the prevention of occupational accidents and diseases.
• Leadership ''should help managers develop their leadership and people management skills so they can motivate their teams and achieve better results, as well as promote a positive and participatory leadership style that values collaboration and teamwork, as well as develop coaching and mentoring programs.
• Research & Development udo has to conduct research to identify the needs of professionals and the company, develop and implement new tools and methodologies to improve people management, and keep up to date on the latest trends in organizational psychology and human resource management.
• Conflict Prevention ''Must also have the essential ability to mediate interpersonal and group conflicts through assertive communication techniques, active listening and negotiations, assisting in the resolution of conflicts in a peaceful and constructive manner in order to promote a more harmonious and productive work environment.

“Oorganizational psychologist is an essential partner for the success of the company and contribute significantly in several aspects, because by acting strategically and aligned with the company culture, it collaborates to promote greater satisfaction of professionals and to ensure that the organization is prepared for the challenges of the business world and achieving the” objectives, emphasizes Neide.