Marketing professions that have become trend & you did not even notice

New technologies, consumer behaviors and forms of engagement emerge at a rapid pace, creating demands for professionals with skills that, until recently, did not even exist. On this Marketing Professional Day, celebrated on May 8, Gustavo Costa, CEO of LGL Case and expert in digital strategies, points out the professions that have become trend quietly & why they are revolutionizing the way brands connect with their audience.

Growth Hacker: the alchemist of growth

Unlike traditional marketing, the Growth Hacker it is not limited to one-off campaigns. it works at the intersection of marketing, technology and data analysis, Using rapid testing, automation and creative strategies to scale businesses at reduced costs.

“Many companies still think of growth hacking as a tactic only for startups, but it is already a necessity even in large corporations”, explains Gustavo.“se professional dominates from SEO and paid media to programming notions, because he understands that growth today depends on continuous experimentation and data-based optimization.”

According to him, platforms such as Google Ads and Meta have evolved so much that generic campaigns are no longer enough.“O Growth Hacker knows how to extract insights from analytics, adjust funnels in real time and even create internal tools to automate processes.It is a rare profile, but that generates tangible ROI”, says the CEO of LGL.

Chief Experience Officer (CXO): the guardian of the customer journey

While the CMO (Chief Marketing Officer) focuses on the attraction, the CXO it is responsible for ensuring that every interaction with the brand ith customer experience as a top priority, this position has gained traction in industries such as retail, SaaS and financial services.

“O consumer no longer tolerates bad experiences. A CXO not only maps the journey, but uses AI and real-time feedback to anticipate pain and customize each touchpoint”. “Companies like Amazon and Netflix have been operating like this for years, but now even SMBs need someone who unites UX, service and data under the same” strategy.

Generative AI expert: the new storyteller

The explosion of tools like ChatGPT, Midjourney and Synthesia has created a demand for professionals who know how to apply artificial intelligence ethically and efficiently in marketing. This specialist goes beyond the basics: it understands advanced prompts, integrates APIs into workflows, and uses AI to hyper-personalize content.

“A Generative AI is not only about creating posts or images fast. It allows, for example, to generate thousands of ad variations for automated A/B testing or even produce videos on demand for different audiences”, says Gustavo. “But the challenge is to balance automation with authenticity & authenticity & so the professional of the future needs to have creative and analytical vision at the same time.”

Community Coordinator (Community Manager 2.0)

Social networks are no longer just channels of dissemination, but spaces for community building Community Manager's modern, second Costa, second you need to master everything from moderation to engagement strategies on emerging platforms (like Discord and Twitch), plus analyzing membership metrics not just reach.

“Brands that invest in loyal communities have smaller churn and larger advocacy.This professional is almost a 'DJ of’ relationships: mixing content, interaction and exclusivity to keep the audience engaged in the long term”, he compares.

Why are these professions here to stay? Gustavo explains that the rise of these positions reflects three megatrends:

1. Data as raw material: “Without predictive analytics and accurate attribution, marketing becomes a long shot.”
2. Experience > Advertising: “The customer wants utility, not just beautiful messages.”
3. Intelligent automation: “Who does not know how to use AI will lose efficiency for competitors.”

“In 2024, the marketer needs to be a Swiss-made’: technical enough to understand data, but creative enough to humanize” technology, concludes. “These new functions are no fad. They are the answer to a market that requires speed, customization and measurable” results, concludes the CEO of LGL Case.