Digital products gain strategic asset status and drive recurring revenues in Brazil

Digital products have become a prominent place in the new Brazilian economy. From e-books and online courses to mentoring and platforms with embedded technology, these intangible assets are no longer just one-off income channels to become assets with scalable value, continuous monetization capacity and, above all, potential for negotiation in corporate acquisitions and mergers.

According to Thiago Finch's, founder of Holding Bilhon, a reference in the digital launches market, “os digital products are no longer simple contents”. They are assets with predictable cash flow, high margin and great capacity for appreciation. Therefore, they are already treated as sellable equity in strategic agreements between companies “, he says. 

He explains that the new generation of infoproducts does not depend on constant exposure or noisy releases to generate revenue.“Today, it is possible to bill predictably, even behind the scenes”, he says.

Data from Grand View Research projects an average annual growth of 12.8% in the global marketing automation market by 2030. This advance reinforces the relevance of models that integrate technology, customization and scalability that are central characteristics of modern digital products. In Brazil, platforms such as Clickmax, created by Finch, allow structuring the entire sales journey in a single environment, from lead acquisition to automated after-sales.

The secret to transforming a digital product into a lasting asset is in building an ecosystem. This includes not only the product itself, but also the acquisition channels, automation flows, engagement strategies and brand positioning.“A well-designed funnel, with customization based on user behavior, makes the digital product a living organism, which adapts and continues to generate revenue even without frequent launches”, he explains Finch;

A McKinsey survey found that 71% of consumers expect personalized interactions and are frustrated with generic communications, as it justifies using artificial intelligence and data analytics as the foundation for creating more profitable digital experiences.

In addition to scalability, infoproducts have come to integrate high-impact corporate negotiations. Holding Bilhon, a group of companies led by Finch, already uses digital products as part of its “valuation” in agreements with investors and strategic partners.“An online course with a high conversion rate, consolidated social proof and automated structure can be worth as much as a physical store. It generates cash flow, has a proprietary audience and can be replicated globally. This attracts funds and companies in search of profitable and liquid assets”, says Finch.

This vision has also been reflected in acquisitions of digital platforms by technology and education companies. The logic is simple, the more consolidated and predictable the performance of the digital product, the greater its market value. The appreciation of digital products is also directly linked to the construction of brand and online reputation. 

For Finch, the perception of customer value is one of the most determining factors in the conversion and longevity of the business.“In digital, trust is the greatest asset.And it is built with consistency, presence and delivery. A good digital product is not only content, it is brand, experience and relationship”, reveals.

According to McKinsey, companies that invest in transparency and personalization can increase their revenues by up to 15%, reinforcing the thesis that branding and performance are today inseparable.

The transformation of digital products into strategic assets marks a new phase of the creative economy.They not only generate income and authority, but can be sold, transferred or integrated into larger business structures.

And this movement is irreversible.“A era of noisy releases is giving way to the silent construction of value. Who understands this, builds assets that work for years, even when the creator is no longer ahead of the” cameras, concludes Finch.