Eight out of ten consumers plan to buy gifts online for Mother's Day

With Mother's Day approaching, a new survey conducted by Privalia ''' hub connecting consumers to more than 600 “love brand” national and international 'tis reveals the main consumption trends for the commemorative date, the second best for retail losing only to Christmas. The survey, which heard 2,646 consumers, pointed out that the vast majority 'OT 81% of RESPONDents & DOs must make their purchases in online stores, consolidating e-commerce as the preferred channel when choosing the ideal gift.
 

Another relevant point presented is that the celebration goes far beyond the traditional figure of the mother: godmothers, grandmothers, mothers-in-law, wives, daughters and even consumers themselves for 77% of the interviewees, the intention to give is linked to all the people who occupy this affective role in their lives. Thinking about it, the campaign for the date of Privalia has as motto “Moms are all the same, only not”, to celebrate all diversity of styles.
 

The most desired categories for this year are fashion & Accessories (62%), followed by footwear (41%) and perfumes and cosmetics (28%), items that reflect the desire for gifts that are symbolic, affective and stylish. Still according to the study, 48% of respondents begin to research one month in advance, and 84% make the purchase two weeks or more before the date, which points to an increasingly planned behavior.

Attractive price and freight value are decisive 

The survey also revealed the factors that most influence the purchase decision: good prices (70%), promotions and discounts (66%) and free shipping (49%). In contrast, freight value (76%) and delivery time (54%) appear as the main reasons that lead the consumer to give up the acquisition.

For Privalia, the survey reinforces the importance of uniting curatorship, practicality and good conditions to accompany the consumer on such a special date. “Mother's Day is an opportunity to express affection and recognition through meaningful gifts.Our role is to facilitate this choice, offering style, desired brands, trust and real advantages for our customers”, highlights Andrea Figueira, marketing head of Privalia.
 

Consumption behavior also indicates a concern with the amount invested. Most intend to spend up to R$200.00 and 71% choose to install on the credit card.Multi-brand websites and marketplaces, such as Privalia itself, were pointed out as the most accessed in the period.