Noodle Announces Carolina Rossettini as Partner and COO

Noodle, a fintech specializing in the creative economy, is strengthening its leadership structure with the arrival of Carolina Rossettini as partner and COO. With a solid track record in influencer marketing, communications, and the creator economy, the executive takes on the challenge of driving operational expansion, enhancing engagement strategies, and strengthening the connection between brands and content creators.

With a degree in Journalism and a postgraduate degree in Digital Media from ESPM, Carolina has built a solid career spanning over twelve years at leading communications companies worldwide. Her experience spans influencer marketing, digital marketing, public relations, communications consulting, events, social media, and crisis management – having led high-performance teams and participated in award-winning case studies.

She was a pioneer in the influencer marketing market and helped structure the operations and teams of the largest companies in the segment, responsible for developing processes, plans, squads, products, and exclusive and customized proprietary methodologies. She also represented some influencers and actors for Rede Globo.
Among the companies where he has worked, in different roles, are BR Media, MIS, Squid (Wake), Grupo Dreamers (Artplan), MField, Play9, Grupo In Press, AND'ALL (Publicis Groupe) and Burson-Marsteller, in addition to serving large national and global clients such as EssilorLuxottica, Amazon, Arcos Dorados (McDonald's), Colgate-Palmolive, Coca-Cola Femsa, AMBEV, Unilever, Whirlpool, Samsung, Johnson & Johnson, GPA (Grupo Pão de Açúcar), Facebook and Rock in Rio.

"Taking on the role of COO at Noodle is an opportunity to further boost the creator economy market in Brazil through an innovative and much-needed solution for both agencies and content creators, and I say this because I've been on both sides of the aisle," highlights Carolina Rossettini.

"Noodle is growing exponentially in relevance among the sector's leading players because it is the only fintech offering financial assistance, advances, and automated campaign intermediation, which professionalizes and protects payment flows at a time when there is so much talk about the need for professionalization, transparency, and security. Working alongside Igor Bonatto and his team is the certainty of another firm step forward in influencer marketing. I hope to contribute in the best possible way to this constant cycle of innovation and growth," concludes the executive.

Carolina's arrival reinforces Noodle's commitment to offering increasingly innovative financial solutions aligned with the needs of influencers and professionals in the creative economy. The fintech, which already stands out for facilitating the anticipation of receivables and providing access to credit quickly and securely, intends to further expand its impact on the sector with the expertise of its newest member.

With this strategic move, Noodle is positioning itself for a new cycle of growth, consolidating itself as a leading reference for its customers and expanding its presence in the digital market.