In marketing, Data Driven Culture means competitive advantage

Among the business expressions that have become more popular in recent years, the Data Driven’ (Data Culture has proved to be a great differential for business. According to the study Trends 202459% of professionals from Brazilian companies claim that their organizations already operate with data at some level. 

Being Data Driven is essential in Marketing, not only to understand the demands of customers, but to reach another level Marcell Rose, General Manager and Vice President of Sales in Latin America at Clevertap, “becoming Data Driven is not just about extracting customer data, but using it to create personalized sales strategies as well as” relationship, explains the expert. 

In this sense, a study by TOTVS points out that 98% of Brazilian companies already collects data from the journey of their customers. However, 27% of them do not believe that this practice is essential for marketing. For Marcell Rosa, this resistance can negatively influence a business: “We did a research with the objective of calculating the impact of personalization of e-commerce applications, which is only possible to do with a thorough analysis of data. With this survey, we found that personalized strategies had 7 times more purchases in comparison with generic strategies”, points out. 

A projection of Mckinsey he points out that by 2025 the Data Driven culture should become a predominant reality in business, enabling Artificial Intelligence to offer real-time insights for decision-making.“Thanks to advances in data analysis and artificial intelligence, online retailers can better understand individual consumer preferences and offer highly relevant recommendations.It is not just about suggesting products, but building relationships, understanding the unique needs and desires of each” customer, he explains Marcell Rose, General Manager and Vice President of Sales in Latin America at Clevertap. 

About CleverTap

CleverTap it is a complete customer engagement platform that helps brands personalize and optimize all consumer touchpoints to improve user engagement, retention, and lifetime value. The platform empowers companies to orchestrate experiences for individuals in their life cycles and design personalized journeys that last a lifetime. It delivers analytics that span every aspect of the lifecycle, enabling companies to evaluate and optimize every experience in real time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter, faster decisions.The all-in-one platform unifies experiences from every touchpoint, opening up to a new era of customer engagement.

CleverTap is trusted by 2,000 customers and is headquartered in Mountain View, California, with a presence in San Francisco, New York, Sao Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore and Jakarta.