THE Freshworks today announced a partnership long-term with McLaren Racing, becoming Official Partner of the McLaren Formula 1 team.Mclaren has integrated Freshworks' ITSM (IT service management) solution, the Freshservice , with the goal of increasing productivity through more agile and efficient IT services across the team.
With Freshservice powered by artificial intelligence, the McLaren Formula 1 team ensures that its global IT operations run smoothly, serving service requests in a fast and integrated manner ¡ ̄ even during the intense racing season around the world.
Freshservice supports McLaren IT staff in reducing technology issues, enabling staff to focus their efforts on track performance.Efficient and uncomplicated processes reduce friction, accelerate incident resolution and improve service delivery.
The Freshworks brand will be featured on McLaren Formula 1 team race cars and team uniforms until the end of the 2025 season and will continue to be featured in subsequent seasons & will debut this weekend at the Belgian Grand Prix.
Zak Brown, CEO of McLaren Racing, said
“Increasing our efficiency off-track is a key factor in improving our performance within them. With market-leading partners like Freshworks, we have been able to achieve this goal.It is a pleasure to welcome the team.”
Dennis Woodside, CEO of Freshworks, said“Nos teamed up with McLaren Racing to optimize its IT operations and bolster the support essential to achieve high performance.Our enterprise solutions are designed to be easy to deploy, use and configure, accelerating McLaren's IT capabilities in the AI era.We are proud to offer intuitive software that directly supports the mission of eliminating complexities on and off the track
