Email marketing remains one of the effective tools to engage customers and increase sales in e-commerce. Thinking about it, the Mailbiz just launched a new feature of dynamic templates integrated with Shopify. This innovation allows merchants to automatically personalize their emails based on up-to-date store data, optimizing communication and increasing conversions.
What are dynamic templates?
Unlike static templates, dynamic templates automatically adjust to each shipment, bringing personalized information to each customer.The new integration allows the same template to display recommended products, order updates, and unique promotions based on user behavior and Shopify information.
Benefits of integrating with Shopify
The new integration between Mailbiz and Shopify brings strategic advantages to merchants who want to optimize their email marketing campaigns:
1. Real-time customization
Dynamic templates pull information directly from the Shopify store, ensuring that the email content is always up to date.This includes inventory, pricing, product descriptions, and images.
2. Greater relevance and engagement
With personalized emails based on purchase history and user behavior, the engagement rate tends to increase, reducing unsubscribes and improving conversion.
3. Efficient automation
Combining dynamic templates with automated Mailbiz flows allows merchants to send emails at the right time, focusing on buyback strategies, abandoned cart recovery, and exclusive offers.
4. Time saving and productivity increase
With dynamic templates, you do not need to create multiple versions of the same email. Personalization happens automatically, reducing the time spent setting up campaigns.
How to start using dynamic templates?
If you already use Mailbiz and have a store in Shopify, the setup is simple:
- Access the Mailbiz platform and connect your Shopify store.
- Choose a dynamic template and customize the visual elements.
- Set personalization rules based on customer behavior, purchase history and preferences.
- Activate your automated flows to send dynamic emails at the right time.
With dynamic templates built into Shopify, Mailbiz helps merchants communicate with their customers.This new feature enables advanced customization, greater campaign efficiency, and better sales results.