Lomadee takes back its original name and reinforces its leadership in affiliate marketing, an industry that moves more than US$ 15 billion per year

Lomadee, a pioneer in affiliate marketing in Latin America, is back. After three years operating as SocialSoul, the brand reverts to its original name in a strategic move led by the holding company A&EIGHT, End-to-end digital solutions ecosystem, which acquired the company recently. The move aims to strengthen brand recognition in the industry, which has moved more than US$ 15.7 billion globally in the last year, according to data from Dustin Howes. 

Created in 2009 by the Buscape Group, Lomadee revolutionized the market by introducing affiliate marketing in Brazil 2009 sales model in which an individual or legal entity promotes a product or service through links in groups or social networks and, with each sale made, receives a commission. The digital interface is an important differential that allows advertisers to advertise their products and services through registered members and democratizes access for the population seeking income complementation. 

The company has already been voted three times the best affiliate platform for e-commerce in the years 2015, 2018 and 2019. Today, Lomadee connects more than 1 million people to 350 partners, including Electrolux, Guess and Xiaomi 2018 generating R$ 1 billion revenue per year and impacting more than 40 million consumers. 

According to Hugo Alvarenga, partner and CEO of Lomadee, the decision to resume the name in which the company became known is precisely due to the historical strength attributed to Lomadee in recent years. “Since we finished the acquisition process, we knew the importance of rescuing the identity of Lomadee. The market recognizes and trusts this name, and we want to further enhance this” connection, he details. 

In addition to the name change, the brand must also undergo transformations in its products and technologies. The strategy, which received a total investment of R$ 6 million, will be to take advantage of the business knowledge and expertise of knowing how to deal with Lomadee affiliates in a joint way with the other companies that make up the A&EIGHT umbrella, according to Alvarenga. 

One of the first innovations, in this sense, happens with an integration between Lomadee products with Monitfy, another holding company that offers the performance of affiliates directly linked to the brands. “While the first operates in a kind of open sea of professionals, Monitfy offers a white label solution or ready platforms that can be customized or customized so that a specific brand uses according to its need 5 for customers. The idea is to connect these two worlds, starting to offer new resources and strategies for both”, details the executive.

Heated sector and new opportunitiesThe rebranding and strengthening of the Lomadee brand happens at a favorable time, with the affiliate marketing sector quite heated. According to the study by Dustin Howes, the global affiliate market has achieved an increase in revenues of US$ 1.4 billion in the year 2024 compared to the previous year. Brazil, one of the global leaders in the modality, has seen the number of affiliates grow 8% in the last two years, according to a report by Admitad.

“We are excited to continue contributing to the growth of the market, strengthening digital retail and expanding income possibilities for people, affiliate consultants and influencers, and collaborating with the expansion of the sector. Affiliate marketing is very strategic for brands, and we know the strength of Lomadee in this context”, concludes Alvarenga.