In a highly competitive scenario, the lack of intelligent data tracking is still one of the main reasons for project failure.In 2024, about 70% of corporate projects worldwide failed to achieve their original goals or exceeded budget and deadlines, according to the Project Management Institute (PMI).
For Denize Navarro, engineer and founder of Ananda Consultoria, this index could be lower if there was more attention to the management of strategic indicators. “Indicators are not cold numbers in reports; they tell stories about people, processes, and opportunities. When well defined, they reveal bottlenecks, show where talents can best be applied, and allow leadership to act before problems become” crises she says.
Ananda Consultoria's experience with clients such as CVC Corp, Fast Shop, Pearson and Evera by Citrosuco reinforces that the proper use of KPIs goes beyond operational efficiency: it also directly impacts on motivation and retention of talent: When the team sees that their results are being followed fairly and transparently, there is an immediate gain in engagement and sense of belonging”, explains Denize. “This reduces rework, waste and strengthens corporate culture.”, continues.
Data from McKinsey consultancy points out that indicator-driven companies and advanced analytics are 23 times more likely to win customers, 6 times more likely to retain talent, and 19 times more likely to be profitable. For Denize, this shows that data intelligence is inseparable from caring for people: “There is no sustainable outcome without a balance between performance and well-being. Strategic indicators, when used with purpose, help create healthy environments and more resilient and profitable companies”.
As the market becomes more dynamic, interpreting indicators in depth is no longer a differential and becomes a basic requirement. “It is this combination of human gaze combined with efficient data management that has put Ananda Consultoria as a reference in turning numbers into decisions that make companies grow with consistency and humanity”, ends Denize
