Labor Day, a national holiday celebrated on May 01, which this year falls on a Thursday, significantly boosted the demand for road tickets throughout Brazil. According to data from ClickBus, the largest sales application of road tickets in Brazil, there was a 177% increase in ticket demand with boarding between April 30 and May 07, compared to the same period last year, when the holiday fell in the middle of the week.
The figures show a trend in the sector: long holidays remain one of the main drivers of national tourism, especially when road transport is the most affordable choice for short and medium-haul travel.
“Holidays increase the desire to travel of the Brazilian, since it becomes the perfect opportunity to relax and enjoy a few days of rest without tightening the budget. When the time off allows three or four consecutive days, we see a significant movement of departures, especially for destinations such as large urban centers”, says Elbert Leonardo, Vice President Commercial ClickBus.
The most popular destinations for this holiday include cities such as Sao Paulo and Rio de Janeiro, already known as major tourist centers throughout the year, this year with even more prominence due to the show of the singer Lady Gaga on Copacabana beach. Belo Horizonte and Curitiba that usually receive a significant flow of visitors on commemorative dates for its cultural centers, museums and good gastronomy, and Londrina, londrina it has cultural events and several outdoor walks, as well as being in the side of Cambe, a neighboring city where the Labor Party and the traditional May Day sports tournament take place.
In seasonality with this, road transport is increasingly competitive due to the diversity of schedules, more affordable price and ease of connection with smaller destinations, outside the radar of major airlines.The expectation of the sector is that the positive movement is repeated in the coming long holidays of the year, confirming the recovery and continuous growth of the road modal.