Brazilian, former CEO of Sephora Portugal, presents in Lisbon its jewelry brand, marked by afro-Brazilian identity and with e-commerce for Brazil

The bahianan businesswoman Graziele Neves da Silva, with a trajectory of more than 20 years in the corporate world 8 of them being in the multinational french Sephora, where he acted as Sales Director in Brazil and Country Manager in Portugal ''migrates from the command of large brands to own entrepreneurship, founding the MAAR, a jewelry and accessories studio that unites design, culture and ancestry.

More than a creative project, a MAAR it was born as an operation with a clear purpose: to occupy a niche little explored in the European market, that of authorial jewels with afro-brazilian identity, produced in a handmade way, in a low scale and with the possibility of customization for the client.

“The pieces of MAAR are born from the intention to generate connection: with nature, with affective memories and with what makes us unique”, he explains Grazielein addition to the aesthetic and symbolic appeal, the brand bets on personalization as one of the strategies of differentiation and loyalty, creating unique pieces that tell individual stories.

MAAR works with natural stones, crystals, pearls, shells, beads, shells, brass, stainless steel and silver, in unique or personalized creations. The first collection was launched in May and next month, September, the brand will present another 40 exclusive pieces. The jewelry is already being exported to Portugal, Brazil, Spain, United Kingdom, France, Ireland, Germany and the Netherlands and soon to the rest of the European Union.

In addition to the physical presence in Lisbon Graziele it also resumes its roots and markets its creations in Brazil, allowing the Brazilian public to purchase the pieces directly through the official website (www.maarartelier.it), with deliveries to the whole country. According to the founder, the ocean will not be an obstacle”: customers in Brazil have 10% discount on the first purchase and in the first 3 months of launch the shipping is free.

For Graziele, the launch represents an “key turn” in career, showing that it is possible to transform skills acquired in the corporate world (such as management, marketing and leadership of teams & I.E.O.E in a business of its own with international growth potential.

With a studio in Lisbon, a MAAR it stands as a bridge between cultures and continents, uniting the aesthetic richness of Bahia to contemporary design, and entering the European and Brazilian market with a proposal that combines cultural authenticity and strategic brand vision.