Research conducted by IntelliGente Consult reveals the impact of Artificial Intelligence (AI) on organizations. Among the data obtained in the survey by the consulting and mentorship firm specializing in business strategies, programs, and projects, 57% of respondents state that the use of AI has not resulted in changes to their activities, which demonstrates that even amidst all the technological transformation, human capital remains paramount for business development. The survey, whose majority of participants are professionals with strong qualifications working at established market companies, also highlights no recorded layoffs with the implementation of AI.
IntelliGente Consult research also shows that 37% of respondents say that using AI tools led to "other developments" in their tasks, and 7% took on a different role.
"Most respondents in the survey did not observe a negative impact on their activities due to AI use," states Fernanda Toledo, CEO of IntelliGente Consult. According to the executive, when citing the use of artificial intelligence tools, professionals have highlighted benefits in executing work, "which include evolving from operational tasks to more strategic and analytical activities."
Far from being a futuristic concept, artificial intelligence is reshaping the job market at a rapid pace. While IntelliGente Consult's research shows no indication of layoffs stemming from the use of AI tools, some activities and roles are undergoing significant transformations. "An example is in the customer service sector, dominated by AI-powered chatbots and virtual assistants," observes Aline Oliveira, Managing Partner at IntelliGente Consult. Retail checkout clerks, basic analytical roles applied to simple finance and reporting, all feature on this list.
The perception that large companies are more receptive to AI is not supported by the annual "State of Sales and Marketing Report 2023/2024" by Pipedrive. According to the survey, 42% of smaller companies (with up to 10 employees) use AI, contrasted with 37% of medium-sized companies (11 to 100 employees) and 23% of large companies (over 100 employees).
Another study, "AI in Micro, Small, and Medium-Sized Enterprises: Trends, Challenges, and Opportunities," this time released by Microsoft, indicates that improving customer service and satisfaction are the top motivations for SMEs. Keeping pace with competitors, ensuring efficiency, productivity, and agility, as well as boosting creativity and meaningful work, also appear as priorities.
The survey also indicates that AI contributes positively to the company in terms of work quality (91%), customer satisfaction (90%), and employee motivation and engagement (88%).
In the Intelligent Consut survey, executives highlight the importance of human capital. "It's true that operations in various sectors are significantly aided by artificial intelligence. However, organizational development and how organizations are recognized in the market are even more effective when the work values people and their full potential," states Aline Oliveira.
Regarding the adoption of AI by small and medium-sized enterprises, Fernanda Toledo notes that it's crucial for managers to "always consider the cost of a cheaper tool, bearing in mind that AI applied to a business doesn't develop on its own and depends on human analysis."
The executives also emphasize the role of organizations in training and preparing professionals. "Only with knowledge and full technical development will people be able to use AI tools to the advantage of their skills and, consequently, of businesses," says the CEO.
Even though it's a resource increasingly used, according to Aline Oliveira, incorporating artificial intelligence is a challenge for SMEs. "To better perform in business, without impacting job losses, hiring a consulting firm that creates a smart plan is strategic for these companies," she says.
For IntelliGente Consult executives, just as artificial intelligence opens opportunities for sectors requiring complex decision-making, small and medium-sized business owners need to consider emotional intelligence and creative skills. "No machine can replicate these attributes, and understanding the specific applications in each industry is crucial for maintaining and securing the future of the business," concludes Fernanda Toledo.
