Black Friday 2024: know where to invest to get ahead in sales

Scheduled for November 29, Black Friday, as usual, should move billions in sales in Brazil and worldwide. According to the study “Purchasing behavior and trends for Black Friday 2024”, made by Dito with OpinionBox, 68% of the 1,500 people interviewed made purchases in the period.  

Thus, proper preparation for this date is critical, and brands need to adjust their strategies to maximize results.“Planning ahead is essential, as the market becomes increasingly competitive, and consumer expectations for attractive offers grow every year. Companies that anticipate their campaigns can position themselves in an advantageous way to win a larger share of this public eager for discounts”, emphasizes Rodrigo Tognini, CEO of the Simple Account, Brazilian platform for corporate expense management.

Investing in the right channels and strategies can be the differentiator between success and failure on Black Friday. Automation and data analytics are key to efficient campaign management.Channels such as Google Ads, social media campaigns and automation platforms play crucial roles.The use of platforms that automate the process, from ad creation to performance monitoring, can save time and increase accuracy in investment decisions.

The AdSimples, for example, it is a tool aimed at optimizing digital campaigns, offering automation and advanced data analysis. With it, it is possible to reduce the loss with tests, thus enhancing the results.

Find out below other tips to help sales success during Black Friday:

• Paid traffic & Paid traffic campaigns, especially through Google Ads and social networks, will remain one of the main strategies to attract new consumers during Black Friday.Investment in paid advertising increases visibility, improves audience segmentation and generates fast results, allowing brands to keep up with the frantic pace of sales.
• Omnichannel communication ^ An omnichannel approach (I.E., that makes the consumer see no difference between the online and offline world, integrating them into physical and online stores & online stores & & & & & & & & & & & & & & & & & & & & & & & & & & & . This means that businesses need to be present and consistent across both online platforms, creating a seamless and effective communication flow between different channels.
• SEO Techniques Optimizing the website and content for search engines is a powerful way to attract organic traffic. SEO techniques such as proper keyword choice and relevant content production are essential to ensure a good position in search results during the promotion season.
• Social networks & social networks continue to be an indispensable tool for engaging consumers and promoting offers. Interactive content strategies, influencer partnerships and targeted campaigns are some of the most effective ways to leverage social media reach.
• Inbound marketing and other channels & In addition to SEO and social media, inbound marketing, which includes strategies such as sending personalized emails, can help attract and retain customers.
• Digital influencers & influencers & influencers can be an excellent way to increase brand credibility and reach during Black Friday.Strategic partnerships with content creators offer an authentic connection with the audience and are a growing gamble for many businesses.
• Hyper-personalized experiences & Analytics With consumers increasingly demanding personalized offers, hyper-personality & AI becomes an essential tool. Companies that use these features to create tailored experiences are more likely to convert visits into sales.
• Efficient support During Black Friday, efficient customer support is crucial to avoid problems that could compromise the shopping experience. A fast and effective service can be the difference between a finished sale and a missed opportunity.
• Sustainability & Sustainability gains strength as a decisive factor for consumers. Companies that incorporate sustainable practices in their campaigns, such as the use of eco-friendly packaging or carbon offsetting, gain the preference of an increasingly conscious public.
• Loyalty programs & loyalty programs are another big bet for Black Friday 2024. Offering unique benefits to loyal customers can help retain consumers and increase sales by encouraging repurchase.
• Strategic and logistics partnerships & Forming strategic partnerships can be a great differentiator for co-marketing and cross-promotions, expanding the reach of campaigns.In addition, efficient logistics and good inventory management are crucial to ensure that products are delivered on time.
• Technology and automation & automation & automation remains a key player in the success of Black Friday campaigns. Emerging technologies such as chatbots, CRMs and marketing automation platforms improve efficiency and enable real-time campaign management.Sellers can also benefit from technology in consumer behavior analysis and adjust strategies based on this data to maximize results. Analytics tools help track campaign performance and make quick adjustments to boost conversions.

Tognini reinforces that financial tools, such as Simple Account, are important allies in managing expenses during large campaigns, such as Black Friday.“They help organize and control costs, allowing a better allocation of resources. Here, we offer efficient solutions for cost centers and a centralized financial control”, he concludes.