Bitybank, Brazil's largest crypto bank, has announced a strategic advertising partnership with Grupo Primo, led by financial influencers and educators Thiago Nigro and Bruno Perini. The collaboration reinforces Bitybank's commitment to financial education and democratizing access to cryptocurrencies in Brazil.
The contract, exceeding six figures, marks the beginning of a series of educational initiatives aimed at demystifying the crypto universe. Through targeted content published on platforms like YouTube and social media, the partnership seeks to reach millions of Brazilians interested in exploring the burgeoning cryptocurrency market.
Thiago Nigro, also known as Primo Rico, is one of the biggest digital influencers in the country, with over 16 million followers on his social media. Bruno Perini, meanwhile, was recognized by the ANBIMA ranking, the Brazilian Association of Financial and Capital Market Entities, as the leading Brazilian influencer in the finance area and boasts over 5 million followers.
"This agreement is a milestone for Bitybank. Having an influencer like Bruno Perini, who is not only a Bitcoin enthusiast but also an active user of our platform, brings credibility and trust to our brand," says Israel Buzaym, Bity's Director of Communication. "Furthermore, Thiago Nigro's reach, speaking to millions of people monthly, helps us fulfill our mission of educating and facilitating access to the crypto universe."
Beyond the dissemination of educational content, the partnership includes practical actions to encourage the adoption of cryptocurrencies, strengthening Bitybank, Brazil's largest Bitcoin brokerage, as a protagonist in this emerging market. “We believe the future of finance is digital, and we want to be at the forefront of this transformation. Working with Grupo Primo is a strategic step to expand our presence and connect with new audiences,” comments Ney Pimenta, CEO of Bitybank.
