August, with its lower temperatures, has consolidated as one of the warmest months for the delivery sector in Brazil. According to a survey by the Brazilian Association of Bars and Restaurants (Abrasel), establishments that adapt their menus to the season register up to 25% of increase in night sales, especially in hot dishes and comfort food, such as soups, broths, pasta and stews.
To meet the demand, experts recommend operational adjustments ranging from choosing suitable utensils to investing in thermal packaging.“No delivery, the customer experience begins with the submission of the order. Packaging that maintains the temperature and prevents leaks conveys professionalism and increases the chances of repurchase”, explains Mislene Lima, customer enchantment specialist and sales leader of the Simon Group.
The adaptation of menus is also seen as a loyalty strategy. According to Lidiane Bastos, company administrator and CEO of the Simon Group, seasonality can be combined to reduce costs and surprise the public. Seasonal“Menus allow working with fresh ingredients and better value for money. In addition, they create a sense of novelty, encouraging the customer to ask for” again, he says.
In addition to the choice of dishes, the internal organization of kitchens is pointed out as a decisive factor for the operation to work without bottlenecks.Research from the National Restaurant Association (ANR) shows that 70% of establishments that invest in high performance equipment can reduce the preparation time by 20%. “When there is method and clarity in the routine, the restaurant can fulfill more orders in less time, maintaining the quality of the” service, complements Mislene.
Another point in evidence is loyalty via delivery applications. According to data from PwC, 71% of consumers consider the presentation and design of the packaging a factor in the purchase decision. For experts, investing in personalized containers with their own visual identity and messages of thanks, helps to create a bond with the public and generates spontaneous advertising on social networks.
“The customer who asks for the application does not see the restaurant hall or the face-to-face service. The perception of value and care is what he receives at the door of the house. Therefore, every detail counts”, reinforces Mislene.
How bars and restaurants can enjoy winter delivery, according to Lidiane Bastos:
- Invest in thermal packaging
Containers that maintain food temperature until delivery are critical for broths, soups and pasta. Prefer leak-resistant and easy-to-handle options. - Bet on seasonal menus
Include winter dishes such as stews, individual fondues and hot desserts.Working with season ingredients reduces costs and ensures freshness. - Organize the kitchen for agility
High-performance appliances such as heavy-duty cookware, precision scales and processors reduce preparation time by up to 20%. - Customize the service in the app
Use packaging with the brand's visual identity, include thank you messages or simple gifts, such as handmade bread to accompany a soup. These details increase loyalty. - Create loyalty promotions
Offer progressive discounts for customers who order more than once a month or family combos, which have strong appeal on school holidays. - Bet on drinks and side dishes
Teas, coffees, wines in individual portions and winter desserts are differentials that raise the average ticket and complement the experience.
