In line with consumer trends, Daki launches campaign for Consumer Week

Consumer Week, celebrated annually with Consumer Day (15 March) has consolidated as a significant date for Brazilian retail, being considered the “Black Friday” of the first half. In Brazilian e-commerce as a whole, sales grew 13.9% over the previous year, during Consumer Week 2024 according to Neotrust dataaccording to the Brazilian Electronic Commerce Association (ABComm), the projection is that the revenue reaches R$ 224.7 billion in 2025. 

In parallel, the consumer trends for 2025 indicate that consumers are more cautious, prioritizing experiences and seeking more economical alternatives.In addition, there is a growing demand for ease of payment and agility in deliveries, as stated by 37% of respondents by Ecglobal in study of consumption trends for 2025. Another data from the same survey shows that 88% of respondents consider technology as an ally when shopping.

Aware of this scenario, a Daki, online marketplace application and reference in ultra-fast deliveries, presents its special campaign for the Consumer Week 2025:“Clicked, won Daki”every day, users who access the app receive a mysterious gift, which can be a discount of R$ 5.00 up to R$ 20.00 off, cashback from 5% to 10% or special offers on selected products and free shipping.The initiative aims to meet the new demands of consumers by offering exclusive lightning offers, progressive discounts and personalized benefits.

“Our campaign was developed to meet consumer expectations and follow trends, made for those seeking agility and personalized offers. We want to provide a unique shopping experience during Consumer Week, reinforcing our commitment to customer satisfaction and loyalty”, says Felipe Carlo, Marketing Director of Daki.

With a good projection for this year, a survey of Ibevar & FIA Business School it shows that the first quarter of 2025 will be better compared to the same period last year, with an increase of 3.42% in purchases and expansion to all categories in the IBGE classification. 

With the campaign, the company hopes to not only boost its sales, but also positively contribute to retail performance during Consumer Week 2025. “This year we expect a growth of 40% over last year, reinforcing our path of growth with profitability”, declares Carlo. “We are bringing this dynamic of Mystery Present‡, betting on gamification and engagement, as well as even more personalized discounts.We believe this strategy will help boost sales and further retain our customers, making the shopping experience more dynamic and rewarding”, he concludes.

About a minute

Daki is a complete 100% digital market application with its own stock, enabling agility and efficiency from product choice to delivery, ensuring the best shopping experience and fulfilling its mission of delivering the complete market in minutes. Founded in January 2021 by Rafael Vasto, Alex Bretzner and Rodrigo Maroja, Daki, a pioneer in ultra-fast deliveries in Brazil, operates on a model of dark stores, that is, small urban distribution centers closed to the public, with a delivery radius reduced to a few kilometers.

With about 5,000 products, including: grocery, fresh produce, meats & frozen, bakery, beverages, home & cleaning, personal care, baby and even products for pets, Daki operates and serves in Sao Paulo, Santos, ABC Paulista, Osasco, Guarulhos, and Belo Horizonte, and already has more than 1,000 employees. After 10 months of operation, in its second investment contribution, the company has been worth 1.2 billion dollars, becoming the fastest unicorn in the Americas.