Adobe Brasil launches new web series“Arte que Ginga”

In order to reinforce the brand's commitment to creativity and cultural identity of the country, Adobe Brazil, in partnership with Sioux, launches today, March 20, the web series “Arte that Ginga”. The production dives into the universe of brazilian artists from the most diverse areas (photography, audiovisual, design, illustration and music production (to understand how culture, technology and originality intertwine in their creative processes. 

The unpublished web series was designed by Adobe and developed by Sioux, a agency specialized in marketing, technology and design. Each episode, a new artist will share his trajectory, his influences and the paths he travels to transform ideas into authentic works. The exhibition will always be on the Adobe Brazil YouTube channel.

“O project mixes everything we carry in the essence of Adobe and what we prioritize strengthen locally: art, connection, diversity, technology and Brazilianness.The webseries, without a doubt, will be another successful project of our” channel, celebrates Vitor Gomes, Senior Product Marketing Manager at Adobe.

With audiovisual production of Areia Filmes, the web series has testimonials from renowned artists such as Nave Beatz (musical producer and Latin Grammy winner), Mayara Ferrao (visual artist who incorporates Afro-Brazilian narratives and artificial intelligence in art), Maira Erlich (documentary photographer, National Geographic Explorer), Nay Jinks (photographer and LGBTQIAP+ activist, winner of PIPA and FLIP Award), Aline Bishop (multiartist and illustrator of international pop director Fernando and clogrados of the film industry).

The web series reinforces Adobe's commitment to culturalization in Brazil, highlights local references and highlights the richness of culture and national creativity. By giving visibility to artists who translate the Brazilian identity in their works, the initiative seeks not only to inspire new generations, but also to consolidate Adobe as an ally in the appreciation and strengthening of artistic expression in the country, connecting technology and culture in an authentic way.

“Arte Que Ginga” inspires professionals and demonstrates how technology and culture can complement each other in contemporary art in the creative market. The web series aligns storytelling, visual storytelling, creative direction, content strategy and narrative approach, ensuring that each episode offers an authentic and inspiring experience for the audience.In addition, the project brings the role of Sioux as an innovative advisory agency capable of creating visual narratives and content strategies that amplify the impact of Brazilian creativity. 

Philippe Capouillez, CEO of Sioux, said “Our commitment since 2020 is to the culturalization of the Adobe brand in Brazil. This process goes through the site, applications and, obviously, communication as well. However, in the last two years this story has gained a new chapter when we start to bring the creators to be part of this moment of the brand in our country. There is no one who can speak better about Brazilian art than who makes it. Adobe is part of this structure and also has as its mission to exalt this moment so relevant to Brazilian art.”

For Vivian Kuppermann, Marketing Manager of the multinational, the project brings the brand even closer to the creative communities of Brazil.“In 2025, we focus on strengthening and enhancing local creativity. Debuting this movement with a project of the level of Art that Ginga, which gives voice to artists of different profiles and places in the country, makes us extremely happy and excited for what is to come!”, he says.

Aline Bispo, multi-artist and illustrator of “Torto Arado”, premieres the web series with the episode “A potency of Brazilian illustration” Adobe Brazil on Youtube.