The Third Dimension of Well-being: Why Social Health is the New Priority for Competitive Companies

For years, corporate well-being programs have focused primarily on physical and mental health, offering benefits such as gyms, therapy sessions, guided meditation, and expanded health plans. But a new pillar is beginning to gain traction in the strategies of the most innovative companies: social health.

The concept, highlighted at global events like SXSW and gaining traction in international organizations, stems from the idea that the quality of social connections within the workplace directly impacts mental, physical, and even professional performance.

"The lack of significant social connections in the corporate environment can lead to isolation, increase the risk of illness, and compromise both motivation and talent retention. On the other hand, teams that cultivate healthy interactions show more creativity, collaboration, and engagement," explains Eliane Aere, president of ABRH-SP.

In Brazil, ABRH-SP, a reference in discussions about human resources management trends, points out that social health is starting to be seen as the third dimension of well-being, alongside physical and mental health. This includes practices such as:

• Integration and belonging programs for new hires;
• Affinity networks that strengthen diversity and inclusion;
• Corporate volunteer initiatives, which strengthen social bonds within and outside the company;
• Policies that encourage cohabitation and collaboration, in hybrid or in-person models.

According to the association, Brazilian companies will face the challenge of incorporating social health in a structured way into their HR agendas. They must understand that interpersonal relationships are not just an "extra," but a strategic component of well-being and organizational competitiveness.

"Until recently, we talked about mental health as the new focus. Now we see a step further: understanding that human beings are social by nature, and that healthy work relationships are crucial for overall well-being," emphasizes Aere.

With the advancement of this trend, the future of corporate well-being in Brazil is likely to expand to include strategies that promote belonging, support networks, and human connections, solidifying social health as a priority on companies' agendas.