Building a solid relationship with the client is fundamental to ensuring not only a sale, but also loyalty, trust, and good recommendations. More than offering a product or service, what remains is the experience they take with them. Below are seven practices highlighted by business consultant Bruno Carvalho dos Santos, CEO of the AMZMP agency, which works with marketing and customer relations.
1. Listen carefully
“The customer needs to feel that their opinion matters. Truly listening avoids standardized solutions and makes room for personalized service,” explains Bruno.
2. Be transparent
According to the specialist, promising more than you can deliver causes frustration. “Clarity on deadlines, prices, and results strengthens credibility.”
3. Create a bond of trust
The relationship should go beyond the commercial transaction. Showing genuine interest in the customer's needs creates bonds that extend beyond the purchase.
4. Be available
Responding with agility and being accessible provides a sense of security. “Availability is one of the biggest factors in customer satisfaction,” Bruno reinforces.
5. Offer solutions, not just products
More than just selling, you need to show how your solution positively impacts the customer's life or business. This adds real value.
6. Follow up after the sale
“After-sales is crucial. Asking if the customer was satisfied, offering support, and maintaining contact demonstrates ongoing care,” states the consultant.
7. Surprise with small gestures
Simple actions, such as thanking them for their business or sending a message on special occasions, strengthen the bond and humanize the relationship.
