With more than 63% of Brazilians buying online regularlyaccording to data from NZN Intelligence, and marketplaces accounting for more than 80% of sales in national e-commerceaccording to the Brazilian Electronic Commerce Association (ABComm), investing in efficient logistics has become a strategic differentiator for those who sell over the internet.
While marketplaces increase brand exposure and facilitate the sales process, they also pose significant logistical challenges. Delays, inventory control failures, and poorly managed deliveries directly impact seller reputation and consumer experience
these bottlenecks can be avoided with planning and technology.
“With the exponential growth of e-commerce and the strength of marketplaces, the consumer is more demanding than ever. Having an efficient logistics operation is no longer a differential and has become a market requirement. Who invests in planning and technology comes out ahead, ensuring not only faster deliveries, but also a shopping experience that makes the customer AHUND loyal, says Rodrigo Garcia, executive director of Petinoli Logistics Solutions.
Thinking about it, he listed 4 steps to optimize the deliveries of items purchased via marketplace:
Inventory management as a logistics pillar
The first step to ensure agility in deliveries is to have an updated inventory management and integrated into sales channels.“A process automation is indispensable for those who operate in marketplaces.When ERP systems, inventory and sales platforms do not talk to each other, the risk of selling an unavailable item or delaying a delivery greatly increases”, warns Garcia.
According to him, the ideal is that the shopkeeper uses tools that synchronize the stock in real time with the main channels, avoiding losses and optimizing the turnover of products.“Today it is possible to work with data intelligence to predict demand and maintain an adjusted inventory level, reducing storage costs and excess of stopped product.”
Choice of delivery partners
Another critical point is the definition of logistics partners. For Rodrigo, it is necessary to go beyond the lowest price.“Nem always the cheapest freight is the best. Delayed deliveries generate returns and negative evaluations, which impair the performance of the seller within the marketplace. The ideal is to work with multiple carriers and use platforms that automatically choose the best option for each region”, ponders the executive.
Cross-docking and fulfillment
Models such as cross-docking, in which the product is sent directly from the supplier to the end customer, and fulfillment, in which the marketplace takes care of storage and logistics, also gain space as efficient alternatives to reduce deadlines and complexity.
“For salespeople who are growing, delegating logistics to the marketplace itself can be a key turnaround. In addition to improving deadlines, this increases product visibility in searches, as many algorithms prioritize offers with fast and guaranteed delivery”, adds Garcia.
Satisfaction guaranteed
The result of an efficient logistics operation appears in the indicators of buyback, loyalty and digital reputation. “When the customer receives the product on time, in perfect condition and with good after-sales service, it tends to return. This is the basis of a scalable and sustainable operation in the world of marketplaces”, concludes the expert.
