Wigoo launches conversational AI solution for data analysis

Wigoo, a marketing and technology agency recognized for anticipating digital trends, announces the launch of Wigoo AI, an exclusive artificial intelligence solution that connects data from different media, e-commerce and analytics platforms, allowing natural language interactions with complex dashboards. The novelty was presented last Tuesday, September 16, in Sao Paulo, during the “Warm Up 2025 Black Friday, an event held by Group W, formed by the companies Wigoo and Wicomm. The event brought together about 200 people among customers of major brands and partners.

“The proposal of Wigoo AI is to democratize access to strategic data for decision-making areas, not just for the most technical ones, allowing, for example, a business professional to ask questions directly through WhatsApp or the application interface and receive, in seconds, numbers, historical comparisons and analyzes with optimization recommendations to guide decision making”, says Gabriel dos Santos, CTO (Chief Technology Officer) at Wigoo.

In addition to accelerating productivity, increasing the efficiency of business intelligence and analytics, the tool offers an experience that adapts to the way humans communicate. It also ensures continuity of reasoning, from the history of conversations. It also allows security and governance, with workspaces that can be customized for different brands within the same group; access control by analysts, ensuring that each employee sees only their brand data, expanding the protection of sensitive information; and comparison of metrics with external data, such as spreadsheets.

According to Wigoo, innovation is already born prepared for different scenarios of the corporate day-to-day: from board meetings, which require immediate responses, to digital campaigns in real time, which need rapid optimization, through commercial teams that seek sales histories in calls with customers.

“We believe that the future of data analysis is conversational.Our mission with Wigoo AI is to make this access simpler, faster and more strategic, helping companies to transform information into a competitive advantage.Wigoo AI allows a team to perform in an hour a detailed analysis that would previously take 5 days and would require the search for data in different locations with a high risk of losing some detail”, says Dib Sekkar, co-CEO & founder of Wigoo and co-founder of Wicomm.

“We believe that the basis for strategic decision-making needs to be grounded in data and, therefore, we have launched something revolutionary: the Wigoo AI, which will help to enhance the results of our customers. This is the commitment of Wigoo: to innovate, having as main pillar the result of our partners”, adds Gustavo Santana, co-CEO of Wigoo & co-founder of Wicomm.