Three steps to understanding AI regulation in Brazil

The bill regulating artificial intelligence in Brazil was approved by a special committee in the Senate and is expected to go to the plenary next week. The bill establishes a set of rules and principles for the development and application of AI in Brazil, defining rights, limits, and penalties for users, with the aim of ensuring that the technology is used ethically and transparently.

After passing through the Senate, the bill's next steps will be analysis by the Chamber of Deputies, presidential sanction, and supplementary regulations to detail specific aspects.

If approved, the new legislation will impact people's daily lives. Here are three practical ways AI regulation will affect Brazilians, according to Marcelo Dannus, CEO of Paipe Tecnologia e Inovação:

1. Security and data protection

The regulation reinforces the protection of personal data, aligning with the General Data Protection Law (LGPD). Users will have greater security regarding the use of their information by AI systems, preventing abusive practices and invasions of privacy.

2. Transparency in interactions with AI systems

Citizens will have the right to know when they are interacting with artificial intelligence and understand how automated decisions affect them. This increases transparency and allows people to have greater trust in AI-powered services, such as chatbots, virtual assistants, and online platforms.

3. Encouraging innovation and employment opportunities

With clear rules, Brazil becomes a more favorable environment for technology investments. Companies and startups will have incentives to develop AI solutions, which can generate new investment opportunities and boost economic development.

Regulating artificial intelligence in Brazil is an important step toward ensuring that technological advancement occurs ethically and benefits society as a whole. With the bill's approval in the Senate, we are closer to having clear guidelines that protect citizens' rights and promote innovation. Staying alert to these changes is essential to understanding how AI will continue to integrate and transform our daily lives.