Three strategic changes entrepreneurs must adopt to drive growth in 2025

Successful businesses have in common the ability to adjust their organizational structures to maintain their efficiency and competitiveness in the market. And the basis for this process is the alignment between values and long-term strategies, which, in turn, should be reflected in operational activities.

The main responsible for ensuring this synergy are the leaders. A Gallup survey showed that 70% of employee engagement and productivity are directly linked to the performance of its leaders. Therefore, strengthening the tactical layer is essential for planning to be effectively translated into practical actions.  

For Marcus Marques, reference in business management and founder of the Accelerator Group, companies that make periodic and strategic changes in the organization chart can better navigate the uncertainties of the market.“Masterly planning is not luxury, it is necessary. Every adjustment, plan and strategy must be done with precision and vision of the future, so that the company not only survives, but thrives and is featured in such a competitive market”, says the expert.  

1. Strengthen strategic leadership  

Strong leadership aligned with company values are fundamental to guide sustainable growth. They must act as guardians of the mission, vision and values of the business, ensuring that each decision is connected to long-term objectives.“Strategic leaders are those able to anticipate trends and adapt to the market, without leaving corporate values aside, since the company culture needs to be followed so that results are also achieved”, explains Marques. 

For 2025, it is essential that leaders follow trends and incorporate agile and data-based methodologies, such as with the use of artificial intelligence. However, this integration must be done in a careful way and aligned with the specific needs of the business, ensuring that they are adopted in a sustainable way. “When used with purpose and clarity, innovative tools that make sense with the business connect the company's objectives to daily practices, promoting better results”, emphasizes the expert.

2. Empower the tactical layer  

Managers, supervisors and leaders, who form the tactical layer of the organization, have the role of connecting the strategy to the day to day. When trained, these professionals can transform strategic guidelines into practical actions.

Companies that empower their managers reap benefits such as greater team engagement, reduced errors and a more agile implementation of planning.“Eles are the bridge between the board's vision and operational execution. Investing in continuous training and methodologies that facilitate communication and performance monitoring makes all the difference”, recommends Marques. 

3. Optimize operational  

The organization and good performance of employees directly reflects on the success of strategic planning. Trained, well-prepared and agile operational teams can deliver results with fewer resources, optimizing costs and raising the quality of products or services. 

For Marques, the key is in the precise execution of each adjustment in the organizational structure. “Potentializing the operational is not only about efficiency, but about creating a culture of continuous improvement. With a well-structured plan, changes cease to be risks and become opportunities for growth”, he concludes.