Ticket announces payment by approach and launches advertising campaign

Ticket, Edenred Brasil's brand of benefits and engagement, announces that people who receive food and meal benefits will have one more option to pay for their purchases: payment by approximation through Google's portfolio. Side by side with Brazilian workers for almost 50 years, the company's novelty is a technological milestone for the benefits market and for the experience of millions of consumers.

To give scale to the communication of the new functionality, which will be released in waves to the user base, the company launches a historic digital campaign. “Who has never forgotten the wallet at home, is not it?The purpose of the campaign is to show another payment alternative, now by approximation, and quite focused on the user experience.With Ticket on Google Pay, no one will need to miss lunch with co-workers or leave purchases in the mouth of the cashier because he forgot the card at home”, says Danilo Teixeira, Brand Superintendent and Brand Events.

Developed in partnership with the agency Euphoria Creative, with image production of Kaus and audio production by Canja, the campaign has national coverage and bets on pieces for digital media (Instagram, Facebook, Linkedin, Google, TikTok and programmatic media) and special activations. The highlight is the advertising film that happens in a professional environment and that shows a person who would miss a lunch with the team because he had forgotten the benefit card at home. Fun, the scene brings a reflection of so many other moments that a person could lose by not being with the card in hand. So, she is remembered by HR also allowing the approach to the ticket to the ready for the next time.

“The idea is simple and direct: with Ticket on mobile you do not need anything else. And even if someone forgets the wallet at home, you will be able to use Ticket by approach on mobile not to miss lunch or so many other good things that happen at this time of day. In a light and fun way we want to present this news and show that the brand always seeks ways to strengthen its five-decade partnership with consumers.”, Co-founder and CCO of Euphoria Creative.

The new payment method is valid for people who receive benefits for the products Ticket Restaurant, Ticket Food, Ticket Flex and Ticket Super Flex and who have Android system device and technology for payment by approximation (NFC 5 NEAR Field Communication). The deployment will be in waves and starting on November 14.

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