The Fraud Attempt Indicator serasa Experian, the first and largest datatech in Brazil, recorded in August the second highest number of occurrences avoided so far, thanks to its anti-fraud technologies. The value represents a high of 7.7% compared to the same period of 2023 and the monthly frequency was an occurrence every 2.6 seconds throughout the country. See the survey of the last 12 months in the following chart:

The Indicator still it highlights that in August, 55.4% of the avoided fraud attempts were identified by inconsistencies in the registration data; 31.8% by fraudulent patterns linked to document authenticity and biometric validation and 12.7% by suspicious behaviors on devices, such as previous associations with fraud.
“The increase in fraud attempts avoided in July and August shows that, despite the adaptation of criminals to new technologies, the layers of protection adopted by companies have been effective in identifying and preventing these occurrences. This highlights that there is more security being taken to consumers who, in turn, by increasing awareness of precautionary measures to avoid being victims of diligences, also increasingly help in combating” scams, evaluates the Director of Authentication and Fraud Prevention of Serasa Experian, Caio Rocha.
In the view by sectors of fraud avoided, “Banks and Cards” was the segment in which there were more records in August (53.4%) and “Varejo” (2.6%). Regarding age, the highest incidence of fraud attempts in August occurred among citizens aged 36 to 50 (33.2%). Check out the breakdown by sector and age group:

South and Southeast are leading fraud attempts
In August, the Federal Units (FUs) that had the highest concentration of fraud attempts were the South and Southeast. In the breakdown by annual variation, the indicator shows that Mato Grosso continues to have the highest percentage (10.8%) and Amazonas with the lowest (3.9%). See below the graph with the amounts of state occurrences avoided and the table with the annual variation:


Attempts for every million inhabitants
In august, the Indicator it also brought the view that there were 4,888 fraud attempts per million inhabitants in Brazil. In the ranking by UFs, the DF led, followed by MT, SP, SC, PR and MS. Check out the complete list with the following numbers:

Avoid fraud: see tips from Serasa Experian experts to protect yourself
Consumers:
· Ensure your document, mobile phone and cards are secure and with strong passwords for access to applications;
· Be wary of offers of products and services, such as travel, with prices far below the market. At such times, it is common for cybercriminals to use names of known stores to try to invade your computer. They use emails, SMS and replicas of websites to try to collect credit card information and data, passwords and personal information of the buyer;
· Attention with links and files shared in groups of social network messages. They can be malicious and direct to unsafe pages, which contaminate devices with commands to work without the user realizing;
register your Pix keys only in the official channels of banks, such as banking application, Internet Banking or agencies;
· Do not provide passwords or access codes outside the bank or application website;
ulu Do not make transfers to friends or relatives without confirming by phone or in person that it is really the person in question, as the person's contact may have been cloned or faked;
· Include your personal information and card details only if you are sure that it is a safe environment;
monitor your CPF frequently to ensure you have not been a victim of fraud.
Companies:
· Invest in fraud prevention technologies to protect the integrity and security of your business operations.
in an increasingly digital and interconnected business environment where fraud is evolving and rapidly expanding, layered fraud prevention is not only a good practice but a strategic necessity; the report states
· Ensure the quality and veracity of data from fraud prevention solutions from solutions that constantly improve in the face of changes and threats of fraud;
deeply understand your user profile and constantly seek to minimize friction points in your digital journey, ensuring a fluid experience without compromising security.
use fraud prevention as a lever to generate revenue by implementing intelligent orchestration of solutions that maximize security, reduce losses, and enable a more agile and reliable shopping experience for the customer
Methodology
The Serasa Experian Indicator of Attempts at Fraud 2 Consumer is the result of the crossing of two sets of information from Serasa Experian databases: 1) total queries of CPFs made monthly in Serasa Experian; 2) fraud risk estimate, obtained by applying the probabilistic fraud detection models developed by Serasa Experian, based on Brazilian data and global Experian technology already consolidated in other countries. The Serasa Experian Fraud Attempt Indicator (1) Consumers consists of verifying the amount of CPFs consulted by the number of fraud attempts, plus the bi-titem fraud probability (1 registered).