Retail trends are presented in New York

The eyes of the retail world are on the Javits Convention Center in New York, where NRF 2025 takes place. Considered the largest and most influential in the industry, the fair, organized by the National Retail Federation, an association that brings together retailers in the United States, brings together market giants, visionary startups and technology experts to explore the trends that are shaping the future of retail.

This year, the event highlights, for example, the use of artificial intelligence in the personalization of customer relationships and inventory management, promoting greater operational efficiency. Another novelty is the advancement of retail media, with retailers monetizing digital and physical spaces to create new revenue streams. Sustainability and circular economy will also gain prominence, with companies investing in sustainable solutions and the reuse of materials to meet more demanding consumers. In addition, the redesign of physical stores will be a central theme, focusing on the integration of digital channels, from the withdrawal of products in store to the customization of orders.

“A NRF goes far beyond an exhibition: this is the epicenter of the innovations that define the retail industry. It is the place where the future of retail is drawn. Participating is essential to understand the changes and lead adaptation in the Brazilian market, always with the focus on the customer”, says Cesar Baleco, CEO of IRRAH, a Paranaense group present at the event that serves more than 50 countries with digital solutions for fashion and retail.

According to Baleco, “ participating Brazilian companies, by bringing global insights to Brazil, such as the IRRAH Group, not only follow trends, but position themselves as protagonists in the application of these innovations in the local context”.

In addition, there is inspiration in addition to observing trends, transforming global best practices into effective solutions that meet the needs of the Brazilian market in a practical way, promoting the competitiveness of companies and driving digital transformation in retail and fashion.

For Diego Berteli, CFO of the IRRAH Group, “these NRF discussions have the power to drive a true transformation in the Brazilian market. They not only promote greater operational efficiency, but also enable a more robust integration between the various platforms and processes, as well as strengthen sustainability in the sector, creating a more competitive business environment and adapted to the demands of the future”.

Also among the NRF debates, topics such as the monetization of digital spaces, intergenerational strategies and the impact of global economic fluctuations in retail stand out. Speakers such as John Furner, CEO of Walmart, Artemida Patrick, President and CEO of Sephora North America, Tommy Hilfiger, founder and main designer of Tommy Hilfiger, among others, participate in this retail big show.

“Na NRF, where global leaders like Nvidia, Walmart and Amazon share their visions, IRRAH Group proudly represents Brazil, carrying the mission of transforming retail and raising the domestic market to the highest international standard”, Baleco said. 

The event runs until Tuesday, January 14. To learn more: https://www.grupoirrah.com.br. About the event, go to: https://nrfbigshow.nrf.com.