Trend 2025 | How to be cited by ChatGPT?

This was the year of consolidation for artificial intelligences. And 2025 promises to further expand and deepen the use of these tools in daily life. One of the new trends gaining prominence in the market is the pursuit of relevance on ChatGPT. Companies and professionals want to understand how they can be recommended or cited by this technology, which has become a reflection of human behavior on the internet. 

"When someone searches for something on ChatGPT, it's as if they are initiating a common cycle of online interest. They discover a name and then go on to validate information and references on social networks, which now function as display windows. This changes the dynamics of visibility and authority in the market," explains Camila Renaux, an expert in Artificial Intelligence, Digital Media, and Strategic Marketing. 

Camila herself, suggested by ChatGPT as a reference in the field, shares strategic tips here for companies and professionals who wish to increase their chances of being cited by this tool and other artificial intelligences. 

Effective content production

 "It all starts with creating quality content," points out the expert. ChatGPT searches for information in extensive databases and the internet. Therefore, maintaining a strong digital presence is essential. Invest in engaging formats, such as videos, as they are widely consumed online and generate greater organic reach. 

Focus on authority

Building authority is the key differentiator. Camila recommends innovative approaches within one's field of expertise, bringing a unique vision. "Include your personality and a special touch that goes beyond what already exists in the market. This helps differentiate the professional or the brand in a saturated environment," she explains. 

Press Relations

Visibility in traditional media outlets remains a major asset. Presence in newspapers, magazines, and portals expands reach and strengthens credibility, increasing the chances of recommendation. 

Market recognition

Participating in events within your segment is crucial. "Trade shows, networking events, and lectures are opportunities to position yourself as a reference. Being visible in the market directly contributes to being recognized as an authority by artificial intelligence and by people," emphasizes Camila. 

Anticipating trends

"Brands that manage to implement innovative strategies become synonymous with these practices," she states. Paying attention to market changes not only helps with growth but also positions the company or professional as a pioneer, which increases visibility. "The key lies in combining authenticity, relevance, and innovation. With these practices, being cited by technologies like ChatGPT ceases to be a mystery and becomes a reflection of a successful marketing strategy," she concludes. 

About Camila Renaux

She is a specialist in Strategic Marketing, Digital Marketing, and Artificial Intelligence from MIT in the United States. Elected three times as the best Digital Marketing professional in Brazil, she is an ambassador for Philip Kotler and his event, the eWMS (World Marketing Summit), in the country. She has trained thousands of students across all five continents through her online courses. A business consultant, Camila Renaux has been immersed in the digital world for over 20 years. She actively produces content to share generous doses of information and is a speaker at one of the largest marketing and sales events in Latin America.