Brazilian startup Bitshopp launches innovative solution that promises to be the ChatGPT of the tokenization world

At a time of expansion of the tokenization market, Bitshopp, a Brazilian startup specializing in blockchain, launches its innovative tokenization platform, designed to simplify adoption and solve the main challenges in the management and trading of digital and real-world assets (RWA). With a secure and scalable solution, Bitshopp eliminates the technical and infrastructure barriers that historically limit the use of large-scale tokenization, and makes the process accessible to companies of all sizes. 

Today, companies interested in tokenizing assets face a number of obstacles: the technical complexity of blockchain technology, the need for specialized infrastructure and the lack of solutions that can be implemented quickly and without specialized teams. Many projects also run into the difficulty of integration with legacy systems and the need for strict regulatory compliance, especially in financial transactions. For these companies, tokenization represents a unique opportunity to create more agile and efficient business models, offering alternatives to increase transparency, reduce bureaucracy and make settlement time, which previously took on average 2 days, practically instantaneous in financial operations. 

The Bitshopp solution, which began to be idealized five years ago, is a 100% whitelabel platform that enables any company to issue tokens and carry out operations on the blockchain in seconds, without the need for professionals with technical experience in programming or blockchain. With a user-friendly interface, the platform is agnostic and performs in a fast and scalable way the tokenization of any type of asset, from real estate and receivables to financial securities, participation quotas, commodities and environmental assets, allowing traceability and fractionation and, thus, democratized access to investments. 

Founded in 2019, in the program “GarageM” of BNDES acceleration, Bitshopp also went through programs recognized as Darwin Startups, in addition to Next, of the National Federation of Associations of Central Bank Servers (Fenasbac). The startup was one of the winners of the innovation award of the Brazilian Association of Banks (ABBC). In addition, it received funding in 2021 from a fund that also invested in companies of great relevance, such as OpenAI, creator of ChatGPT. Since then, the startup has been standing out and has become one of the leading companies in the tokenization sector.  

With the mission of reducing bureaucracy and simplifying access to tokenization, bringing more efficiency and confidence to the processes of data registration and financial transactions, Bitshopp is currently led by an experienced and visionary executive team, formed by Marcos Mocatino, founder and CEO; Danillo Lisboa, CTO; Fabiana Batistela, COO; in addition to having one of the largest and most qualified teams of engineers specialized in blockchain technology in the country. 

“Our platform eliminates barriers to the adoption of blockchain technology, allowing any business to use tokenization to deliver valuable experiences to all types of customers, enabling them to participate in a technological movement that is now restricted to a limited audience. We want to do for tokenization what ChatGPT did for the artificial intelligence”, says Marcos Mocatino, founder and CEO.  

An important innovation brought by the platform is the integration with Artificial Intelligence tools and Internet of Things (IoT) devices. This capability enables, for example, to use external data verification services and AI tools to generate valuable insights from data extracted from the blockchain, making revenue forecasts, identifying patterns of buyer behavior, optimizing asset pricing strategies in real time and anticipating market trends. Already the connection with IoT devices facilitates the collection of information by sensors and machinery, recording data and issuing tokens on the blockchain in an automated way in real time, contributing to traceability and certification, reliably connecting the physical world to the digital world.  

The solution also offers the native ability to perform atomic transactions (DvP & Delivery vs Payment), ensuring that the token delivery and payment for it occur simultaneously and that the transaction consumes much less computational power and energy during the process, meeting the requirements of ESG and sustainability. Still, it is possible to incorporate the issued tokens “superpowers” as specific attributes and store in them any type of data and files immutably, ensuring the integrity of operations. 

“We have developed a platform that facilitates tokenization and asset trading, with native DvP available for all tokenized assets. This significantly increases the speed of the process, allowing companies to scale their operations and implement use cases, which were previously not feasible with this” technology, explains Danillo Lisboa, CTO of Bitshopp. 

The whole process takes place in a friendly and secure way through the Bitshopp platform, which uses a permissioned blockchain network called “BESU”, the same technology adopted in projects such as DREX and RBB & RO Brazil Blockchain Network (BNDES and the Federal Court of Auditors). Maintained by the Linux Foundation, this network was chosen for its high standard of security, performance and interoperability with other EVM standard public blockchains (Ethereum Virtual Machine), such as Ethereum and Binance Smart Chain. Bitshopp also already makes its technology available in one of the main consortia of DREX, the pilot of the digital real led by the Central Bank of Brazil. In this case, tokenization is being used to represent currencies and public securities, as well as new use cases that will be tested, bringing more security and agility in transactions, with traceability and transparency benefits that put Brazil in a prominent position in the global financial scenario. 

For companies that want to start their journey in this market, Bitshopp offers a testing environment (Sandbox) that allows you to experiment and develop your tokenized products flexibly.“This environment allows companies, from startups to large corporations, to adapt their tokenization strategies before taking them to market, ensuring a successful entry into the” tokenized economy, explains Fabiana Batistela, COO at Bitshopp. 

The solution comes at a turning point, with the tokenization and real-world assets (RWA) market in full expansion. The sector is expected to reach a market value of US$ 16.1 trillion by 2030, according to estimates by the Boston Consulting Group (BCG). This amount represents about 10% of world GDP, highlighting the transformative potential of tokenization for different industries.