Social Digital Commerce solidifies its position as a specialist in integrated digital operations and bets on TikTok Shop.

Following a phased rollout in other countries, Chinese social media giant TikTok will launch its new service, TikTok Shop, in Brazil during the first half of 2025. This service aims to capture a portion of the country's e-commerce market. Anticipating this trend, Social has been catering to this demand since May, already generating positive results for its clients.

With TikTok Shop, brands and content creators can sell products directly within the social media platform through videos, live streams, and the Showcase feature. Users can simply click an icon to purchase products directly from the platform.

To make this service available to its customers, Social had to structure its operation to comply with TikTok Shop's shipping methods: when there are fewer than ten orders per day, items must be taken to a pickup point; above that, the channel handles the collection directly.

To be early adopter It's now part of Social's culture, whether adopting new digital sales channels or new technologies. In the case of TikTok, we have clients who accepted the challenge and joined us, contributing to building a sales strategy aligned with the channel's profile. Every implementation brings its challenges, but the results achieved demonstrate the strength of this new environment," says Danilo Luta, Social's Director of Operations.

Social's clients have already demonstrated excellent results with the new sales feature. Vic Beauté, a Brazilian beauty brand, invested in TikTok Shop from the start of its Brazilian operations in May 2025, and saw its sales increase by 72% on the channel. Their plan, which resulted in this impressive performance, includes live commerce strategies integrated into their digital planning, plus the speed of product delivery guaranteed by Social.

Beyoung, also a Social client, demonstrated the potential of the new tool after a one-hour late-night live stream, during which 115 orders were placed, generating revenue exceeding R$10,000.

"The significant results show TikTok won't just be another channel in our portfolio. We're already deepening conversations to strengthen relationships and generate even more opportunities, both for clients already operating on the platform and for new ones looking to position their brands in this sales space," the executive reports.

At the same time, Social is supporting some of its clients who haven't yet been able to leverage the new platform to adapt to the channel's policies and rules. "We have a specialized team, both in strategy and operational execution. Our goal is to achieve an increasingly solid and representative sales volume on TikTok, while monitoring and supporting the adoption of clients who are structuring themselves to take advantage of this channel," concludes Luta.