It is not today that pets have become part of the family, and pet care has gained more space in the household expenses. From beauty items to veterinary check-ups, the segment points to a growing humanization of this true domestic fauna and the emergence of multi-species families. In Brazil, dog and cat owners are more willing to invest in premium accommodations, spas and services that promote well-being to ensure a comfortable and healthy life to their companions, without leaving out the use of clothing, accessories and gadgets. And the numbers prove that the luxury market is increasingly animal.
Pet care has grown significantly in Brazil. In 2021, pet segment turnover in Brazil was 52 billion reais, an increase of 27% compared to the previous year.In 2023, the luxury market for pets yielded R$ 68.4 billion, an increase of 13.6% compared to 2022. It is no wonder that brands such as Moschino, Vivara and Zara have already expanded their portfolios to serve this audience.
Andre Faim he is an entrepreneur in the sector, with animal welfare-centric businesses, co-founder of Lobbo Hotels and the team management and training platform Work for the Dog“ Pet owners are increasingly demanding, seeking to provide their pets with an experience similar to what they would have in a luxury hotel for humans.This includes everything from comfortable accommodations to spa services that promote the well-being of”.
The new era of pet services
The offer of luxury services for pets is not limited to well-equipped lodgings and day care centers.Spas, for example, offer a variety of treatments, such as massages, hot tub baths and therapies with essential oils. These services go beyond aesthetics, highlighting the physical and emotional well-being of pets.
Another growing trend is the provision of treatments such as consultations with specialized nutritionists, physiotherapy and even acupuncture. These practices have been shown to be effective in improving the quality of life of animals, especially those with specific health problems.
Specialized professionals
Due to the high degree of specialization, the demand for luxury services for pets requires well-trained and qualified professionals. “It is essential to have a team trained to ensure that the animals receive the best possible care. Pet owners rightly demand this dedication. Everyone who works in the field needs to be committed to providing a pleasant and safe coexistence for the” animals, says Andre Faim.
The platform Work for Dog, co-founded by Faim, is dedicated precisely to the training and management of professionals in the pet sector. Through courses and training, Work for Dog trains caregivers, trainers and other professionals to meet the demands of a constantly evolving market.
And, it seems, this scenario should not change anytime soon.“The humanization of pets is a trend that is here to stay. People want the best for their animals, and this includes high-quality services that ensure a happy and healthy life for them”, concludes Faim.
